Event structured data on Wix: complete JSON-LD implementation

Event structured data is one of the most visually impactful schema types in Google. When implemented correctly, your events can appear in the Google Events carousel with the event name, date, location, and ticket link displayed directly in search results — before the organic listings. This lesson covers the complete Event schema implementation for Wix, including both in-person and online events.

Event Schema Properties You Must Include

• name: the event title as it should appear in search results
• startDate: ISO 8601 format including time and timezone (e.g. 2026-06-15T09:00:00+01:00)
• endDate: when the event concludes, same format as startDate
• location: for in-person events, a Place object with name, address, and addressLocality
• organizer: your organisation name with url property
• offers: ticket price, availability, and booking URL
• description: a clear, keyword-rich description of the event

Online and Hybrid Event Markup

For online events, replace the physical location with a VirtualLocation object containing a url property pointing to the streaming or registration page. For hybrid events, include both a Place and a VirtualLocation to reflect the dual attendance options.

{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "Wix SEO Masterclass 2026",
  "startDate": "2026-06-15T10:00:00+01:00",
  "endDate": "2026-06-15T16:00:00+01:00",
  "eventStatus": "https://schema.org/EventScheduled",
  "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
  "location": {
    "@type": "VirtualLocation",
    "url": "https://yoursite.com/events/wix-seo-masterclass"
  },
  "organizer": {
    "@type": "Organization",
    "name": "WixSEO.co.uk",
    "url": "https://wixseo.co.uk"
  },
  "offers": {
    "@type": "Offer",
    "price": "97",
    "priceCurrency": "GBP",
    "availability": "https://schema.org/InStock",
    "url": "https://yoursite.com/events/book"
  },
  "description": "A full-day live training on Wix SEO covering technical, content, and local SEO strategies."
}