AI meta tag generation and bulk SEO optimisation on Wix

Writing unique meta titles and descriptions for hundreds of pages is tedious but essential. Wix's AI SEO tools can generate meta tag suggestions that you review and refine. This lesson covers how to use AI for bulk meta tag optimisation while maintaining quality.

How Wix AI SEO Suggestions Work

When you open the SEO settings for any page in Wix, the platform offers AI-generated suggestions for your SEO title and meta description. These suggestions are based on your page content, your business type and common search patterns. They are a starting point, not a finished product.

Bulk Meta Tag Editing Workflow

Optimising meta tags at scale with AI assistance

• Export your current page list from Wix Analytics or a Screaming Frog crawl
• Identify pages with missing, duplicate or poorly performing meta tags
• Open each page in the Wix editor and navigate to SEO settings
• Review the AI-suggested meta title and description
• Refine the suggestion: add your brand, include a call to action, ensure uniqueness
• Include your primary keyword naturally in the first 60 characters of the title
• Keep meta descriptions under 155 characters with a compelling reason to click
• Save and move to the next page, tracking changes in your spreadsheet

Common AI Meta Tag Mistakes to Avoid

• Accepting AI suggestions without modification creates generic, similar-sounding meta tags across your site
• AI often produces meta descriptions that exceed the character limit, causing truncation in search results
• AI may not include your target keyword prominently enough in the title
• AI-generated titles sometimes miss the specific search intent of the target keyword
• AI can produce clickbait-style titles that hurt credibility and bounce rates

Measuring Meta Tag Performance

After updating meta tags, monitor click-through rates in Google Search Console. Compare CTR before and after the update for each page. If a new AI-assisted title gets fewer clicks than the original, revert it. Data beats AI suggestions every time.

How to Bulk Optimise Meta Tags Across Your Wix Site with AI

Work through this systematic process to audit, generate and refine meta tags for every page on your Wix site using the AI Meta Tag Creator.

Bulk meta tag optimisation workflow using Wix AI Meta Tag Creator

• Run a Screaming Frog crawl of your Wix site by opening Screaming Frog, entering your domain and clicking Start. Once complete, go to the Page Titles and Meta Description tabs and export both reports as CSV files.
• In your spreadsheet, merge the two exports by URL. Add a Priority column and mark pages as High (missing meta tag or duplicate), Medium (tag exists but is too short or too long), or Low (tag exists and is within spec). Sort by priority.
• Log in to your Wix Dashboard and navigate to Marketing & SEO > SEO Tools > AI Meta Tag Creator. This panel lists all your pages and shows their current SEO title and meta description status.
• Click on the first High-priority page in the AI Meta Tag Creator. Click Generate AI Suggestion to create an AI-drafted title and description based on the page content. Read both suggestions carefully before accepting.
• Evaluate the AI title against three criteria: does it include the primary keyword within the first 60 characters, does it accurately describe the page content, and does it contain a reason for the searcher to click (benefit or unique value proposition)?
• Evaluate the AI meta description against four criteria: is it under 155 characters, does it expand on the title with additional detail, does it include a call to action or clear benefit, and does it avoid repeating the exact same phrasing as the title?
• If the AI suggestion passes your evaluation, click Accept and move to the next page. If it does not pass, edit the suggestion directly in the text field before saving. Never accept a suggestion that fails any of your criteria without modification.
• Work through all High-priority pages first, then Medium-priority pages. For a site with 50 pages, this process should take approximately 2-3 hours including review and editing time.
• After completing all edits in the AI Meta Tag Creator, click Save All Changes or use the bulk save option. Wix will update all meta tags simultaneously across your live site.
• In Google Search Console, navigate to Performance > Search Results and record the current average CTR for your site. Check again 4 weeks after your meta tag update to measure the improvement. A well-executed meta tag audit typically improves site-wide CTR by 15-30%.