Your sitemap and robots.txt are the two files that directly communicate with search engines about what to crawl and index. Wix manages both automatically, but knowing what they contain and how to influence them is essential for advanced SEO.
Your Wix XML Sitemap
Wix automatically generates a sitemap at yourdomain.com/sitemap.xml and updates it whenever you add, remove, or publish pages. The sitemap includes all public pages, blog posts, and product pages (if you have a Wix Store). It is automatically split into subsitemaps if you have a large number of pages.
How to check and customise your Wix sitemap
- 1Visit yourdomain.com/sitemap.xml in a browser to see your sitemap
- 2Check that all your important pages are listed and none that should be private are included
- 3To exclude a page from the sitemap, go to the page in the Wix editor, click Settings > SEO (Google), and toggle "Hide page from search results"
- 4Submit the sitemap URL in Google Search Console
- 5Check the Sitemaps report in GSC to see how many URLs were submitted and indexed
Your Wix robots.txt
Wix hosts your robots.txt at yourdomain.com/robots.txt. Unlike most SEO platforms, Wix does not allow you to directly edit this file. The default Wix robots.txt allows all bots to crawl all public pages, which is correct for most sites.
Important
Because you cannot edit robots.txt on Wix, you cannot block specific bots or directories. If you need fine-grained control over crawler access, use the noindex meta tag on individual pages rather than robots.txt directives.
Complete How-To Guide: Checking and Optimising Your Wix Sitemap and Robots.txt
This guide walks you through verifying your Wix sitemap is accurate, checking your robots.txt for issues, and making sure Google can find and index every important page on your site.
Follow these steps to check and optimise your Wix sitemap and robots.txt
- 1Open your Wix sitemap by navigating to yoursite.com/sitemap.xml in a browser and verify it loads without errors
- 2Check that all your important pages (homepage, service pages, location pages, blog posts) are listed in the sitemap, noting any that are missing
- 3If a page is missing from your sitemap check whether it has been accidentally set to Hide from search engines in the Wix editor SEO (Google) panel
- 4To exclude unwanted pages from the sitemap (like thank-you pages or test pages) go to the Wix editor, open the page, click SEO (Google) and toggle Hide from search engines to on
- 5Open your robots.txt file by navigating to yoursite.com/robots.txt in a browser and check that it does not block any important page paths
- 6Verify the robots.txt includes a Sitemap directive pointing to your sitemap URL (Wix adds this automatically but confirm it is present)
- 7Log into Google Search Console and go to Sitemaps, check the status of your submitted sitemap shows as Success
- 8If you have not submitted your sitemap yet enter yoursite.com/sitemap.xml in the Add a new sitemap field and click Submit
- 9Check the Coverage report in GSC for pages with Crawled but not indexed or Excluded by noindex status to identify pages being blocked unintentionally
- 10For Wix Blog sites check that tag pages and empty category pages are not bloating your sitemap with thin content, if they are set them to noindex
- 11After making any changes to page visibility settings wait 24 hours then re-check your sitemap to confirm the changes are reflected
- 12Use Google's URL Inspection tool to test individual pages that you want indexed, confirming they are allowed by robots.txt and included in sitemap
Final Checkpoint
Your sitemap should contain only the pages you want Google to index, robots.txt should not block any important content, and the GSC Coverage report should show zero unexpected excluded pages. If your sitemap shows more URLs than you expect, identify and noindex the unnecessary pages.
Essential Resources
Google Search Console
Monitor how Google crawls, indexes, and ranks your Wix site pages
XML Sitemap Validator
Validate your Wix sitemap for XML errors
Screaming Frog SEO Spider
Crawl up to 500 URLs free to find broken links, orphan pages, and technical SEO issues
Bing Webmaster Tools
Submit your sitemap and monitor your Wix site visibility in Bing search
