International sitelinks: earning sitelinks across global markets

If your Wix website targets multiple countries or regions, your sitelinks strategy needs to account for international audiences. Google displays sitelinks differently depending on the searcher location, language, and regional Google domain. This final lesson covers how to earn and optimise sitelinks for Wix websites that serve customers in the UK, USA, Australia, Canada, Germany, France, Ireland, New Zealand, and any other international market.

How International Sitelinks Work

Google tailors sitelinks to the searcher location and intent. When a user in Australia searches for your brand name, Google may display different sitelink pages than when a user in the UK performs the same search. This is because Google selects sitelinks based on relevance to the specific user, which includes their geographic location.

For example, if your Wix website has a dedicated "Wix SEO Expert Australia" page, that page may appear as a sitelink for Australian searchers but not for UK searchers. Similarly, your "Wix SEO Expert London" page may appear as a sitelink for London-based searchers specifically. Google uses the searcher IP address, Google domain (.co.uk, .com.au, .ca), and search history to determine which sitelinks are most relevant.

Structuring Your Wix Site for International Sitelinks

The most effective approach for international sitelinks on Wix is to create dedicated country hub pages that serve as sitelink candidates for regional searches. These hub pages then link to city-specific or region-specific sub-pages within that country.

International Page Hierarchy

Setting up international page structure on Wix

• Create a dedicated page for each target country: "Wix SEO Expert USA", "Wix SEO Expert Australia", "Wix SEO Expert Canada", etc.
• Set unique URL slugs for each country page: /wix-seo-expert-usa, /wix-seo-expert-australia, /wix-seo-expert-canada.
• Under each country page, create city-specific sub-pages: /wix-seo-expert-consultant-agency-sydney, /wix-seo-expert-consultant-agency-melbourne, etc.
• Ensure each country page has unique, substantial content (minimum 1000 words) addressing the SEO landscape in that specific country.
• Include local testimonials, case studies, or references specific to each country where possible.
• Link from your homepage to all country hub pages, either in navigation or a prominent section.
• Add country pages to your footer navigation grouped by region.

Hreflang Tags for International Targeting on Wix

Hreflang tags tell Google which language and region each page targets. While Wix does not have native hreflang support in all editor modes, you can add hreflang tags through custom code. Proper hreflang implementation helps Google serve the correct regional page as a sitelink to users in each country.

<!-- Add to head section of your UK homepage -->
<link rel="alternate" hreflang="en-gb" href="https://www.yourdomain.com/" />
<link rel="alternate" hreflang="en-us" href="https://www.yourdomain.com/wix-seo-expert-usa" />
<link rel="alternate" hreflang="en-au" href="https://www.yourdomain.com/wix-seo-expert-australia" />
<link rel="alternate" hreflang="en-ca" href="https://www.yourdomain.com/wix-seo-expert-canada" />
<link rel="alternate" hreflang="en-ie" href="https://www.yourdomain.com/wix-seo-expert-ireland" />
<link rel="alternate" hreflang="en-nz" href="https://www.yourdomain.com/wix-seo-expert-new-zealand" />
<link rel="alternate" hreflang="de" href="https://www.yourdomain.com/wix-seo-experte-deutschland" />
<link rel="alternate" hreflang="fr" href="https://www.yourdomain.com/expert-wix-seo-france" />
<link rel="alternate" hreflang="x-default" href="https://www.yourdomain.com/" />

Country-Specific Brand Building for Sitelinks

Each country where you want sitelinks requires its own set of brand signals. Simply having a page targeting a country is not enough. You need local citations, local backlinks, and local business presence to trigger regional sitelinks.

United Kingdom

• Claim your Google Business Profile with UK address if applicable
• Get listed on UK business directories: Yell.com, Thomson Local, Yelp UK, FreeIndex
• Build backlinks from UK-based websites and blogs
• Include UK-specific content, pricing (GBP), and references on your UK pages
• Use UK English spelling throughout: optimisation, colour, programme

United States

• Create a Google Business Profile with a US-based virtual office or address if you serve US clients
• Get listed on US directories: Yelp, BBB, Yellow Pages, Angi
• Build backlinks from US-based industry websites and publications
• Use US English spelling on US-targeted pages: optimization, color, program
• Include US-specific pricing (USD) and references to American businesses and markets

Australia

• Register with Australian business directories: True Local, Yellow Pages Australia, Hotfrog
• Build backlinks from Australian websites, blogs, and industry publications
• Reference Australian cities and regions prominently on your Australia page
• Include AUD pricing and Australian business references
• Create city-specific sub-pages for Sydney, Melbourne, Brisbane, Perth, Adelaide, and other major cities

Canada

• Register with Canadian directories: Yellow Pages Canada, Yelp Canada, Canpages
• Build backlinks from Canadian websites
• Reference Canadian cities: Toronto, Vancouver, Montreal, Calgary, Edmonton, Ottawa
• Include CAD pricing and Canadian business context
• Consider French Canadian content for Quebec-targeting pages

Germany and France

• Create content in the local language (German for Germany, French for France) for maximum relevance
• Register with local directories: Das Telefonbuch, Gelbe Seiten (Germany), Pages Jaunes (France)
• Build backlinks from German/French websites and industry publications
• Include local pricing (EUR) and cultural references
• Use proper character encoding and local formatting conventions

Ireland and New Zealand

• Register with local directories: Golden Pages (Ireland), Yellow Pages NZ (New Zealand)
• Create city-specific sub-pages for Dublin, Cork, Galway (Ireland) and Auckland, Wellington, Christchurch (New Zealand)
• Build backlinks from Irish and New Zealand websites
• Include local currency and business references
• Reference local SEO landscape and market conditions on country pages

International Sitelinks Keyword Strategy

Your page titles and content should include location-specific keywords that help Google match pages to regional searchers. This directly influences which pages appear as sitelinks in different countries.

• UK: "Wix SEO Expert UK", "Wix SEO Specialist London", "Wix SEO Consultant Manchester"
• USA: "Wix SEO Expert USA", "Wix SEO Consultant Los Angeles", "Wix SEO Agency New York"
• Australia: "Wix SEO Expert Australia", "Wix SEO Consultant Sydney", "Wix SEO Agency Melbourne"
• Canada: "Wix SEO Expert Canada", "Wix SEO Consultant Toronto", "Wix SEO Agency Vancouver"
• Germany: "Wix SEO Experte Deutschland", "Wix SEO Berater Berlin", "Wix SEO Agentur Hamburg"
• France: "Expert Wix SEO France", "Consultant Wix SEO Paris", "Agence Wix SEO Lyon"
• Ireland: "Wix SEO Expert Ireland", "Wix SEO Consultant Dublin", "Wix SEO Agency Cork"
• New Zealand: "Wix SEO Expert New Zealand", "Wix SEO Consultant Auckland", "Wix SEO Agency Wellington"

Complete International Sitelinks Action Plan

Final checklist for international sitelinks on Wix

• Create dedicated country hub pages for each target market with unique, substantial content.
• Set up hreflang tags linking all country variants together.
• Build local citations and directory listings in each target country.
• Earn backlinks from websites based in each target country.
• Include country-specific keywords in page titles, headings, and body content.
• Add country pages to your site navigation and footer.
• Implement Organization schema with all international contact points.
• Create city-specific sub-pages under each country hub for major cities.
• Monitor branded search performance in GSC filtering by country.
• Test your brand search from different countries using a VPN to see regional sitelinks.
• Maintain and update international content regularly to keep it relevant and fresh.
• Build social media presence that mentions your services in each target country.