Wix SEO Wiz How to Use

The Wix SEO Wiz, now officially called the SEO Setup Checklist, is the built-in search engine optimisation tool that every Wix website owner should use before anything else. It creates a personalised, step-by-step SEO plan tailored to your business, your location, and your target keywords. This guide covers every feature of the Wix SEO Wiz in 2026, from initial setup and keyword selection to connecting Google Search Console, verifying your site, submitting your sitemap, using the SEO Assistant for on-page auditing, and monitoring your indexing status with the Site Inspection tool. Every instruction is sourced from official Wix support documentation and verified for accuracy.

What Is the Wix SEO Wiz?

The Wix SEO Wiz is a guided SEO setup tool built directly into the Wix platform. Wix has rebranded it as the SEO Setup Checklist, but many users still refer to it by its original name. It analyses your business information and generates a personalised checklist of SEO tasks you need to complete to help your website appear in Google search results.

According to Wix official documentation, the SEO Setup Checklist is "a step-by-step checklist designed to help you improve your site's search engine optimization (SEO) based on your business's information and your keywords. It also lets you connect and verify your site with Google so that your site appears in search engine results." The checklist is free to create, but connecting to Google Search Console requires a Wix Premium plan and a connected domain.

The SEO Wiz is not a magic button that instantly ranks your website. It is a structured starting point that ensures you complete the foundational SEO tasks that every website needs. Think of it as a pre-flight checklist: it does not fly the plane, but it makes sure nothing critical is missing before take-off. For ongoing SEO optimisation, you will need to go beyond the checklist with proper keyword research, content strategy, technical SEO, and link building.

How to Access the Wix SEO Wiz

The SEO Setup Checklist is located in the SEO & GEO section of your Wix dashboard. Here is how to find it:

1. Log in to your Wix account at **wix.com** and select your website
2. In the left-hand sidebar of your dashboard, click **SEO & GEO** (previously called Marketing & SEO)
3. Scroll down to the **Tools and settings** section
4. Click **SEO Setup Checklist**
5. If this is your first time, click **Get Started** to begin creating your personalised checklist

Step-by-Step: Creating Your SEO Checklist

Creating your personalised SEO Checklist takes approximately five minutes. The process involves entering your business details, selecting your service area, and choosing your target keywords. Here is the complete process based on Wix official documentation:

Step 1: Enter Your Business or Site Name

When you click Get Started, the first screen asks "What's Your Business or Site Name?" Enter the name of your business or website exactly as it appears on your site. According to Wix, you should keep this consistent with the name displayed on your website. This name is used to generate your personalised checklist and is referenced in certain SEO recommendations.

Step 2: Select Your Service Area

Next, select whether you serve customers from a physical location or online. This determines whether the checklist includes local SEO tasks such as setting up a Google Business Profile and adding local schema markup.

• **Physical location**: Choose this if you have a shop, office, or any premises where customers visit. You can add up to five physical addresses, and you can edit them later if you relocate or open new locations
• **Online**: Choose this if you operate entirely online with no physical premises. The checklist will focus on general SEO tasks rather than local SEO

Step 3: Add Your Target Keywords

This is the most important step in the SEO Wiz setup. You are asked to enter keyword phrases that describe your business and what it offers. According to the Wix Help Centre, your keywords should follow these guidelines:

• Keywords should be **2 to 4 words long** (e.g. "wedding photographer London" rather than just "photographer")
• You can initially add **up to 3 keyword phrases** during setup, and later increase this to **up to 5 keywords** from the SEO Setup Checklist settings
• Press **Enter** to separate each keyword phrase
• Click **See examples** to view good and bad keyword examples provided by Wix
• Click **Find high performing keywords** to access Wix's built-in keyword research tool for suggestions
• You can change your keywords at any time from the SEO & GEO dashboard

Choosing the right keywords is critical because the SEO Wiz uses them to generate your personalised checklist. If you choose keywords that are too broad or too competitive, the checklist will still be generated but your chances of ranking for those terms will be lower. For detailed guidance on choosing the right keywords for your Wix website, see the Complete Wix SEO Course or the keyword research services page.

Step 4: Review Your Personalised Checklist

After entering your keywords and clicking Next, Wix generates your personalised SEO Checklist in seconds. The checklist contains a series of tasks organised in a logical order. Each task has clear instructions and a completion checkbox. The typical checklist includes tasks for adding meta titles and descriptions to your homepage, connecting your site to Google Search Console, submitting your sitemap, verifying your site with Google, and optimising your page content for your chosen keywords.

How to Connect Your Wix Site to Google Search Console

One of the most important tasks in the SEO Setup Checklist is connecting your Wix site to Google Search Console (GSC). This allows Google to discover your site, index your pages, and report any issues. According to Wix, you must have a Premium plan and a connected domain to complete this step.

