Online ordering SEO: ranking for delivery and takeaway searches

Searches like "pizza delivery Leeds" or "Chinese takeaway near me" are high commercial intent queries that often convert within minutes of the search. If your restaurant offers direct online ordering through Wix, ranking for these delivery and takeaway searches can drive significant order volume without the commission fees charged by platforms like Just Eat and Deliveroo.

Targeting Delivery and Takeaway Queries

• Create a dedicated online ordering landing page at a URL like /order-online or /delivery
• Target the page title to "[cuisine type] delivery [city]" or "[restaurant name] online ordering"
• Include your delivery area explicitly in the page content for geographic relevance
• List your delivery radius or specific postcodes you deliver to
• Add delivery FAQ content: minimum order, delivery fee, estimated time, payment methods

Competing with Just Eat and Deliveroo in Local Organic Search

Delivery aggregators dominate many food delivery searches because of their domain authority and the breadth of their content. However, for brand-name searches ("[Your Restaurant Name] delivery") and highly specific cuisine searches in smaller areas, a well-optimised dedicated ordering page can outrank aggregator listings pages. Focus on the specific queries where you have a natural advantage.

Offer Schema for Delivery Information

Adding structured data to your ordering page using the Offer schema type, with properties for minimum order amount, delivery fee, and delivery area, helps Google understand and potentially display this information in search results. Include the Food Service schema to indicate you offer food delivery specifically.