Bing Webmaster Tools: maximising the benefit of IndexNow submissions

Bing Webmaster Tools (BWT) is the equivalent of Google Search Console for Bing. With Wix automatically submitting URLs via IndexNow, BWT becomes your primary monitoring interface for Bing indexing and the best way to see IndexNow in action. Beyond IndexNow monitoring, BWT offers free SEO tools that complement your Google-focused analytics.

Connecting Your Wix Site to Bing Webmaster Tools

How to set up and use Bing Webmaster Tools with your Wix site

• Go to bingwebmastertools.com and sign in with a Microsoft account — create one for free at account.microsoft.com if you do not have one.
• Click Add a Site on the BWT dashboard and enter your full Wix site URL (e.g. https://yoursite.com).
• Choose the verification method: select the XML file method or the meta tag method. For Wix, the meta tag method is easiest.
• Copy the meta tag verification code provided by BWT.
• In the Wix Editor, go to Settings in the left panel and select Custom Code or Head Tags, then paste the BWT verification meta tag in the head section of all pages.
• Return to Bing Webmaster Tools and click Verify — BWT will confirm verification within a few minutes.
• Once verified, navigate to Sitemaps in BWT and submit your Wix sitemap URL: https://yoursite.com/sitemap.xml.
• Wait 48-72 hours for initial crawl data to populate in your BWT dashboard.
• Navigate to Configure My Site > URL Submission to monitor IndexNow submissions from Wix, checking that recently published pages appear in the log within 24-48 hours.
• Use the Site Scan feature in BWT to run a technical SEO audit of your Wix site from Bing's crawling perspective and fix any issues flagged.

The IndexNow Submission Log in BWT

In Bing Webmaster Tools, navigate to Configure My Site and then URL Submission to find the IndexNow activity log. This shows every URL that Wix has submitted via IndexNow, the submission timestamp, and whether Bing accepted or rejected the submission. Review this log after publishing new content to confirm submissions are occurring correctly.

Bing SEO Tools Available Inside BWT

• Site Scan: crawls your site and identifies technical SEO issues from a Bing perspective
• SEO Analyser: page-level SEO audit similar to a basic on-page analysis
• Keyword Research: Bing keyword data that differs meaningfully from Google in some queries
• Backlink data: shows which external sites link to your Wix site as seen by Bing
• Page Traffic: keyword performance data similar to Google Search Console Performance report

How to Set Up and Use Bing Webmaster Tools for Your Wix Site

Follow this setup and ongoing usage process to connect your Wix site to Bing Webmaster Tools and leverage its free SEO tools alongside your IndexNow monitoring.

Setting up and getting full value from Bing Webmaster Tools with your Wix site

• Go to www.bing.com/webmasters and sign in or create a free Microsoft account — BWT is completely free and requires no Bing advertising spend.
• Click Add a Site and enter your full Wix site URL, then choose the meta tag verification method.
• Copy the verification meta tag from BWT and open the Wix Editor — go to Settings > Custom Code, click Add Custom Code, select Head and All Pages, and paste the tag.
• Return to BWT and click Verify to confirm site ownership.
• Navigate to Sitemaps in BWT and submit your Wix sitemap (yoursite.com/sitemap.xml) to give Bing a complete map of your published pages.
• Wait 48-72 hours for initial crawl data to populate, then open the Page Traffic report in BWT to see which queries are driving Bing impressions for your Wix pages.
• Navigate to Configure My Site > URL Submission to monitor IndexNow activity — review the log after each Wix content publish to confirm submissions are being sent and accepted.
• Use the Site Scan feature in BWT to run a technical SEO audit of your Wix site from Bing's perspective — address any issues flagged such as missing meta descriptions or broken links.
• Open the SEO Analyser tool in BWT and run a page-level audit on your most important Wix pages — compare findings against your Google Search Console data to identify any discrepancies.
• Use the Keyword Research tool in BWT monthly to check whether Bing surfaces any high-intent queries relevant to your business that do not appear prominently in Google data.