A correctly configured domain is non-negotiable for SEO. Google has used HTTPS as a ranking signal since 2014. Beyond rankings, an insecure site (HTTP) displays a "Not Secure" warning in Chrome, which immediately destroys user trust and increases bounce rates.
Connecting a Custom Domain to Wix
How to connect your domain to Wix
- 1In your Wix dashboard, go to Settings > Domains
- 2Click "Connect a domain you already own" or "Buy a new domain"
- 3If you own the domain, enter the domain name and follow the verification steps
- 4Update your domain's DNS records at your domain registrar (Wix provides the exact records to add)
- 5Wait 24-48 hours for DNS propagation, Wix will confirm when the connection is live
Forcing HTTPS on Your Wix Site
Wix automatically issues and renews an SSL certificate for every connected domain via Let's Encrypt. The HTTPS redirect is enabled by default. To confirm it is active, visit your site using "http://", it should automatically redirect to "https://".
Resolving the www vs Non-www Issue
Your site should be consistently accessible from either www.yourdomain.com or yourdomain.com, not both equally. In Wix, go to Settings > Domains and set your primary domain. Wix handles the redirect automatically, but ensure you have selected a consistent preference and that it matches the canonical URL you use in Google Search Console.
Common Mistake
If you have both www and non-www versions of your site accessible without a redirect, Google may treat them as two different sites and split your ranking authority. Always verify that one version redirects to the other.
Complete How-To Guide: Connecting and Securing Your Domain on Wix
This guide walks you through the full domain connection process on Wix, from purchasing a domain to verifying HTTPS is active and your canonical preferences are set correctly.
Follow these steps to connect and secure your domain on Wix
- 1Purchase a domain from a registrar like Namecheap, GoDaddy or Google Domains if you have not already, choosing a short memorable .com or country-specific TLD relevant to your business
- 2In your Wix Dashboard go to Settings > Domains and click Connect a Domain You Already Own
- 3Follow the Wix domain connection wizard which will ask you to update your DNS records at your registrar by adding a CNAME record pointing to your Wix site
- 4Log into your domain registrar and update the DNS settings exactly as Wix instructs, the CNAME record typically points to pointing.wixdns.net
- 5Wait up to 48 hours for DNS propagation then return to Wix Dashboard > Domains to verify the connection shows as Connected
- 6Wix automatically provisions a free SSL certificate for every connected domain so check for the padlock icon in your browser address bar when visiting your site
- 7If the padlock is not showing go to Wix Dashboard > Settings > Domains and check the SSL status, if it shows Pending wait another 24 hours
- 8Set your canonical domain preference (www vs non-www) in Wix Dashboard > Settings > Domains by clicking the three dots next to your domain and selecting Set as Primary
- 9The non-primary version (www or non-www) will automatically redirect to your chosen primary using a 301 redirect
- 10Test the redirect by typing both versions of your URL in a browser and confirming both resolve to the same version with a padlock icon
- 11Open Google Search Console and add both the www and non-www versions of your domain as properties then set your preferred domain
- 12Check that your sitemap URL matches your primary domain version by visiting yoursite.com/sitemap.xml
Final Checkpoint
Open your site using http://yourdomain.com, http://www.yourdomain.com, https://yourdomain.com, and https://www.yourdomain.com. All four should redirect to a single HTTPS version with a padlock icon. If any version shows an error or does not redirect, your domain configuration needs attention.
Essential Resources
Wix Domain Connection Guide
Official step-by-step guide for connecting a custom domain to your Wix site
DNS Checker
Verify DNS propagation status worldwide after domain or DNS changes
SSL Server Test
Verify your SSL/HTTPS certificate is properly configured
Redirect Checker
Test redirect chains and verify 301 redirects are working correctly
