The complete Wix visual search and image SEO audit checklist

This capstone lesson brings together every technique from this module into a comprehensive 40-point visual search and image SEO audit checklist. Use this as your definitive reference for auditing your Wix site image SEO, identifying gaps in your visual search strategy, and building an ongoing image optimisation maintenance plan. Whether you are running your first image SEO audit or your fifth, this checklist ensures nothing is missed.

Part 1: Image Technical Fundamentals (Points 1-10)

Technical image SEO checklist

• Every image has a descriptive, keyword-relevant file name (not IMG_xxxx or default camera names)
• Every important image has unique, descriptive alt text between 8 and 25 words
• All images are compressed to under 200KB without visible quality loss
• Images are in WebP format where possible for optimal compression
• Key images are at least 1200 pixels wide for Image Pack eligibility
• No broken image links on any page (verify with a crawl tool)
• Images use lazy loading for below-the-fold content (Wix does this by default)
• Image sitemaps are being generated and submitted to Google Search Console
• No duplicate images serving the same purpose on different pages
• Image dimensions are specified to prevent CLS (layout shift) during loading

Part 2: Content Context and Metadata (Points 11-20)

Content context checklist

• Every significant image has a descriptive caption visible on the page
• Images are placed near relevant text content, not isolated in empty sections
• Heading tags (H2, H3) above image sections relate to the image topic
• EXIF metadata includes location data for local business images
• ImageObject schema markup is implemented for key images via Wix Custom Code
• Product images have Product schema with the image property populated
• Gallery pages have ImageGallery schema markup
• Page titles and URLs are keyword-optimised to support image context
• Each page has at least 3 relevant images to improve image search signals
• Decorative-only images use empty alt text (alt="") to avoid confusing search engines

Part 3: Google Image Pack Optimisation (Points 21-26)

Image Pack ranking checklist

• Target keywords where Image Pack appears in SERPs have been identified
• Original, high-quality images are created specifically for Image Pack target keywords
• How-to and tutorial content includes step-by-step images for each process
• Before-and-after images are included on relevant service and project pages
• Multiple relevant images (3 or more) are included on each target page
• Image search traffic is being tracked in GSC filtered by Search Type > Image

Part 4: Google Lens and Visual Search (Points 27-32)

Google Lens optimisation checklist

• Product images use clean backgrounds with the product filling at least 75 percent of the frame
• Multiple angles are provided for each product (front, back, side, detail, lifestyle)
• Product schema connects images to product data (name, price, brand, availability)
• Google Merchant Center is connected for eCommerce Wix stores
• Products have been self-tested with Google Lens to verify discoverability
• Branded visual elements create distinctiveness that helps Lens match images to your site

Part 5: Pinterest Visual Search (Points 33-36)

Pinterest SEO checklist

• Pinterest Business account is set up and Wix website is claimed
• Rich Pins are enabled and validated for your Wix site
• Pin-worthy images (2:3 ratio, 1000x1500px) are created for key content
• Pinterest boards are organised with keyword-optimised names and descriptions

Part 6: Brand Monitoring and Link Building (Points 37-40)

Image-based brand monitoring checklist

• Monthly reverse image search is conducted for top 10 original images
• Unauthorised image use is identified and outreach emails sent for link credit
• Competitor visual content is monitored through reverse image search quarterly
• Image-based link building opportunities are tracked in an outreach spreadsheet

Scoring Your Audit

Score your Wix site on each of the 40 points: Pass (2 points), Partial (1 point), Fail (0 points). Maximum score: 80 points.

Building an Image SEO Maintenance Workflow

Image SEO is not a one-time task. As you add new content, products and pages to your Wix site, every new image needs to be optimised. Integrate these practices into your ongoing content creation workflow.

• Add image SEO checks to your blog publishing SOP: file name, alt text, caption, compression, schema
• Add product image requirements to your product listing SOP: multi-angle, compressed, named, alt text
• Run a quarterly image SEO audit using this checklist to catch regressions and new opportunities
• Monitor image search traffic in GSC monthly as part of your regular keyword tracking routine
• Conduct monthly reverse image searches for brand monitoring and link building
• Review Pinterest analytics quarterly and adjust your visual content strategy based on performance
• Update infographics and data visualisations annually with fresh data

Complete How-To Guide: Running the Full Visual Search Audit

Follow this process to complete your visual search and image SEO audit

• Block 4 to 6 hours for the full audit, split across 2 days if needed
• Crawl your Wix site with Screaming Frog to extract all image URLs, file names, alt text and file sizes
• Import the crawl data into a spreadsheet and add columns for each of the 40 audit points
• Work through each section of the checklist, scoring every point for your site
• Identify all failing and partial scores and create a prioritised action plan
• Fix Part 1 (technical fundamentals) issues first as these have the broadest impact
• Then address Part 2 (content context) to strengthen existing images
• Next tackle Part 3 (Image Pack) and Part 4 (Google Lens) for search visibility
• Set up Part 5 (Pinterest) if not already configured
• Establish Part 6 (brand monitoring) as a recurring monthly activity
• Re-audit using this checklist every quarter to track improvement and catch new issues
• Compare your audit score quarter over quarter to measure visual search SEO progress

Essential Tools for This Lesson

• SEO Fix in a Box: My Wix app. Free to install, it scans your site and shows what needs fixing, and paid plans write the fixes from your own Google searches