Prerequisites for Google Search Console Connection

• A **Wix Premium plan** (any paid plan works)
• A **custom domain** connected to your site, either purchased from Wix or transferred from another domain host
• Your site must be **published** (draft sites cannot be verified)

Connecting via the SEO Setup Checklist

The SEO Setup Checklist provides a guided, three-step process for connecting to Google Search Console. According to the official Wix Help Centre article on connecting your site to Google:

1. Open the **SEO Setup Checklist** from your SEO & GEO dashboard
2. Find the **Connect to Google** task and click on it
3. Click **Connect to Google** and sign in with the Google account you want to use for Search Console
4. Grant Wix permission to manage your Search Console property
5. Wix will automatically **verify your site** and **submit your sitemap** to Google
6. Once complete, the task will be marked as done in your checklist

This automated process replaces the manual steps of adding meta tags, verifying ownership, and submitting sitemaps that were previously required. Wix handles all of it in a single click once you authorise the connection.

Manual Verification Alternative

If you prefer to verify your site manually, or if the automatic connection is not working, you can add a Google Search Console verification meta tag directly in your Wix SEO settings. According to the Wix Help Centre:

1. Go to **Google Search Console** (search.google.com/search-console) in a new tab
2. Add your domain as a new property and select the **URL prefix** method
3. Copy the **HTML meta tag** provided by Google
4. In your Wix dashboard, go to **SEO & GEO** then **Tools and settings** then **Site Verification**
5. Click on **Google Search Console** to expand the section
6. Paste the meta tag and click **Save**
7. Return to Google Search Console and click **Verify**

Wix notes that "when you manually verify your site with Google, you don't need to connect your site in your SEO Setup Checklist. If the step is marked as not completed in your checklist, you can ignore it." For a complete walkthrough of Google Search Console setup for Wix, see the Google Search Console setup guide.

Understanding the SEO & GEO Dashboard

The SEO & GEO dashboard in Wix is the central hub for all your website's search optimisation settings. It goes far beyond the SEO Wiz checklist and contains tools that you will use on an ongoing basis. Here is an overview of what you will find in the dashboard:

• **SEO Setup Checklist**: Your personalised SEO plan (the SEO Wiz)
• **SEO Assistant**: A sitewide auditing tool that identifies SEO issues across your entire site, categorised by severity (critical, high, medium, low)
• **SEO Settings**: Page-type-level SEO settings for customising meta tags, URL patterns, and structured data defaults for each page type (homepage, blog posts, product pages, booking services, etc.)
• **Site Verification**: Where you add verification meta tags for Google Search Console, Bing Webmaster Tools, Pinterest, and Yandex
• **Robots.txt Editor**: Allows you to customise your robots.txt file to control which pages search engine crawlers can access
• **URL Redirect Manager**: Create and manage 301 redirects to preserve SEO equity when URLs change
• **Sitemap**: View and manage your automatically generated XML sitemap

How to Use the Wix SEO Assistant

The Wix SEO Assistant is a more advanced tool than the SEO Setup Checklist. While the checklist is a one-time setup process, the SEO Assistant provides ongoing, real-time auditing for both individual pages and your entire website. According to Wix, the SEO Assistant is available in two forms:

Sitewide SEO Assistant

The sitewide SEO Assistant panel appears at the top of your SEO & GEO dashboard. It scans your entire website and identifies potential issues that could impact your visibility in search results. Issues are categorised by severity (critical, high, medium, low) so you can prioritise the most impactful fixes first. This is the best place to start when you are unsure what to work on next for your SEO.

Page-Level SEO Assistant

The page-level SEO Assistant is accessible from the SEO Settings panel when editing specific page types including Wix Blog posts, Wix Stores product pages, and Wix Bookings service pages. It provides a list of optimisations specific to that page, clearly indicating whether you have implemented each recommendation. It also shows the page's current Google index status via the integrated Site Inspection tool.

Using the Wix Site Inspection Tool

The Site Inspection tool is integrated into the Wix dashboard and allows you to check whether individual pages on your site have been indexed by Google, directly from within Wix. This tool pulls data from Google Search Console, so your site must be connected to GSC for it to work.

You can access the Site Inspection tool from the page-level SEO Assistant or directly from the SEO & GEO dashboard. It shows the current indexing status, any crawl errors, and the last time Google crawled the page. If a page is not indexed, you can request indexing directly from the Wix dashboard without needing to open Google Search Console separately.

