Google Business Profile posts as third-party SEO content

Google Business Profile posts are a form of content published directly on Google's platform. While they do not rank in traditional search results, they appear in your business knowledge panel and can influence local search visibility. This lesson covers how to maximise SEO value from GBP posts.

Types of Google Business Profile Posts

• Update posts: general business news and announcements
• Offer posts: promotions and discounts with optional coupon codes
• Event posts: upcoming events with dates and details
• Product posts: showcase specific products or services

Optimising GBP Posts for Local SEO

Include your target local keywords naturally in every GBP post. Mention your city, service area and specific services. Add a link to the relevant page on your Wix site. Use high-quality images with descriptive file names. Post at least once per week to signal to Google that your business is active.

GBP Post to Wix Content Strategy

Connecting GBP posts with your Wix content

• Write a blog post on your Wix site covering a topic relevant to your audience
• Create a GBP update post summarising the key takeaway in 2-3 sentences
• Link the GBP post to the full Wix blog post
• Use the same primary keyword in both the GBP post and the Wix blog title
• Include a compelling image that matches your Wix blog hero image
• Monitor clicks from GBP posts in your Google Business Profile Insights