Internal linking strategy for sitelinks on Wix

Internal linking is the second most important factor in earning Google sitelinks after site structure. Your internal links tell Google which pages on your Wix site are most important, how pages relate to each other, and where link equity should flow. This lesson gives you a complete internal linking strategy specifically designed to maximise your chances of earning sitelinks on any Wix website.

How Internal Links Influence Sitelinks Selection

Google uses internal links as a voting system. Every internal link from one page to another is a vote saying "this page is important and relevant." Pages that receive the most internal link votes from across your site are treated as the most important pages, making them the strongest sitelink candidates.

This is why your homepage typically passes the most link equity: it receives backlinks from external websites and distributes that equity to the pages it links to. Your header navigation links are the most powerful internal links because they appear on every single page, giving site-wide votes to those linked pages.

The Four Types of Internal Links on Wix

1. Navigation Links (Highest Weight)

Links in your Wix header navigation menu appear on every page. They pass the most internal link equity because they are site-wide, prominent, and in the primary navigation area that Google prioritises. Every page you want as a sitelink MUST be in your header navigation.

2. Footer Links (Moderate Weight)

Footer links also appear on every page but carry slightly less weight than header navigation because they are at the bottom of the page. Include all core sitelink candidate pages in your Wix footer. Also include supporting pages like Privacy Policy and Terms that should not be sitelinks but need site-wide linking.

3. In-Content Links (High Contextual Weight)

Links placed within your page body text, blog posts, and content sections carry high contextual weight. Google values these because they are placed within relevant content, which helps Google understand what the linked page is about. Every blog post and content page should include two to five contextual internal links to your core pages.

4. Sidebar and Widget Links (Lower Weight)

Links in sidebars, CTA widgets, and banner sections carry some weight but less than navigation and in-content links. They are still valuable as supplementary signals. On Wix, you can use strips, columns, and widget sections to add these links throughout your site.

Building a Sitelinks-Focused Internal Linking Plan

Step-by-step internal linking strategy for Wix sitelinks

• Identify your 5-8 core sitelink candidate pages (from Lesson 3)
• Ensure all core pages are linked from your Wix header navigation menu
• Add all core pages to your Wix footer in a structured link section
• From your homepage, add prominent in-content links to each core page with descriptive anchor text
• In every blog post, include at least 2-3 contextual links to relevant core pages
• On each core page, add contextual links to 2-3 other core pages to create interconnection
• On each sub-page, link back up to its parent core page
• Add a "Related Pages" or "Popular Pages" section to your blog sidebar or bottom linking to core pages
• Review your link anchor text to ensure it is descriptive and relevant, not "click here" or "read more"
• Audit monthly to ensure no core page has become an orphan with weak internal link support

Anchor Text Strategy for Sitelinks

The anchor text (clickable text) of your internal links tells Google what the linked page is about. Using descriptive, keyword-rich anchor text for links to your sitelink candidate pages reinforces their relevance for branded and navigational queries.

• Use your page title or a close variant as anchor text: "Our SEO Services" not "click here"
• Vary anchor text slightly across different pages to avoid over-optimisation while keeping it relevant
• Include your brand name occasionally in anchor text for core pages: "View Frontline Web Services"
• For international pages, use localised anchor text: "SEO Services Australia" or "Wix SEO Expert USA"
• Never use the same anchor text for links to different pages, as this confuses Google about which page is relevant
• Keep anchor text concise, typically three to six words maximum

Internal Linking for International Wix Sites

If your Wix website targets multiple countries, your internal linking strategy needs to account for international pages. Google may show different sitelinks to users in different regions based on which pages are most relevant to their location.

• Link from your homepage to country-specific hub pages: "Wix SEO Expert UK", "Wix SEO Expert USA", "Wix SEO Expert Australia"
• From each country hub page, link to city-specific sub-pages within that country
• Use hreflang tags alongside internal links to reinforce regional targeting on Wix
• Include international pages in your footer navigation grouped by region
• In blog posts discussing region-specific topics, link to the relevant country page
• Ensure each country page links back to your main services page and homepage

Implementing Internal Links in the Wix Editor

How to add internal links in Wix

• In the Wix Editor, select the text you want to turn into a link.
• Click the Link icon in the text toolbar.
• Choose "Page" from the link options to link to another page on your Wix site.
• Select the target page from the dropdown list.
• Wix will automatically use the correct internal URL path.
• For buttons and images, right-click and select "Add Link", then choose the target page.
• For navigation menus, go to Site Menu and add or rearrange pages directly.
• For Wix Blog posts, use the text editor link tool to add contextual links within your article content.

Internal Link Audit Checklist

• Every core page is linked from header navigation
• Every core page is linked from the footer
• Homepage has direct links to all core pages with descriptive anchor text
• Every blog post links to at least 2-3 core pages contextually
• No core page has fewer than 10 total internal links pointing to it
• No orphan pages exist (pages with zero internal links)
• Anchor text is descriptive and varied, not generic
• Sub-pages link back to their parent core page
• Core pages interlink with each other where contextually relevant
• International pages are linked from relevant hub pages and the footer