Customising Your Wix SEO Settings Beyond the SEO Wiz

The SEO Wiz gets you started, but Wix provides granular SEO settings for every page type on your site. According to the Wix Help Centre, you can customise SEO settings at two levels:

Edit by Page Type (Defaults)

In your SEO & GEO dashboard under SEO Settings, you can set default SEO patterns for each page type. For example, you can set a default meta title pattern for all blog posts such as "{postTitle} | {siteName}" which will automatically apply to every new blog post. This saves time and ensures consistency across your site. Available page types include your homepage, static pages, blog posts, product pages, booking services, events, and more.

Edit by Page (Individual Overrides)

For any individual page, you can override the default settings with custom meta titles, meta descriptions, SEO-friendly URLs, canonical URLs, Open Graph tags, structured data, and more. To access page-level SEO settings, open the page in the Wix Editor, find the Page Settings panel, and select the SEO tab. According to Wix, this is where you have the most control over how each page appears in search results.

Wix SEO Wiz vs Manual SEO: What the Checklist Does and Does Not Do

How to Update Your Keywords in the SEO Wiz

Your initial keyword choices are not permanent. Wix allows you to view, add, remove, and update your SEO Setup Checklist keywords at any time. According to the Wix Help Centre article on viewing and updating keywords:

1. Go to the **SEO Setup Checklist** in your site's dashboard
2. Click the **Edit details icon** next to **Keywords**
3. Add new keywords or delete existing keywords in the keywords field
4. Click **Save** to update your checklist

You can have up to five keywords in your checklist. Wix recommends reviewing your keywords periodically, especially if your business focus changes, you launch new products or services, or you notice that certain keywords are not driving traffic. For help choosing the right keywords, Wix provides a built-in keyword research tool and recommends reading their article on using keywords on your site's pages.

Adding Multiple Locations to Your SEO Checklist

If your business has multiple physical locations, the SEO Wiz supports adding up to five addresses. This is important for local SEO because each location can have its own Google Business Profile and local search presence. To add or edit locations, go to your SEO Setup Checklist, click the Edit details icon next to your business addresses, and add, remove, or update your addresses. Each address will generate location-specific SEO recommendations in your checklist.

What to Do After Completing the SEO Wiz

Completing the SEO Setup Checklist is the beginning, not the end, of your SEO journey. Once every task is marked as complete, your site has the foundational SEO in place. But ranking on Google requires ongoing work. Here is what you should focus on next:

1. **Optimise your content for SEO**: As Wix recommends, "optimize your content for SEO to help your site rank higher in search results." This means writing unique, high-quality content that includes your target keywords naturally
2. **Review the SEO Assistant regularly**: Check the sitewide and page-level SEO Assistant for new recommendations and issues
3. **Monitor Google Search Console**: Track which keywords bring traffic, identify indexing issues, and monitor your click-through rates
4. **Add schema markup**: Implement structured data for rich results. See the Wix schema markup guide for details
5. **Build internal links**: Connect related pages on your site to help search engines understand your site structure and distribute link equity
6. **Create a content strategy**: Publish regular blog posts, guides, and resources that target your keywords and attract backlinks
7. **Build quality backlinks**: Earn links from relevant, authoritative websites through outreach, guest posting, and creating linkable assets
8. **Audit your site periodically**: Use the free SEO analyser to check for issues that need attention

Wix SEO Wiz Requirements and Limitations

Before using the Wix SEO Wiz, it is important to understand what is required and where its limitations lie:

• **Free Wix plans**: You can create the SEO checklist on a free plan, but you cannot connect to Google Search Console without a Premium plan and custom domain
• **Domain requirement**: A custom domain (either purchased from Wix or transferred from another registrar) must be connected before Google verification works
• **Indexing timeline**: Wix states that "it can take some time for Google to index your site's pages and display them in search results." This can range from a few days to several weeks depending on your site's authority and content
• **Keyword limitations**: The checklist accepts up to 5 keywords, which is sufficient for initial setup but not for comprehensive keyword strategy across a large site
• **No competitor analysis**: The SEO Wiz does not analyse your competitors or tell you how difficult your target keywords are to rank for
• **No backlink tools**: The checklist does not include any link building features or backlink monitoring
• **Content quality is your responsibility**: The SEO Wiz helps with technical setup but cannot write or evaluate the quality of your content

Wix SEO Tools: The Complete Ecosystem

The SEO Wiz is just one part of Wix's growing suite of SEO tools. Understanding how all the tools work together will help you get the most from the platform. Here is how the main tools relate to each other:

For a comprehensive overview of every Wix SEO tool and how to use them, see the Wix SEO Tools complete guide. For hands-on training, the Complete Wix SEO Course covers 68 modules and 687 lessons spanning every aspect of Wix search optimisation.

Frequently Asked Questions About the Wix SEO Wiz