Medium, Quora and content distribution for SEO
Module 41: Parasite SEO & Third-Party Platform Authority | Lesson 473 of 687 | 42 min read
By Michael Andrews, Wix SEO Expert UK
Medium and Quora offer different but complementary SEO opportunities. Medium provides a blogging platform with built-in distribution. Quora provides a question-answer format with long content lifespan. This lesson shows how to use both strategically alongside your Wix site.
Medium SEO Strategy
Medium articles rank well for informational and thought-leadership keywords. The platform offers a canonical URL feature that lets you import content from your Wix blog while telling Google that your Wix version is the original. This means you can have the same content on both platforms without duplicate content penalties.

Using Medium's Canonical Import
Syndicating Wix blog content to Medium
- Publish the original article on your Wix blog first
- Wait 3-5 days for Google to index the Wix version
- Import the article to Medium using the Import Story feature
- Medium automatically sets the canonical URL to your Wix blog post
- Verify the canonical tag in the page source of the Medium article
- Add a note at the top: "Originally published on [your Wix site]" with a link
Quora Answer SEO Strategy
Quora answers rank for question-based keywords that your Wix site might not target directly. The strategy is to identify questions related to your expertise, provide comprehensive answers, and include a relevant link to your Wix site where readers can learn more.
Writing Quora Answers That Rank
- Answer questions with 500+ words for maximum ranking potential
- Start with a direct answer to the question in the first paragraph
- Use bullet points and numbered lists for readability
- Include personal experience and specific examples
- Add one relevant link to your Wix site at the natural point in the answer
- Answer the question fully so readers do not need to click through
- Upvote and engage with other quality answers on the same question
This lesson on Medium, Quora and content distribution for SEO is part of Module 41: Parasite SEO & Third-Party Platform Authority in The Most Comprehensive Complete Wix SEO Course in the World (2026 Edition). Created by Michael Andrews, the UK's No.1 Wix SEO Expert with 14 years of hands-on experience, 750+ completed Wix SEO projects and 425+ verified five-star reviews.