Voice search accounts for 27% of mobile searches globally. For Wix website owners, optimising for voice search requires a distinct approach to keyword targeting, content structure, and FAQ schema. This guide covers it all.
Key Takeaways
- Voice search queries are typically 7–10 words long and conversational in structure
- Featured snippets are the primary voice search result, optimising for snippets is optimising for voice
- FAQ content with concise answers is the most effective format for capturing voice search traffic
- Local voice searches ("near me" queries) are the fastest-growing voice search category
- Answer your page's target question within the first 50 words for maximum featured snippet likelihood
AI Summary
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Voice search, queries made verbally to Google Assistant, Siri, Alexa, and Cortana, now accounts for roughly 27% of all mobile searches globally. Voice queries are fundamentally different from typed searches: they are longer, more conversational, and typically question-format. Optimising your Wix website for voice requires a specific approach.
27% of mobile searches globally are now voice searches, with local queries ("near me") being the fastest-growing voice search category
Voice Search Keyword Differences
Voice queries differ from typed queries in length and structure:
| Typed Query | Voice Query |
|---|---|
| wix seo expert london | who is the best Wix SEO expert in London |
| restaurant near me | what's a good Italian restaurant near me that's open now |
| local seo services price | how much does local SEO cost for a small business |
| wix seo help | how do I improve my Wix website's Google ranking |
Featured Snippets: The Voice Search Prize
Google's voice assistant reads out the featured snippet (position zero) for voice queries. Getting your Wix content into featured snippets is the most effective voice search optimisation strategy.
- Write concise, factual answers immediately after question-style H2 headings
- Answer the target question in the first 40–60 words of each section
- Use FAQ schema on pages targeting question-based queries
- Structure list-based content clearly for Google to extract as a snippet
- Target "what", "how", "when", "who", and "where" queries in your content
Optimising Wix Content for Local Voice Searches
Local voice searches ("Find a plumber near me", "What time does X close?") are the most common voice query type and the most commercially valuable for local businesses. Optimise for these by:
- Ensure Google Business Profile has complete opening hours (voice assistants pull from GBP)
- Add FAQ section answering common customer questions including "Are you open on [day]?"
- Include service area content naturally in your Wix service pages
- Optimise for "near me" + service keyword combinations in your local pages
Frequently Asked Questions
Near me voice searches are resolved by Google using the user's location and your Google Business Profile. Ensure your GBP is fully optimised with correct categories, address, and opening hours. On your Wix website, add LocalBusiness schema markup including your geographic service area, and include city/location references naturally in your service page content. "Near me" keyword research itself is less relevant, Google replaces "near me" with the user's actual location when matching results.
Featured snippets, the content Google reads aloud for voice queries, most commonly come from: concise definitions in 40–60 word paragraphs, numbered step-by-step instructions, table content for comparison queries, and FAQ-format answers. To maximise featured snippet eligibility on your Wix website: write a direct answer to the target question in the first 50 words of each section (after an H2 heading phrased as the question), use FAQPage schema for dedicated FAQ sections, and keep answers factual and specific rather than vague. Local business pages answering "what time does [business] open?" and "where is [business] located?" are particularly eligible for voice search results.
Voice search shifts keyword targeting towards longer, conversational queries rather than keyword-phrase targeting. Instead of optimising only for "Wix SEO expert London", also optimise for "who is the best Wix SEO expert in London" or "how much does a Wix SEO expert cost in London". Create content that answers these conversational questions directly. Practically, this means incorporating FAQ sections on service and product pages that address the full range of questions customers ask conversationally, including question phrasing variations and natural language structures.
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