E-E-A-T for legal professionals: solicitors, barristers and law firms on Wix

Legal services websites are classified by Google as high-stakes YMYL content. Inaccurate legal information can lead to people losing rights, making poor decisions in court proceedings, or failing to protect their interests. Google therefore applies the highest quality standards to legal content. For solicitors, barristers, and law firms using Wix, this means your website must demonstrate verifiable legal qualifications, regulatory compliance with the Solicitors Regulation Authority (SRA) or Bar Standards Board (BSB), and content that clearly distinguishes between general legal information and specific legal advice.

Legal Regulatory Requirements for Wix Sites

• SRA registration number: must be displayed on your website (SRA requirement, not optional)
• Link to your SRA profile: direct hyperlink to your entry on the SRA website where the public can verify your registration
• Professional indemnity insurance: confirmation of PI cover (required by SRA)
• Complaints procedure: clear process including reference to the Legal Ombudsman
• Regulatory status of the firm: "Authorised and regulated by the Solicitors Regulation Authority" with SRA number
• Individual solicitor SRA numbers: if a firm, each solicitor SRA number listed on their profile
• VAT registration number if applicable
• ICO registration for data protection compliance
• Terms of engagement: clear information about how you engage with clients

Building Legal E-E-A-T on Your Wix Site

Creating a legally compliant, E-E-A-T-optimised law firm Wix site

• Create individual solicitor profile pages with: full name, SRA number, areas of practice, qualifications (LLB, LPC, etc.), years of qualification, notable cases or achievements (where appropriate)
• Link each solicitor profile to their SRA register entry for public verification
• Display professional memberships: Law Society panels, specialist accreditations, resolution membership, etc.
• Add published work: articles in legal journals, media commentary, blog posts demonstrating expertise
• Include client testimonials referencing the area of law and outcome quality
• Create area-of-law pages with substantial, authoritative content (not thin marketing pages)
• Add case studies demonstrating successful outcomes (anonymised as required by professional rules)
• Display any awards: Legal 500, Chambers UK, Law Society accreditations

Legal Content Guidelines for YMYL

• Always distinguish between general legal information and specific legal advice: "This article provides general information and does not constitute legal advice"
• Recommend professional consultation: "Every situation is different. Contact a qualified solicitor for advice specific to your circumstances"
• Reference current legislation with year: "Under the Employment Rights Act 1996" not just "Under employment law"
• Cite authoritative sources: legislation.gov.uk, court judgments, Law Society guidance, SRA guidance
• Date all content with publication and last-reviewed dates, as law changes frequently
• Update content when legislation changes, especially after new Acts of Parliament or significant court decisions
• Never make guarantees about legal outcomes
• Respect client confidentiality in all content, especially case studies and testimonials

Schema Markup for Legal Professionals on Wix

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LegalService",
  "name": "Thompson & Partners Solicitors",
  "description": "Family law solicitors specialising in divorce, child custody, and financial settlements. SRA regulated, serving Manchester and Greater Manchester.",
  "url": "https://yoursite.com",
  "telephone": "+44-161-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "20 St Ann's Square",
    "addressLocality": "Manchester",
    "postalCode": "M2 7HF",
    "addressCountry": "GB"
  },
  "employee": [
    {
      "@type": "Person",
      "name": "Emma Thompson",
      "jobTitle": "Senior Partner, Family Law Solicitor",
      "hasCredential": [
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "degree",
          "name": "LLB Law",
          "recognizedBy": { "@type": "Organization", "name": "University of Leeds" }
        },
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "professional",
          "name": "Solicitor of the Senior Courts of England and Wales",
          "recognizedBy": { "@type": "Organization", "name": "Solicitors Regulation Authority" }
        }
      ],
      "memberOf": [
        { "@type": "Organization", "name": "The Law Society" },
        { "@type": "Organization", "name": "Resolution" }
      ],
      "sameAs": [
        "https://www.sra.org.uk/consumers/register/",
        "https://www.linkedin.com/in/emma-thompson-solicitor"
      ]
    }
  ],
  "areaServed": {
    "@type": "City",
    "name": "Manchester"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "52"
  }
}
</script>

Complete How-To Guide: Building Legal E-E-A-T on Your Wix Site

Follow these steps to implement comprehensive legal E-E-A-T

• Add your SRA registration number to the footer of every page on your Wix site
• Create a Regulatory Information page with SRA details, complaints procedure, and Legal Ombudsman information
• Create individual solicitor profile pages with full qualifications, SRA numbers, and areas of practice
• Link each profile to the SRA public register verification page
• Implement LegalService schema on your homepage with employee credential data
• Add "This is general legal information, not legal advice" disclaimers to all content pages
• Reference specific legislation by name and year on all legal content pages
• Date all legal content with publication and last-reviewed dates
• Add author bylines with qualification summaries to every legal content page
• Set up a content review schedule triggered by relevant legislative changes and court decisions
• Display any Law Society accreditations, specialist panels, or Chambers rankings
• Request client reviews on Google Business Profile and display them on your Wix site with Review schema