International SEO is complex but Wix makes it more manageable than most platforms. This guide covers everything from hreflang implementation to country-specific content strategy for Wix websites targeting multiple markets.
Key Takeaways
- Hreflang tags tell Google which language and country version of a page to show to which users
- Country targeting can be done via subdirectory (preferred), subdomain, or ccTLD
- Wix uses subdirectories for international sites — the preferred structure according to Google
- Content must be genuinely localised for each market, not just translated
- Each country version needs its own backlink building strategy for local domain authority
International SEO on Wix is one of the most technically demanding but commercially rewarding optimisation challenges. Done correctly, it allows a single Wix website to rank in multiple countries and languages simultaneously. This guide covers the technical implementation and strategic considerations for international Wix SEO.
The Three International SEO Approaches for Wix
- Subdirectories (Recommended): yoursite.com/uk/, yoursite.com/de/ — Wix Multilingual uses this by default
- Subdomains: uk.yoursite.com, de.yoursite.com — possible on Wix but requires custom domain setup
- ccTLDs: yoursite.co.uk, yoursite.de — strongest signal but requires separate Wix sites and full duplication
For most Wix businesses, the subdirectory approach via Wix Multilingual is the most practical and is fully supported by Google.
Hreflang Implementation on Wix
Hreflang tags tell Google which language and country version of your page to serve to which users. Wix Multilingual adds these automatically when properly configured. Verify the implementation:
- Each language version should have hreflang pointing to all other versions
- Example: en-gb page points to de, fr, en-us versions; de page points to en-gb, fr, en-us versions
- Every version must include an x-default hreflang (typically your primary language/market)
- Use Screaming Frog or Ahrefs Site Audit to verify hreflang implementation across all pages
Country-Specific Content Strategy
Technical hreflang implementation is not sufficient alone — each country version needs genuinely localised content. Google evaluates the relevance of each version independently. A German page with translated English content that does not reflect German search intent will not rank in Germany.
- Conduct keyword research in each target country's language and Google domain
- Reference local examples, case studies, and currency
- Adapt legal and regulatory content for each market
- Use local contact details where possible
- Consider separate social media profiles for each major market
Frequently Asked Questions
Building an international presence on Wix? Get expert international Wix SEO strategy from Michael Andrews.
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