Wix & Google Business Profile: Complete Optimisation Guide 2026

Google Business Profile (GBP) is arguably the most important local SEO asset for any local business. But most business owners treat it as separate from their website. The real competitive advantage comes from optimising your GBP and your Wix website as a connected system.

The GBP-Website Connection: Why It Matters

Google uses your linked website as a relevance signal for your GBP ranking. A Wix website with strong local SEO — local service pages, LocalBusiness schema, consistent NAP information, and local backlinks — directly boosts your GBP ranking for those same local keywords.

GBP Profile Completeness: The Foundation

• Business name: Use your legal trading name exactly — no keyword stuffing
• Primary category: The single most important GBP field for relevance
• Secondary categories: Add all applicable service categories
• Address: Use your exact trading address, formatted consistently with your website
• Phone: Use a local area code number if possible (not 0800)
• Website URL: Link directly to your most relevant landing page
• Business description: 750 characters, include primary and secondary keywords naturally
• Opening hours: Keep these accurate and update for bank holidays
• Services: Add every service you offer with keyword-rich descriptions
• Products: For retail/product businesses, add your product catalogue

GBP Posts: Consistency Is the Key Signal

Google GBP posts disappear after 7 days (standard posts) or remain permanently (offers with dates). Posting weekly keeps your profile active and signals relevance to Google's local algorithm. Include keywords naturally in your post text.

Adding LocalBusiness Schema to Your Wix Website

Adding LocalBusiness JSON-LD schema to your Wix website homepage creates a direct data connection that Google uses when evaluating your GBP for relevance. Include your exact business name, address, phone, opening hours, and geographic service areas.