AI-powered keyword research and content gap analysis

Wix's AI tools can accelerate your keyword research workflow by suggesting related topics, identifying content gaps and generating keyword clusters. This lesson shows you how to combine Wix's built-in AI with external tools for a comprehensive keyword strategy.

Using Wix AI for Topic Discovery

The Wix AI Blog Writer starts by asking for a topic. Behind the scenes, it analyses related topics and subtopics. Use this as a brainstorming tool: enter your main keyword and examine the topics and angles the AI suggests. These often reveal search intents you may not have considered.

AI-Assisted Content Gap Identification

Finding content gaps with AI and Wix

• List your top 20 target keywords in a spreadsheet
• For each keyword, check if you have existing content on your Wix site
• Use the Wix AI Blog Writer to generate outlines for missing topics
• Compare the AI-generated outlines against top-ranking competitors
• Identify unique angles and subtopics that competitors miss
• Prioritise gaps based on search volume and business relevance
• Create a content calendar from the prioritised gap list

Building Keyword Clusters with AI

Input your seed keyword into the Wix AI text tools and examine the related phrases it naturally includes. These phrases reveal semantic relationships that Google uses for ranking. Group these into clusters: each cluster becomes a content pillar on your Wix site.

Combining Wix AI with External Keyword Tools

Wix AI is best for ideation and drafting. Pair it with dedicated keyword tools for data. Use Google Keyword Planner for search volume data, Ahrefs or Semrush for keyword difficulty scores, Google Trends for seasonal patterns, and Wix Analytics for your existing keyword performance.