Technical SEO on Wix

Questions & Answers

Does Wix create an XML sitemap and robots.txt automatically?

Yes. Wix automatically generates and updates your XML sitemap, found at your domain followed by /sitemap.xml, and a robots.txt file, both without any setup from you. The sitemap refreshes as you add, edit or remove pages, so you never build it by hand. You can view your robots.txt and, if needed, edit it from your SEO settings to control what crawlers can access. For most sites the defaults are fine. The main job left to you is connecting Google Search Console so Google is told the sitemap exists.
Lesson: XML sitemaps and robots.txt on Wix

How do I check whether my Wix pages are indexed by Google?

There are two easy ways. For a quick check, search Google for site:yourdomain.com to see roughly which of your pages are in the index. For a proper answer on a single page, use the URL Inspection tool in Google Search Console, which tells you whether that exact page is indexed and, if not, why. Wix also has a site inspection feature in its SEO tools that lets you bulk-check indexability across your site. If important pages are missing, that is the first thing to investigate.
Lesson: bulk-checking indexability on Wix

How do I stop Google indexing a specific Wix page?

Open that page's SEO settings and turn off the option to let search engines index it. That adds a noindex instruction, which tells Google to keep the page out of search results. Use it for pages that should not appear in Google, such as thank-you pages, internal or duplicate pages, and test pages. Do not noindex pages you actually want found. If you noindex a page that is already indexed, it can take Google a little time to drop it after it next crawls the page.
Lesson: robots meta tags and controlling indexing on Wix

What is a canonical tag, and does Wix handle duplicate content?

A canonical tag tells Google which version of a page is the main one when similar or duplicate content exists, so ranking signals point to a single URL instead of being split. Wix adds a self-referencing canonical to each page automatically, which covers most sites. If you have genuinely similar pages, you can set a custom canonical in a page's advanced SEO settings to point them at the main version. Real duplicate content is worth fixing at the source too, by consolidating pages rather than relying on canonicals alone.
Lesson: duplicate content and canonical tags on Wix

How do I improve my Wix site speed and Core Web Vitals?

Start with images, since they are usually the biggest drag: upload them at a sensible size and compress them, and let Wix serve them in WebP and lazy-load them. Then trim the extras: too many heavy apps, autoplay videos, animations and custom scripts all slow a page down. Keep your homepage in particular lean. Test with Google PageSpeed Insights to see your real scores and the specific fixes it suggests. Wix has improved its performance a lot, but a page stuffed with heavy elements will still be slow whatever the platform.
Lesson: Wix site speed and Core Web Vitals

What are Core Web Vitals, and do they affect Wix rankings?

Core Web Vitals are three measures of user experience: Largest Contentful Paint (how quickly the main content loads), Interaction to Next Paint (how quickly the page responds when you tap or click, which replaced First Input Delay in 2024), and Cumulative Layout Shift (how much the page jumps around as it loads). They are a Google ranking signal, but a fairly small one. They can act as a tie-breaker between similar pages, so they are worth getting into the green, but strong, relevant content matters far more than chasing a perfect score.
Lesson: Core Web Vitals in plain English

Is my Wix site mobile-friendly, and does it matter for SEO?

It matters a lot, because Google uses mobile-first indexing, which means it looks at the mobile version of your site to decide your rankings. Wix sites are responsive and come with a separate mobile view you can adjust. The thing to watch is that your mobile version does not hide important content, break the layout, or make text and buttons too small or too close together. Preview your site on a real phone, and use Google PageSpeed Insights, which tests the mobile version, to catch layout and tap-target problems.
Lesson: mobile SEO on Wix, common pitfalls

Does Wix use HTTPS and SSL, and why does it matter?

Yes. Every Wix site comes with a free SSL certificate, so your site is served over HTTPS with the padlock in the browser. HTTPS matters because it encrypts the connection, browsers warn visitors away from sites without it, and Google treats HTTPS as a light ranking signal. Make sure your site is set to force HTTPS so visitors are always sent to the secure version, and that you are not mixing in any insecure links or resources. On Wix this is handled for you, so it is mainly a case of checking it is switched on.
Lesson: domain setup, HTTPS and SSL on Wix

How do I set up 301 redirects on Wix?

Wix has a URL Redirect Manager in your SEO settings where you can create 301 redirects, which permanently send an old URL to a new one. You need these whenever you change a page's URL, delete a page, or move content, so visitors and Google are sent to the right place instead of hitting a 404. When you rename a page slug in the editor, Wix usually offers to create the redirect for you, so accept that. For anything else, add the old and new paths in the Redirect Manager.
Lesson: the Wix URL Redirect Manager

My Wix pages say "crawled, currently not indexed." How do I fix it?

This status means Google crawled the page but chose not to index it, and it is usually a quality signal rather than a technical fault. The common causes are thin or duplicate content, a page that is too similar to others on your site, or a page Google simply does not think is worth indexing yet. The fix is to make the page genuinely useful and distinct: add real, original content, make sure it is not a near-copy of another page, and link to it from your main navigation or related pages. Then request indexing again in Search Console.
Lesson: how Google crawls, indexes and ranks