Complete SEO audit checklist for creative professionals on Wix

This final lesson provides a comprehensive SEO audit checklist designed specifically for creative professionals on Wix. Use this checklist quarterly to evaluate every aspect of your site SEO, from technical foundations to content strategy to visual search readiness. Each section includes specific action items you can complete immediately to improve your search visibility and attract more clients through organic search.

Technical SEO Audit (15 Points)

• Verify your Wix site is connected to Google Search Console and Bing Webmaster Tools
• Check that your sitemap at yoursite.com/sitemap.xml is submitted and showing no errors
• Confirm all portfolio pages, service pages and blog posts are indexed using the Coverage report
• Test site speed using Google PageSpeed Insights and aim for a Performance score above 70 on mobile
• Verify mobile responsiveness by testing key pages in Google Mobile-Friendly Test
• Check that your Wix site uses HTTPS with a valid SSL certificate
• Ensure no important pages have accidental noindex tags in Wix SEO settings
• Verify canonical tags are correct on all pages especially if you syndicate content elsewhere
• Check for broken links using Screaming Frog or a free broken link checker
• Confirm your robots.txt at yoursite.com/robots.txt is not blocking important resources
• Test Core Web Vitals in Google Search Console and address any failing metrics
• Verify structured data is valid using the Google Rich Results Test on key pages
• Check redirect chains and fix any that exceed two hops
• Ensure your 404 page is helpful and includes navigation back to key sections
• Verify that Wix custom code additions are not causing JavaScript errors that block rendering

Portfolio and Image SEO Audit (12 Points)

• Confirm every portfolio piece has its own dedicated page with a unique URL
• Verify every portfolio image has unique, descriptive alt text
• Check that image file names are descriptive and keyword-relevant
• Test portfolio page load speed and ensure images are not causing excessive Largest Contentful Paint times
• Confirm Wix is serving images in WebP format to supported browsers
• Verify that portfolio images are included in your XML sitemap
• Check that each project page has a written description of at least 200 words
• Ensure portfolio categories and filters are crawlable and indexable
• Verify CreativeWork or appropriate subtype schema is present on portfolio pages
• Test portfolio images in Google Images search to confirm they are indexed
• Check that Open Graph tags are set correctly for social sharing with portfolio images
• Verify lazy loading is enabled for below-fold images without blocking above-fold content

On-Page SEO Audit (12 Points)

• Verify every page has a unique, keyword-targeted title tag under 60 characters
• Check that every page has a unique meta description between 150-160 characters
• Ensure every page has exactly one H1 tag that includes the primary keyword
• Confirm H2 tags are used to structure content logically on all pages
• Check that internal links use descriptive anchor text rather than generic phrases
• Verify that your homepage title includes your name, primary service and location
• Ensure service pages target specific service plus location keyword combinations
• Check that blog posts target a primary keyword and include related terms naturally
• Verify that contact page, about page and footer include consistent NAP information
• Confirm that Wix URL slugs are clean and descriptive without unnecessary parameters
• Check that no critical content is hidden behind tabs, accordions or JavaScript that Google cannot render
• Ensure every page has at least one internal link to another relevant page on the site

Schema and Structured Data Audit (8 Points)

Validating your complete schema implementation

• Test your homepage for Person or Organization schema using the Rich Results Test
• Verify CreativeWork schema on at least your top 5 portfolio project pages
• Check that your Google Business Profile listing matches your LocalBusiness schema if applicable
• Validate BreadcrumbList schema across your site navigation
• If you publish video content, confirm VideoObject schema on all pages with embedded videos
• If you host a podcast, verify PodcastEpisode schema on episode pages
• Check the Google Search Console Enhancements report for any schema errors or warnings
• Ensure all schema properties reference actual visible content on the page

Content and Blog Audit (10 Points)

• Review your publishing frequency and confirm you are posting at least 2-4 times per month
• Check that every blog post targets a specific keyword and search intent
• Verify case studies include sufficient text content (800+ words) alongside portfolio visuals
• Ensure tutorial and educational content demonstrates expertise without being superficial
• Check that older blog posts are updated with current information and links
• Verify internal links from blog posts to service and portfolio pages
• Confirm blog posts include relevant images with alt text
• Check that blog category and tag pages are not creating thin content indexation issues
• Review top-performing posts in Google Search Console and identify optimisation opportunities
• Identify content gaps by comparing your keyword rankings against competitors

Local SEO Audit (8 Points)

• Verify your Google Business Profile is claimed, complete and showing correct information
• Check that your GBP categories accurately represent your creative services
• Confirm NAP consistency across your Wix site, GBP, social profiles and all directory listings
• Review your Google review count and rating, and assess whether you are requesting reviews consistently
• Check that you are posting to your Google Business Profile at least weekly
• Verify you are listed in relevant creative industry directories with accurate information
• Confirm location keywords are present in title tags, headings and body content on key pages
• Test "your service + your city" searches to see your current ranking position and identify gaps

Off-Page and Authority Audit (8 Points)

• Review your backlink profile using Ahrefs, Semrush or Moz to identify new and lost links
• Check that creative platform profiles (Behance, Dribbble, LinkedIn) link back to your Wix site
• Verify your social media profiles all include your Wix website URL
• Assess whether you are earning mentions and links from industry publications or blogs
• Check for brand mentions without links and reach out to request link additions
• Review guest posting or collaboration opportunities you have pursued in the past quarter
• Monitor your domain authority trend over time using Moz or Ahrefs
• Search your brand name in Google to check what appears and whether your Wix site is the top result

Priority Action Plan After Your Audit

Converting audit findings into prioritised improvements

• List every failing or incomplete item from the audit checklist
• Categorise each item as Quick Win (under 30 minutes to fix), Medium Effort (1-4 hours) or Major Project (days)
• Complete all Quick Win items immediately, these are typically missing alt text, meta descriptions or broken links
• Schedule Medium Effort items across the next 2 weeks, such as writing case studies or adding schema markup
• Plan Major Projects for the quarter ahead, like restructuring portfolio pages or building a content calendar
• Re-audit the sections you worked on after completing fixes to verify improvements
• Monitor Google Search Console weekly for the 4 weeks after making changes to measure impact
• Document what you changed and when so you can correlate SEO improvements with specific actions