On-Page SEO on Wix

Questions & Answers

How do I write a good title tag on a Wix page?

On Wix, you set the title tag in each page's SEO settings, under the SEO Basics tab. A few rules make the difference: keep it under about 60 characters so Google does not cut it off, put your main keyword near the front, and make every page's title unique. Write it for a human as well as for Google, because the title is the blue headline people click in the results. Wix applies a default title pattern across the site, but you can and should override it page by page so each one describes that specific page.
Lesson: writing title tags that rank and get clicks

How do I write a meta description on Wix?

You edit the meta description in the same SEO settings panel for each page. Aim for around 155 characters, summarise what the page offers, and include your keyword naturally rather than stuffing it in. The meta description is not a direct ranking factor, but it is the text under your title in the results, so a clear, benefit-led description earns more clicks. Google sometimes rewrites it to match the searcher's query, which is normal, but writing a strong one still improves your odds of getting the click.
Lesson: meta descriptions, the perfect preview snippet

How do I set up H1, H2 and H3 headings correctly on Wix?

Each page should have one H1, which is the main heading that tells readers and Google what the page is about, followed by H2s for your main sections and H3s for points within them. On Wix you set these by selecting a text element and choosing its tag (Heading 1 through Heading 6), or by using the theme text styles. The important rule: choose the heading level for its place in the structure, not for how big it looks. If you want a heading to look smaller or larger, style it separately rather than dropping to a lower level.
Lesson: H1, H2, H3 heading hierarchy on Wix

How do I add alt text and optimise images for SEO on Wix?

Three things matter. First, add descriptive alt text to every meaningful image in its settings, describing what the image shows, which helps accessibility and image search. Second, give images sensible file names before you upload them, so uk-wix-seo-audit.jpg beats IMG_4821.jpg. Third, keep them light: Wix already serves images in the modern WebP format and lazy-loads them, but starting with a properly sized, compressed image helps your page speed. Do not keyword-stuff alt text; describe the image honestly and include a keyword only where it genuinely fits.
Lesson: image optimisation, alt text, file names and WebP

How do I create SEO-friendly URLs (slugs) on Wix?

Wix lets you edit the URL slug of each page in its SEO settings. Keep slugs short, lowercase, and hyphen-separated, use real words that match the page, and drop filler like dates or random characters, so /wix-seo-services reads better than /page-2. One important warning: if you change the slug of a page that is already published and indexed, set up a 301 redirect from the old URL to the new one so you do not lose its rankings or send visitors to a dead page. Wix can create that redirect for you when you change a slug, and you manage them in the URL Redirect Manager.
Lesson: URL structure best practices for Wix pages

How does internal linking work on Wix, and why does it matter?

Internal links are links from one page on your site to another. They matter for two reasons: they help Google discover your pages and understand which ones are most important, and they pass ranking signals between pages. On Wix you add them as text links, buttons, or menu items. The practical approach is to link from your strong, established pages to the ones you want to rank, link related content together so readers can go deeper, and use descriptive anchor text that says what the linked page is about rather than "click here". Good internal linking lifts the whole site, not just one page.
Lesson: internal linking that lifts every page

How long should my Wix page content be?

There is no magic word count, and Google has said there is no minimum length. The right length is whatever it takes to answer the search properly. A page targeting a simple question can be short, while a page competing for a broad, competitive term usually needs to cover the topic in real depth. What hurts you is either extreme: a thin page that does not really answer the question, or a page padded with filler to hit some word count you read about. Cover the topic fully and naturally, then stop.
Lesson: how long should your pages really be?

Why is Google showing a different title or description than the one I set?

Google does not always use the title and description you set. For the description, it often writes a fresh snippet to match each search, which is completely normal and not a problem. For the title, it may swap in something else when your title is too long, stuffed with keywords, duplicated across pages, left as a generic default, or when Google thinks another heading on the page fits the query better. You cannot force Google to use your version, but you improve the odds by writing a clear, unique title under about 60 characters that genuinely matches the page content.
Lesson: fix Google showing the wrong title or description