YouTube SEO and video content integration with Wix

YouTube is the second largest search engine and Google-owned. Video results appear prominently in Google search for many queries. This lesson covers how to create and optimise YouTube content that ranks both on YouTube and Google, while driving traffic back to your Wix site.

Why YouTube Content Supports Wix SEO

YouTube videos appear in Google search results as video carousels, featured snippets and dedicated video tabs. Embedding YouTube videos on your Wix pages increases time on page and engagement. Your YouTube channel description and video descriptions provide additional backlink opportunities to your Wix site.

YouTube SEO Fundamentals

• Title: include your target keyword in the first 60 characters
• Description: write 250+ words with keywords, timestamps and links to your Wix site
• Tags: use your target keyword plus related terms (10-15 tags)
• Thumbnail: custom thumbnails with text overlay get higher CTR
• Chapters: use timestamps to create video chapters that appear in search results
• Closed captions: upload accurate subtitles for accessibility and keyword indexing
• Cards and end screens: link to your Wix site and related videos

Embedding YouTube Videos on Wix for SEO

Optimal video embedding strategy

• Create a YouTube video covering the same topic as your Wix blog post
• Embed the video at the top of your Wix blog post
• Add VideoObject schema markup referencing the YouTube embed
• Write a text transcript below the video for additional crawlable content
• Link from the YouTube description back to the Wix blog post
• Use the YouTube video thumbnail as the schema thumbnailUrl