How to Do a Wix SEO Competitor Analysis (Step-by-Step)

Your SEO competitors have already done much of the research work for you. Every competitor website ranking above you for your target keywords represents a map of what Google wants to see. Analysing them systematically reveals your fastest path to page 1.

Step 1: Identify Your Real SEO Competitors

Your SEO competitors are not necessarily your business competitors — they are the websites appearing on page 1 of Google for your target keywords. Search for your top 5 target keywords and record which websites appear consistently in the top 5 results. These are your competitive benchmarks.

Step 2: Keyword Gap Analysis

Keyword gap analysis identifies search terms that competitors rank for but you do not. This is your lowest-hanging fruit — topics your audience searches for that competitors have content about, but you do not.

• In Ahrefs: Site Explorer > Competing domains > Top pages
• In Semrush: Keyword Gap tool — enter your domain vs 3 competitors
• Filter for keywords where competitors rank in top 10 but you are not ranked
• Prioritise keywords by: relevance to your business, search volume, and achievable difficulty

Step 3: Content Gap Analysis

Look at the top-ranking pages for your target keywords. What topics do they cover that you do not? What questions do they answer that your site does not? This content gap analysis tells you what to create next.

Step 4: Backlink Gap Analysis

Identify websites that link to competitors but not to you. These are warm link prospects — they already link to content similar to yours, making them more likely to link to you if approached correctly.

• In Ahrefs: Link Intersect tool — enter your domain vs 3 competitors
• Filter for domains linking to 2+ competitors but not to you
• These are your highest-priority link building outreach targets

Step 5: Page-Level Competitor Analysis

For each target keyword, examine the top 3 ranking pages in detail: word count, heading structure, schema markup, image usage, internal linking, and overall content depth. Then create something that is demonstrably more comprehensive, more accurate, and more useful.