Zapier and Make SEO integrations: connecting Wix to external tools

Zapier and Make are automation platforms that connect your Wix site to hundreds of external tools. For SEO, these connections are transformative: automatically submitting new pages to Google for indexing, syncing keyword data to spreadsheets, routing SEO alerts to Slack, and creating tasks in project management tools when issues are detected. This lesson covers the most valuable Zapier and Make integrations for Wix SEO automation.

Top 10 Zapier/Make SEO Automations for Wix

• 1. New Wix blog post published > Submit URL to Google Search Console for indexing
• 2. GSC detects new crawl error > Create task in Trello/Asana with error details
• 3. Weekly GSC data export > Send email summary report with key metrics
• 4. Ahrefs detects new backlink > Log to Google Sheet and send Slack notification
• 5. Wix form submission (contact form) > Log to CRM and update lead tracking
• 6. New Wix CMS item published > Check meta tag completeness and alert if missing
• 7. Monthly schedule > Generate and email a comprehensive SEO performance report
• 8. Competitor publishes new content (via RSS) > Alert team in Slack
• 9. PageSpeed score drops below threshold > Create urgent task and send alert
• 10. New review on Google Business Profile > Log to spreadsheet and trigger response workflow

Setting Up Wix + Zapier Integration

Connect Wix to Zapier for SEO automations

• Step 1: Create a Zapier account (free tier allows 5 Zaps with 100 tasks/month).
• Step 2: In Zapier, search for "Wix" in the app directory. Connect your Wix account by authorising Zapier access.
• Step 3: Wix triggers available in Zapier include: New Form Submission, New Order, New Blog Post, New CMS Item.
• Step 4: For the "New Blog Post > Submit to GSC" automation: set the trigger as "New Blog Post in Wix".
• Step 5: Add a Google Search Console action: "Submit URL for Indexing". Map the blog post URL from the Wix trigger.
• Step 6: Test the Zap with a recent blog post to verify it works.
• Step 7: Turn on the Zap. Every new blog post will now be automatically submitted to Google for indexing.
• Step 8: Repeat the process for other automations from the top 10 list based on your priorities.

Advanced: Make (Integromat) for Complex SEO Workflows

Make offers more powerful workflow capabilities than Zapier for complex SEO automations. Make supports conditional routing (if/else logic), iterators (loop through multiple items), and aggregators (combine data from multiple sources). This allows you to build sophisticated workflows like: fetch all pages from GSC, filter for pages losing traffic, check each page for technical issues, and create prioritised task lists.

Complete How-To Guide: Building a Multi-Tool SEO Automation Stack

Connect Wix to a full SEO automation ecosystem

• Step 1: Map your SEO workflow: identify every manual task, the tool it involves, and the frequency. This is your automation blueprint.
• Step 2: Sign up for Zapier (free tier for simple automations) or Make (free tier with more complex capabilities).
• Step 3: Connect your key accounts: Wix, Google Search Console, Google Sheets, Gmail or Slack, and any SEO tools you use (Ahrefs, SE Ranking, etc.).
• Step 4: Build automation priority 1: New content > Google indexing submission. This ensures every new page gets indexed quickly.
• Step 5: Build automation priority 2: GSC error alerts > Slack or email notification. This catches technical issues immediately.
• Step 6: Build automation priority 3: Weekly data pull > Google Sheets dashboard. This creates your automated reporting system.
• Step 7: Build automation priority 4: Content freshness reminders (connect Wix CMS date fields to reminder emails).
• Step 8: Build automation priority 5: Competitor monitoring (connect competitor RSS feeds or Ahrefs alerts to your notification channel).
• Step 9: Test every automation thoroughly. Run each trigger manually and verify the full chain of actions completes correctly.
• Step 10: Monitor automation health weekly for the first month. Check Zapier/Make task history for failures.
• Step 11: Optimise: combine related automations to reduce task counts (important for free tier limits).
• Step 12: Document your entire automation stack: what each Zap/scenario does, what triggers it, and who receives the output.