The complete Wix SEO checklist: Every ranking factor
Module 54: Course Recap: Everything You Have Learned | Lesson 570 of 571 | 52 min read
By Michael Andrews, Wix SEO Expert UK
This lesson is your ultimate Wix SEO reference. It distils every ranking factor, every optimisation technique, and every best practice from all 54 modules into a single comprehensive checklist. Bookmark this page. Print it. Reference it every time you launch a new page, start a new project, or conduct an audit. This is the complete Wix SEO checklist.
Site-Level SEO Checklist
- Custom domain connected with SSL active
- WWW to non-WWW redirect configured (or vice versa)
- Google Search Console connected and verified
- XML sitemap submitted to Google Search Console
- Google Analytics 4 installed with enhanced measurement
- Robots.txt reviewed and not blocking important pages
- SEO Setup Checklist completed in Wix dashboard
- SEO Patterns configured for all dynamic page types
- Site-wide default SEO title and description set
- Social sharing previews configured (OG tags and Twitter Cards)
- Favicon uploaded
- Structured data for Organization or LocalBusiness on homepage
- BreadcrumbList schema implemented site-wide
- Cookie consent banner implemented for GDPR compliance
- Privacy policy and terms pages published and linked in footer
- Site speed optimised with Core Web Vitals in Good range
- Mobile usability verified with no errors in GSC
Page-Level SEO Checklist
- Unique, keyword-optimised title tag (50-60 characters)
- Compelling meta description with call-to-action (150-160 characters)
- Clean, keyword-rich URL slug (short, descriptive, lowercase)
- Single H1 tag containing the primary keyword
- Logical heading hierarchy (H2, H3, H4) with keyword variations
- Primary keyword in first 100 words of body content
- Content depth appropriate for user intent (minimum 800 words for informational pages)
- Internal links to related pages (minimum 3-5 per page)
- External links to authoritative sources where relevant
- Images optimised: descriptive alt text, compressed file size, WebP format
- Above-the-fold content loads quickly (hero image optimised)
- Clear call-to-action visible without scrolling
- Content demonstrates E-E-A-T: experience, expertise, authoritativeness, trustworthiness
- Page passes Google Rich Results Test if structured data is present
- No duplicate content issues (canonical tag set correctly)
- Open Graph and Twitter Card meta tags configured for social sharing
Content Quality Checklist
- Content fully satisfies the search intent for the target keyword
- Information is accurate, current, and well-researched
- Author credentials or business expertise clearly displayed
- Content is original (not copied or heavily paraphrased from other sources)
- Writing is clear, professional, and free of spelling and grammar errors
- Content includes practical, actionable information the reader can use immediately
- Multimedia elements (images, videos, infographics) add genuine value
- Content is regularly reviewed and updated (freshness signals)
- FAQ sections address common questions related to the topic
- Content is formatted for readability: short paragraphs, subheadings, bullet points
Local SEO Checklist
- Google Business Profile claimed, verified, and fully completed
- NAP consistency across all online directories and citations
- LocalBusiness schema markup on homepage with correct business details
- Location-specific service pages created for each service area
- Customer reviews actively managed with responses to all reviews
- Local content published (area guides, local case studies, community involvement)
- Google Business Profile posts published weekly
- Photos updated regularly on Google Business Profile
- Business listed in relevant local and industry directories
- Local backlinks acquired from community organisations, news, and partners
Technical SEO Checklist
- All important pages return 200 HTTP status code
- No redirect chains (maximum one redirect hop)
- No broken internal or external links (404 errors)
- Canonical tags correctly set on all pages
- Noindex applied to low-value pages (thank you pages, utility pages)
- Core Web Vitals: LCP under 2.5s, INP under 200ms, CLS under 0.1
- Page speed score 80+ on mobile (PageSpeed Insights)
- Images lazy-loaded below the fold
- No render-blocking resources delaying page load
- Structured data valid with no errors (Rich Results Test)
- Hreflang tags correct for multi-language or multi-region sites
- XML sitemap up-to-date and contains only indexable pages
Use This Checklist: This checklist represents the distilled wisdom of 54 modules and the most comprehensive Wix SEO course ever created. Use it as your pre-launch checklist for new pages, your audit framework for existing sites, and your quality standard for every piece of SEO work you do. No Wix page should go live without passing every relevant item on this list.
This lesson on The complete Wix SEO checklist: Every ranking factor is part of Module 54: Course Recap: Everything You Have Learned in The Most Comprehensive Complete Wix SEO Course in the World (2026 Edition). Created by Michael Andrews, the UK's No.1 Wix SEO Expert with 14 years of hands-on experience, 750+ completed Wix SEO projects and 425+ verified five-star reviews.