CourseInstance and Course structured data for Wix Online Programs

Google has a specific structured data type for educational courses: Course schema with CourseInstance for specific scheduled offerings. In January 2024, Wix added native CourseInstance structured data support for Online Programs, meaning Wix automatically applies schema markup that can make your course pages eligible to appear as rich results in Google search.

The Difference Between Course Schema and CourseInstance Schema

Course schema describes the educational offering itself — the subject, description, and provider. CourseInstance schema describes a specific run of that course with a start date, end date, delivery mode, and pricing. For a self-paced online course, CourseInstance may not have fixed dates but should include the courseMode (online) and the offer price.

How Wix Applies CourseInstance Schema Automatically

When you publish an Online Program on Wix, the platform automatically generates Course and CourseInstance schema based on the programme details you have entered: programme name, description, price, and learning mode. This schema is injected into the page source without any manual code. Your job is to ensure the programme details you enter are complete and accurate to produce quality schema.

Key Schema Properties to Populate in Your Programme

• Programme name: the schema name property — use your keyword-rich programme title
• Description: the schema description — write 150-300 words covering what learners will achieve
• Provider: your business or instructor name with sameAs links to your social profiles
• CourseMode: "online" for digital programmes, "onsite" for in-person, "blended" for hybrid
• Offers: the programme price, currency, and availability status
• inLanguage: the language of course instruction