Everything you need to configure in Wix's SEO settings — explained clearly for business owners and developers. The exact setup used across 700+ successful Wix SEO projects.
Key Takeaways
- The Wix SEO Setup Checklist (in Wix dashboard) is a good starting point but not sufficient on its own
- Every page has its own SEO panel — access it via Pages & Menu settings
- Wix's URL slug customisation is essential — never use the auto-generated URL defaults
- The Social Share panel in Wix controls Open Graph metadata for social platforms
- Custom 301 redirects are available natively in Wix — use them for every URL change
Wix's SEO settings are more powerful than most users realise. Configured correctly, they give you control over every major on-page and technical SEO element. This guide walks through every setting in detail, from the basic page panel to advanced redirect management.
The Wix SEO Setup Checklist
Wix provides a built-in SEO setup checklist in the dashboard. Find it under Marketing & SEO > SEO > Get Found on Google. This covers the basics — connecting Search Console, setting a homepage title and description, and submitting your sitemap. Complete this first, but treat it as a starting point, not a complete setup.
Page SEO Panel Settings (For Every Page)
Access the page SEO panel by going to Pages & Menu, clicking the three dots next to any page, and selecting SEO. Here is what each field controls:
- Page Title: What appears in Google search results and browser tabs. Target 50–60 characters, include your primary keyword near the start
- Meta Description: The snippet shown under your title in search results. Write 150–160 characters with a clear call to action
- Page URL: Customise this to include your primary keyword. Use hyphens between words, keep it short and descriptive
- Additional Tags: Add custom meta tags, including robots directives (noindex, nofollow) for pages you don't want indexed
- Structured Data: Add JSON-LD schema markup in the Advanced section
- Social Share: Control the Open Graph image, title, and description shown when your page is shared on social media
Wix Sitemaps and Indexing Controls
Wix automatically generates and updates your XML sitemap at yoursite.com/sitemap.xml. You do not need to manually maintain this. However, you should verify that all important pages are included and submit it to Google Search Console.
Expert Tip
To prevent a specific page from being indexed (e.g., a thank-you page or internal resource page), go to that page's SEO panel, open Additional Tags, and add: <meta name="robots" content="noindex, nofollow" />
Wix Redirect Manager
Every time you change a page URL, you must set up a 301 redirect from the old URL to the new one. Without this, you lose all the ranking authority the old URL had built up. Access Wix's redirect manager via Marketing & SEO > SEO > Redirects.
Wix Robots.txt
Wix allows you to customise your robots.txt file via Marketing & SEO > SEO > Robots.txt. The default settings are fine for most sites, but you may want to block crawlers from accessing certain subdirectories, admin pages, or duplicate content areas.
Frequently Asked Questions
Need help configuring your Wix SEO settings correctly? Get expert guidance from the UK's dedicated Wix SEO specialist.
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