Building quality backlinks to a Wix website is entirely possible — it just requires the right tactics. These 12 proven approaches have generated high-authority links for Wix websites across industries.
Key Takeaways
- Quality beats quantity — one link from a DR 70+ domain is worth more than 100 links from low-authority sites
- Digital PR (getting covered in press and news sites) is the most scalable link building approach
- Original research and data studies attract links naturally over time without outreach
- Local businesses should prioritise local citations and community links before pursuing national links
- Guest posting still works — but only on relevant, high-authority sites in your niche
Backlinks — links from other websites to yours — remain one of the top three Google ranking factors. For Wix websites, the platform creates no barrier to link building. The tactics that work for WordPress work equally well for Wix. Here are the 12 most effective approaches for building real authority.
Tactic 1: Digital PR and Original Research
Create a study, survey, or data analysis that journalists and bloggers in your industry will want to reference. A small survey of 500 customers or a data analysis of publicly available information can generate dozens of links from news sites and industry publications.
Tactic 2: Guest Posting on Relevant Sites
Writing expert articles for other websites in your niche earns links and exposes your brand to new audiences. Target sites with DR 40+ and genuine, engaged readerships — not sites that exist purely to sell guest posts.
Tactic 3: Resource Page Link Building
Many websites maintain "resources" or "useful links" pages. If you have created a genuinely useful guide, tool, or resource on your Wix website, reach out to sites with relevant resource pages and suggest your content for inclusion.
Tactic 4: Broken Link Building
Find broken links on relevant websites and offer your Wix content as a replacement. Use tools like Ahrefs' broken links checker or the Check My Links Chrome extension. Contact the site owner with a polite email noting the broken link and suggesting your relevant content as a replacement.
Tactic 5: Unlinked Brand Mentions
Use Ahrefs Alerts or Google Alerts to monitor mentions of your brand name online. When a website mentions you without linking, reach out and politely ask for a link. This is one of the highest-conversion link building tactics because the relationship already exists.
- Set up Google Alerts for: your business name, your personal name, key brand terms
- Use Ahrefs > More > Mentions to find unlinked mentions
- Email template: "Thanks for mentioning us in [article]. We would love if you could add a link to make it easier for readers to find us."
Tactic 6: Local Business Partnerships
Partner with complementary local businesses for reciprocal mentions and links. A wedding photographer linking to a wedding confetti supplier, a personal trainer linking to a sports nutritionist, a solicitor linking to an estate agent. These local business links are particularly valuable for local SEO.
- Tactic 7: HARO (Help a Reporter Out) and Journalist Queries — respond to journalist requests for expert quotes
- Tactic 8: Free tool or resource creation — build a useful free tool that earns natural links
- Tactic 9: Podcast interviews — appear on industry podcasts which always link to guests
- Tactic 10: Speaking at events — conference and event websites link to speaker profiles
- Tactic 11: Testimonials for suppliers — write a genuine testimonial for a supplier in exchange for a link
- Tactic 12: Scholarship or charity initiatives — sponsoring scholarships earns .edu and .org links
Frequently Asked Questions
Need a link building strategy for your Wix website? Get professional link acquisition planning from the UK's dedicated Wix SEO expert.
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