Therapy and counselling is a trust-sensitive, highly competitive local niche. This guide covers the specific Wix SEO strategies that help therapists rank above directories and attract the right clients through Google.
Key Takeaways
- Therapy directories (Psychology Today, Counselling Directory) are your main competitors — you can outrank them with the right strategy
- Modality-specific pages (CBT, EMDR, Integrative Counselling) target high-intent searches
- Trust signals — professional accreditation, client testimonials, personal bio — are critical conversion factors
- Handling content sensitivity: therapy content requires E-E-A-T and YMYL standards
- Online therapy searches have grown significantly — targeting both local and national online therapy keywords is important
Therapists face a unique SEO challenge: competing against therapy directories with enormous domain authority, building trust with searchers who are in a vulnerable position, and ensuring content is handled with appropriate sensitivity. With the right Wix SEO approach, private therapy practices regularly outrank these directories.
Keyword Strategy for Therapists
- [city] therapist / [city] counsellor — local primary keywords
- [city] CBT therapist / [city] EMDR therapist — modality-specific local terms
- online therapist UK — national online therapy keyword
- therapist for anxiety [city] — condition-specific local keyword
- BACP accredited counsellor [city] — qualification-specific term (high trust signal)
Creating Therapy Modality Service Pages on Wix
One service page per therapy modality you offer: CBT, EMDR, integrative counselling, psychodynamic therapy, person-centred therapy, etc. Each page targets a specific modality + location keyword combination and explains the therapy approach in accessible terms.
E-E-A-T for Therapy Websites on Wix
- Professional accreditation: BACP, UKCP, BPS, COSCA — display registration numbers prominently
- Professional bio with training history, therapeutic approach, and clinical experience
- Professional headshot — essential for trust in therapy
- Client testimonials (anonymised if needed to maintain confidentiality)
- Continuing Professional Development (CPD) details demonstrate ongoing expertise
Handling Online Therapy Content for SEO
Online therapy has grown significantly since 2020. Create dedicated pages targeting online therapy keywords — both local ("online therapist London") and national ("online CBT therapist UK") — with content explaining your online therapy approach, technology used, and booking process.
Frequently Asked Questions
Running a therapy practice on Wix and want more clients through Google? Get specialist therapy SEO from Michael Andrews.
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