Wix Pricing Plans app: SEO for subscription and membership pages

The Wix Pricing Plans app powers membership tiers, subscription packages and one-time purchase plans on thousands of Wix sites. However, most Wix users set up their pricing pages without considering the SEO implications. This lesson covers how to optimise your Wix Pricing Plans pages for search, implement the correct schema markup, and structure your pricing content to attract organic traffic from people actively searching for services like yours.

How Wix Pricing Plans Works for SEO

The Wix Pricing Plans app creates a dedicated page on your site displaying your plans in a comparison format. By default, Wix generates this as a dynamic page. While this works functionally, the default configuration often lacks SEO optimisation: generic titles, minimal descriptions, and no structured data. With the right configuration, your pricing page can rank for "[your service] pricing", "[your service] packages" and similar high-intent commercial queries.

Optimising Your Pricing Page for Search

Complete pricing page SEO optimisation

• Create a custom title tag that includes your service and "pricing" or "packages" (e.g., "SEO Packages & Pricing | Michael Andrews Wix SEO")
• Write a compelling meta description that mentions your starting price, number of plans, and key differentiator
• Add a unique H1 heading that differs from your title tag but targets similar keywords
• Include substantial text content above and below the pricing table explaining what each plan includes
• Add an FAQ section below pricing addressing common objections (refund policy, plan changes, what is included)
• Ensure each plan name is descriptive and includes relevant keywords, not just "Basic", "Pro", "Enterprise"
• Add internal links from your service pages to your pricing page and vice versa
• Include trust signals near pricing: testimonials, number of customers, guarantee badges

Schema Markup for Pricing Plans

Add Product or Service schema with Offer markup to your pricing page so Google can display pricing information directly in search results. This structured data tells Google the price, currency, availability and billing frequency of each plan. When implemented correctly, your search result may show pricing information, making your listing significantly more attractive than competitors without it.

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Professional SEO Package",
  "description": "Monthly Wix SEO management including keyword research, on-page optimisation, and monthly reporting",
  "offers": {
    "@type": "Offer",
    "price": "299",
    "priceCurrency": "GBP",
    "priceValidUntil": "2027-12-31",
    "availability": "https://schema.org/InStock",
    "url": "https://yoursite.com/pricing"
  }
}

Content Strategy Around Pricing Pages

• Create comparison blog posts ("What is included in our SEO packages") that link to your pricing page
• Build a dedicated FAQ page answering questions about your pricing, plans and billing
• Create case study pages showing ROI for each pricing tier
• Add a "Which plan is right for you?" guide page that funnels to pricing
• Include pricing information on individual service pages with links to the full pricing page

Subscription vs One-Time Purchase SEO Differences

For subscription plans, emphasise ongoing value in your content: monthly deliverables, regular reports, continuous improvements. For one-time purchases, emphasise immediate value: what the customer gets right now. Google's AI increasingly understands pricing models, and searchers often include modifiers like "monthly", "one-time", "subscription" or "pay-as-you-go" in their queries. Ensure your pricing page content naturally includes these terms where relevant.

How to Add Product Schema with Pricing to Your Wix Pricing Plans Page

How to implement structured data markup on your Wix Pricing Plans page so Google can display pricing in search results

• Log in to your Wix dashboard at manage.wix.com and click Edit Site to open the Wix Editor. Navigate to your Pricing Plans page.
• Click anywhere on the canvas to deselect all elements, then open page settings from the top toolbar and select the SEO tab.
• Scroll to the Advanced SEO section and click Add New Markup in the Structured Data Markup field.
• For each plan you offer, create a separate Product schema block. Begin with the @context set to https://schema.org and @type set to Product.
• Set the name property to your plan name written in full, for example "Professional Monthly SEO Package" rather than just "Pro".
• Write a description of 50 to 100 words that explains exactly what the plan includes: what services are delivered, how often, and what the client receives.
• Add the offers property as an Offer object. Set the price to the plan's monthly or one-time cost as a number without currency symbols. Set priceCurrency to the three-letter ISO code for your currency (GBP, USD, EUR).
• Set the availability to https://schema.org/InStock if the plan is currently available, or https://schema.org/SoldOut if at capacity.
• Add the url property pointing to your pricing page URL so Google links the offer directly to the page.
• Save the markup, validate it using Google's Rich Results Test, correct any errors, publish the page, and then submit the pricing page URL to Google Search Console via URL Inspection and click Request Indexing.