Wix Core Web Vitals: How to Score 90+ on PageSpeed Insights

Core Web Vitals — Google's three key user experience metrics — have been ranking signals since 2021 and their importance has only grown. Poorly optimised Wix websites frequently score under 50 on mobile PageSpeed Insights. Properly optimised Wix sites consistently achieve 85–95. Here is exactly how to close that gap.

Understanding the Three Core Web Vitals

• LCP (Largest Contentful Paint): Measures loading speed of the largest visible element. Target: under 2.5 seconds
• CLS (Cumulative Layout Shift): Measures visual stability — how much elements move during loading. Target: under 0.1
• INP (Interaction to Next Paint): Measures responsiveness to user interactions. Target: under 200ms (replaced FID in March 2024)

Fixing LCP on Wix Websites

LCP is almost always caused by a large hero image that loads slowly. On Wix, the hero section image is typically the LCP element. Here is how to fix it:

• Compress hero images to under 150KB using Squoosh or ShortPixel before uploading
• Convert images to WebP format (30–50% smaller than JPEG)
• Use Wix's built-in image optimisation (Enable Wix's auto-format in image settings)
• Preload the hero image by setting loading="eager" and fetchpriority="high" attributes via Wix Velo
• Lazy load all below-fold images (Wix does this automatically for images added to sections below the fold)
• Reduce hero section complexity — fewer overlapping elements = faster render

Fixing CLS on Wix Websites

CLS occurs when elements move around while a page loads. On Wix, the main culprits are images without explicit dimensions, web fonts causing text reflow, and ads or embeds loading dynamically.

• Always set explicit width and height attributes on images in Wix
• Use system fonts or self-hosted fonts (not Google Fonts CDN which causes FOUT)
• Wix auto-generates appropriate aspect ratios for most image components
• Avoid third-party widget embeds in above-fold content
• Test CLS in Chrome DevTools Layout Shift Regions overlay

Improving INP on Wix Websites

INP measures how quickly your page responds to user interactions like button clicks and form inputs. On Wix, the main INP issues come from third-party scripts and heavy Wix apps.

• Remove unused Wix apps — each adds JavaScript that delays interaction response
• Defer loading of third-party chat widgets, analytics, and marketing pixels
• Avoid complex animations triggered by scroll events on mobile
• Test INP using the Chrome User Experience Report (CrUX) data