How to Use Header Tags, Title Tags, and Meta Descriptions in Wix:
A Complete Guide by Michael Andrews
Chapter 1: Understanding the Difference Between Title Tags, Meta Descriptions and Header Tags
The Three Key Structural Elements of SEO
When optimising your Wix website for search engines, it's crucial to understand the distinct roles played by title tags, meta descriptions, and header tags (H1-H6). Though they may seem similar, each serves a different purpose in your site's SEO strategy.
Title Tags
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What they are: HTML elements that define the title of your webpage
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Where they appear: Browser tabs, search engine results pages (SERPs), and social media shares
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HTML format: <title>Your Page Title</title>
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Purpose: To tell search engines and users what your page is about in a concise format
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Location in code: Within the <head> section of your HTML
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Character limit: Ideally 50-60 characters
Meta Descriptions
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What they are: HTML attributes that provide a summary of your webpage
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Where they appear: Beneath the title in search engine results
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HTML format: <meta name="description" content="Your description here">
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Purpose: To encourage clicks from search results by describing page content
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Location in code: Within the <head> section of your HTML
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Character limit: Ideally 140-160 characters
Header Tags (H1-H6)
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What they are: HTML elements that define headings and subheadings within your content
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Where they appear: On the actual webpage, visible to visitors
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HTML format: <h1>, <h2>, <h3>, etc.
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Purpose: To structure your content hierarchically for both users and search engines
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Location in code: Within the <body> section of your HTML
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Usage: Should follow a logical hierarchy (H1 → H2 → H3, etc.)
How They Work Together
These three elements work in concert to create a comprehensive SEO strategy:
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Your title tag grabs attention in search results
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Your meta description convinces users to click through
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Your header tags provide a positive user experience once they arrive on your page
Understanding the distinct role of each element will help you optimise your Wix website more effectively and avoid common SEO mistakes.
Chapter 2: How to Implement Header Tags (H1-H6) in Wix
What Are Header Tags?
Header tags (H1-H6) are HTML elements that define the structure of your webpage content. They create a hierarchical outline of your page, with H1 being the most crucial heading and H6 being the least important.
Why Header Tags Matter for SEO
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They help search engines understand your content's organisation
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They signal the importance of different sections
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They improve accessibility for screen readers
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They make content more scannable for readers
Step-by-Step Instructions for Adding Header Tags in Wix
1. Access Your Wix Editor
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Log in to your Wix account
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Select the site you want to edit
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Click "Edit Site" to open the editor
2. Add a Text Element
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Click the "+" icon in the left sidebar
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Select "Text" from the menu
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Choose a text element and add it to your page
3. Apply Header Tags
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Select the text you want to format as a heading
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Click on the text formatting options in the toolbar above your text
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Choose the appropriate header level (H1-H6) from the dropdown menu
4. Applying Header Tags to Existing Text
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Click on any existing text element on your page
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Select the text you want to format
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Use the text formatting toolbar to select the desired header tag
Header Tag Best Practices
H1 Tags
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Use only ONE H1 tag per page
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Make your H1 match your page's main topic
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Include your primary keyword
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Keep it under 60 characters
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Example: "Professional Web Design Services for Small Businesses"
H2 Tags
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Use H2s for the main sections of your content
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Include secondary keywords where natural
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Keep them descriptive but concise
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Example: "Our Web Design Process"
H3-H6 Tags
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Use H3s for subsections within H2 sections
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Use H4-H6 for further subdivisions as needed
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Maintain a logical hierarchy (don't skip levels)
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Example H3: "Initial Design Consultation"
Checking Your Header Structure
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Preview your site
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Right-click and select "View Page Source."
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Look for <h1>, <h2>, etc. tags in the HTML
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Ensure they follow a logical structure
Common Header Tag Mistakes to Avoid
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Using multiple H1 tags on a single page
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Skipping header levels (e.g., jumping from H2 to H4)
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Using headers solely for styling purposes
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Making headers too long
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Not including relevant keywords
Technical SEO Tip
After implementing header tags, use Google's Mobile-Friendly Test tool to ensure your structured content displays properly on mobile devices.
Properly implementing header tags in your Wix website'll improve your search engine rankings and user experience, leading to more traffic and better engagement.
Chapter 3: How to Optimise Title Tags and Meta Descriptions in Wix
Chapter 3: How to Optimise Title Tags and Meta Descriptions in Wix
What Are Title Tags and Meta Descriptions?
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Title Tag: The HTML element that defines the title of your webpage. It appears in browser tabs, search engine results, and when sharing on social media.
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Meta Description: A brief summary of your webpage's content that appears in search engine results beneath the title.
Why Title Tags and Meta Descriptions Matter for SEO
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They are crucial ranking factors for search engines
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They directly impact click-through rates from search results
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They help search engines understand your page's content
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They serve as your website's first impression to potential visitors
Step-by-Step Instructions for Setting Title Tags in Wix
1. Access Your Wix SEO Settings
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Log in to your Wix account
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Select the site you want to edit
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Click on "Settings" in the top menu
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Select "SEO (Google)" from the dropdown menu
2. Navigate to Page SEO Settings
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Click on "Site Pages" in the left sidebar
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Find the page you want to optimise
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Click "Edit SEO Settings"
3. Edit Your Title Tag
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Locate the "Page Title" or "Title Tag" field
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Write a compelling title that includes your primary keyword
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Keep it between 50-60 characters to avoid truncation
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Click "Update" or "Save" when finished
Step-by-Step Instructions for Writing Meta Descriptions in Wix
1. Access the Same SEO Settings Area
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Follow steps 1 and 2 from the Title Tag instructions
2. Edit Your Meta Description
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Find the "Description" field
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Write a concise, compelling summary of your page content
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Include your primary keyword naturally
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Keep it between 140-160 characters
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Use action words to encourage clicks
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Click "Update" or "Save" when finished
Title Tag Best Practices
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Place your primary keyword near the beginning
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Include your brand name (typically at the end)
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Make each title unique across your site
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Be descriptive but concise
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Example: "Professional Web Design Services in London | Your Brand"
Meta Description Best Practices
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Include your primary keyword naturally
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Feature a clear call-to-action (CTA)
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Highlight unique selling points
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Match the content on your page
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Avoid duplicate descriptions across pages
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Example: "Transform your online presence with our professional web design services in London. Book a free consultation today and elevate your brand."
Checking Your Title Tags and Meta Descriptions
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View your website in Google's search results
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Use Google Search Console to identify issues
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Check for truncation in search results preview tools
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Ensure no duplicate titles or descriptions exist
Common Mistakes to Avoid
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Writing generic titles and descriptions
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Keyword stuffing
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Exceeding character limits
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Using the same title/description across multiple pages
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Not including a call-to-action in descriptions
Advanced Tip: Customising Social Sharing Information
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In Wix SEO settings, click on the "Social Share" tab
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Customise how your page appears when shared on social platforms
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Upload a custom image for social sharing
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Write a specific title and description for social media
Implementing proper title tags and meta descriptions will improve your site's visibility in search results and increase the likelihood of users clicking through to your website.
