Creating infographics that rank: design, optimisation and promotion strategies for Wix

Infographics remain one of the most effective content formats for earning backlinks, driving social shares, and ranking in image search. A well-designed infographic can earn dozens of backlinks from sites that embed it, drive thousands of visits from Google Images, and position you as an authority in your field. This lesson covers the complete infographic creation process for Wix site owners, from choosing a topic to designing, optimising, embedding, and promoting infographics that rank.

Infographic Design Principles That Drive Sharing and Backlinks

Not all infographics are created equal. The infographics that earn the most backlinks and social shares share specific characteristics: they present original data or unique insights, they tell a clear visual story, they are well-designed and easy to read, and they cover topics people want to reference in their own content.

• Choose topics where people frequently cite statistics or reference processes, these create natural link opportunities
• Present original research, data, or analysis that cannot be found elsewhere
• Tell a clear story with a logical flow from top to bottom
• Use a consistent colour palette that matches your brand (3 to 4 colours maximum)
• Keep text minimal: the visual elements should communicate the story, text should support and clarify
• Use clear data visualisations: charts, graphs and icons rather than walls of text
• Include your brand name and website URL at the bottom of every infographic
• Design at a width of 800 to 1000 pixels for optimal web display and sharing

Free and Affordable Infographic Creation Tools

You do not need to be a graphic designer or hire one to create effective infographics. Several tools make professional infographic design accessible to anyone.

• Canva (free tier available): the most popular option with hundreds of infographic templates, drag-and-drop interface, extensive icon and chart libraries
• Visme (free tier available): specialises in data visualisation with animated infographic options
• Piktochart (free tier available): designed specifically for infographics with strong data import features
• Google Slides or PowerPoint: surprisingly effective for simple infographics when exported as high-resolution images
• Figma (free tier available): more design control for those comfortable with design tools, excellent for custom layouts

Optimising Infographic Pages on Wix for Maximum Search Visibility

An infographic alone is not a complete page. To rank well in both standard and image search, your infographic page needs substantial supporting text, proper structured data, and technical optimisation.

Building an SEO-optimised infographic page on Wix

• Create a dedicated page for each infographic, do not bury infographics within blog posts where they get lost
• Write an H1 title that includes the infographic topic and the word infographic for search intent matching
• Write at least 500 words of text content that summarises and expands on the infographic data, this gives Google text context for ranking
• Place the infographic image prominently on the page with a descriptive file name, alt text, and caption
• Add the full data sources and methodology below the infographic for E-E-A-T signals
• Include a shareable embed code that others can use to embed your infographic on their sites with a link back to your page
• Add social sharing buttons prominently near the infographic
• Implement ImageObject schema markup for the infographic image
• Compress the infographic to under 300KB while maintaining readability
• Add an HTML text version of the infographic content for accessibility and additional SEO value

Infographic Promotion Strategies That Earn Backlinks

Creating a great infographic is only half the battle. Promoting it effectively is how you earn the backlinks and traffic that make infographic creation worthwhile.

Infographic promotion playbook

• Share the infographic on all your social media channels with platform-specific formatting
• Pin the infographic to relevant Pinterest boards with keyword-optimised descriptions
• Submit the infographic to infographic directories: Visual.ly, Infographic Journal, Daily Infographic
• Email the infographic to bloggers and journalists who cover your topic, offering it for free use with attribution
• Reach out to sites that have written about the same topic and offer the infographic as a visual resource
• Share in relevant online communities, forums, and Reddit subreddits where the topic is discussed
• Write a guest post for an industry site and include the infographic as a visual element
• Create social media sized excerpts (individual data points or sections) as teasers linking back to the full infographic

Embedding Infographics on Wix with SEO Markup

When other sites embed your infographic, the embed code should include a link back to your original page. This is how infographics generate backlinks passively over time.

<!-- Shareable embed code for your infographic -->
<div style="text-align:center">
  <a href="https://yourdomain.com/your-infographic-page" target="_blank" rel="noopener">
    <img src="https://yourdomain.com/images/your-infographic.webp"
         alt="Your Infographic Title - A visual guide to [topic]"
         style="max-width:100%;height:auto" />
  </a>
  <p style="font-size:12px;color:#666">
    Source: <a href="https://yourdomain.com/your-infographic-page"
    target="_blank" rel="noopener">Your Business Name</a>
  </p>
</div>

Complete How-To Guide: Creating Your First Ranking Infographic

Follow this end-to-end process to create an infographic that ranks and earns backlinks

• Research infographic topics: identify 3 to 5 data-rich topics in your niche where visual content would add value
• Select the topic with the best combination of search volume, data availability, and link-earning potential
• Gather data from authoritative sources and organise it into a logical narrative flow
• Choose an infographic creation tool (Canva recommended for beginners) and select a template
• Design the infographic following the principles above: clear story, minimal text, strong visuals, brand consistent
• Export at high resolution (2x for retina displays) and compress to under 300KB using Squoosh
• Name the file descriptively with your target keyword before uploading to Wix
• Create a dedicated page on your Wix site with the infographic, 500 plus words of supporting text, and embed code
• Add alt text, ImageObject schema, and social sharing buttons to the page
• Execute the promotion playbook: social shares, Pinterest pin, directory submissions, blogger outreach
• Track backlinks earned and image search traffic in GSC over the following 3 months
• Plan your next infographic based on what worked and what topics resonated most