Complete third-party platform SEO audit and strategy review

This final lesson provides the complete audit checklist for your third-party platform SEO strategy. Use this to evaluate your current presence, identify gaps and prioritise your efforts across platforms for maximum SEO impact on your Wix site.

Platform Presence Audit (20 Points)

• LinkedIn profile complete with all sections, keywords and Wix site link
• LinkedIn articles published at least twice monthly with SEO-optimised titles
• Medium profile set up with bio linking to Wix site
• Medium articles using canonical import from Wix blog
• Reddit accounts active in 3+ relevant subreddits with established karma
• Reddit contributions are genuine and follow community guidelines
• Quora profile complete with credentials and Wix site link
• Quora answers targeting question-based keywords with 500+ word responses
• YouTube channel optimised with keyword-rich description and Wix site link
• YouTube videos embedded on relevant Wix pages with VideoObject schema
• Google Business Profile optimised and posting weekly
• GBP posts linking to relevant Wix content
• Industry directory listings complete with consistent NAP information
• Directory listings include keyword-rich descriptions and correct Wix URLs
• Guest posts published on relevant, authoritative sites
• Guest post links pointing to relevant Wix pages (not just homepage)
• All platform profiles using consistent branding and messaging
• UTM tracking implemented on all links back to Wix site
• Monthly traffic from third-party platforms tracked in analytics
• Platform content strategy aligned with Wix site keyword targets

Measuring Third-Party SEO Impact

Tracking the SEO value of platform presence

• Monitor referral traffic from each platform in Google Analytics
• Track keywords where platform content ranks alongside or instead of your Wix site
• Measure backlink acquisition from platform profiles using Ahrefs or Semrush
• Compare domain authority growth over time as platform citations accumulate
• Calculate conversion rates from platform referral traffic vs organic search traffic
• Assess brand search volume increases as platform visibility grows

Quarterly Platform Strategy Review

Every quarter, evaluate which platforms deliver the most SEO value (backlinks, traffic, brand visibility) and reallocate your time accordingly. Drop platforms that are not producing results after 6 months of consistent effort. Double down on platforms where you are seeing traction.