Wix SEO Settings: Every Setting and Built-In Tool in Your Dashboard (2026)

Wix puts almost all of its SEO settings and tools in one place, the SEO Dashboard. You will find it in your Wix dashboard under Marketing & SEO, then SEO. This guide walks through each setting and tool in turn: what it is for, when to use it, and where to go for the full step-by-step. Wix updates its dashboard from time to time, so if a name looks slightly different on your screen, look for the closest match.

The SEO Dashboard

The SEO Dashboard is your starting point. Once your site is connected to Google Search Console, it shows your clicks and impressions from Google for the last 7, 30 or 90 days, and highlights the pages and searches that have changed most. It also links to every other SEO tool below. For a tour of every panel, see my lesson on the Wix SEO Dashboard.

The SEO Setup Checklist and SEO Assistant

The SEO Setup Checklist walks you through the basics, such as your homepage title and connecting Google Search Console. The SEO Assistant at the top of the dashboard then lists issues and recommendations for your site. Both are useful for a new site, but completing them does not on its own make a site rank. They cover the foundations, not which searches to aim for. See my lesson on the SEO Setup Checklist, Site Inspection and built-in tools, and my guide to using the Wix SEO Wiz (the checklist's old name).

Connecting Google Search Console

Search Console is where Google tells you how your site is doing in search: which searches you appear for, which pages are indexed and any problems it has found. Wix can connect it for you from the dashboard. If you only set up one thing, make it this. See my Google Search Console connection walkthrough for Wix.

Page-level SEO settings

Every page has its own SEO settings in the editor. This is where you set the page's title tag, meta description and address (URL slug), choose whether search engines can index the page, and use the advanced options for things like canonical tags and structured data. These are the settings that matter most day to day. See my complete walkthrough of every page-level SEO setting.

SEO Settings for whole page types (and Edit by Page)

In the dashboard's SEO Settings, you can set rules for a whole type of page at once, such as all blog posts, products or member pages: their default title and description pattern, whether they can be indexed, and their structured data. Edit by Page lets you work through individual pages from one list. This is the quickest way to fix a large site, or to stop a whole type of page, such as member profiles, appearing on Google. See my lesson on bulk SEO on Wix.

URL Redirect Manager

When you move, rename or delete a page, a 301 redirect sends visitors and Google to the new address so you do not lose its rankings. The URL Redirect Manager lets you add single redirects, group redirects or a bulk upload. Check it now and then for old redirects: a redirect on an address takes priority over a real page at that address. See my lesson on the URL Redirect Manager.

Site Inspection

Site Inspection shows which of your pages Google has indexed and flags pages it has left out, so you can spot problems without leaving Wix. See my lesson on checking indexing across your whole site with Site Inspection.

Site Verification

Site Verification is where you add the verification codes that prove to Google, Bing, Pinterest and other platforms that you own the site. You only need it for a platform Wix does not already connect for you.

Sitemaps

Wix creates and updates your XML sitemaps automatically, so you do not need to build one. You can view them from the dashboard, and you should submit the main sitemap in Google Search Console.

Robots.txt Editor

The robots.txt file tells search engines which parts of your site they may crawl. Wix sets a sensible default, so most sites never need to change it. Only edit it if you know exactly what you are blocking, because a mistake here can hide your whole site from Google. See my lesson on redirects, crawl errors and robots.txt on Wix.

Structured data

Wix adds some structured data automatically, and you can add your own in a page's advanced SEO settings or in Custom Code. Structured data helps Google and AI tools understand who you are and what each page is about. See my Wix schema markup guide.

Which settings matter most?

If you are short on time, do these in order:

1. Connect Google Search Console.
2. Give every important page its own title tag, meta description and H1.
3. Hide pages that should not be on Google, such as thank-you pages and member profiles.
4. Redirect any old addresses you have changed.

Everything else can wait until those are right. If you would like every fix for every page, in one tool, Wix Fix in a Box gives you the changes at £19.99 a page, or run my Wix Fix in a Box first. If you are looking for third-party tools rather than Wix's own, see my guide to the best SEO tools for Wix.

Frequently asked questions