Voice search queries are longer, more conversational, and more question-based than typed queries. "What's the best SEO agency near me?" is a voice query; "seo agency london" is a typed query. Both need to be addressed, but they require different content strategies.
How Voice Search Results Are Chosen
For most voice searches, the result read aloud by Google Assistant, Siri, or Alexa is the featured snippet. This means featured snippet optimisation (covered in the previous lesson) is directly relevant to voice search. The most important additional factor is having a fast, mobile-optimised Wix site, voice searches happen predominantly on mobile devices.
Conversational Keyword Research for Voice
Voice queries use natural language patterns. Rather than targeting "wix seo cost", target "how much does wix seo cost" or "what does an seo expert charge for wix". Use AnswerThePublic to generate hundreds of question-format keyword variations from any seed topic.
Local Voice Search Optimisation
"Near me" searches are predominantly voice searches. "Best plumber near me", "dentist open near me", "local seo expert near me". These are answered almost entirely from Google Business Profile data. A fully optimised GBP listing is your most important voice search asset.
Optimising your Wix site for voice search
- 1Add a dedicated FAQ section to every key page answering common voice questions
- 2Implement FAQPage schema so Google can extract answers directly
- 3Write conversational, question-format headings (H2/H3)
- 4Ensure site loads in under 3 seconds on mobile, use PageSpeed Insights to verify
- 5Keep featured snippet answers under 30 words for concise voice responses
- 6Ensure GBP has accurate opening hours, phone number, and address for "near me" queries
Complete How-To Guide: Optimising Your Wix Site for Voice Search
This guide covers researching conversational keywords, structuring your content for voice answers, and optimising your Google Business Profile for "near me" voice queries.
How to optimise your Wix website for voice search queries
- 1Step 1: Go to AnswerThePublic.com and enter your main service keyword. Download the full list of question-format queries: who, what, where, when, why, and how questions. These represent how people ask voice assistants about your topic.
- 2Step 2: Filter the questions by relevance to your business. Group related questions together by topic. Identify which questions you can answer authoritatively based on your expertise.
- 3Step 3: For each priority question, check if it already triggers a featured snippet in Google. Voice assistants typically read the featured snippet as their answer. Questions without an existing snippet are easier to capture.
- 4Step 4: Add a dedicated FAQ section to each of your key service pages on your Wix site. Use the exact conversational question as an H3 heading and write a concise 25-30 word direct answer immediately below it.
- 5Step 5: Keep voice-optimised answers conversational and natural. Write as if you are speaking to someone. Use contractions, simple language, and direct sentence structures. Avoid jargon unless your audience expects it.
- 6Step 6: Implement FAQPage schema markup on every page that contains FAQ content. This signals to Google that your content is structured as questions and answers, increasing eligibility for voice answer extraction.
- 7Step 7: Ensure your Wix site loads in under 3 seconds on mobile. Run PageSpeed Insights and address any performance issues. Voice searches happen almost exclusively on mobile devices, so mobile speed directly impacts voice search eligibility.
- 8Step 8: Optimise your Google Business Profile for "near me" voice queries. Complete every field: business name, address, phone, hours, category, attributes, services, and description. Upload at least 10 photos including your storefront, interior, team, and products.
- 9Step 9: Add LocalBusiness schema to your Wix homepage with your full business details including geo coordinates. Voice assistants use this structured data to match "near me" queries with local businesses.
- 10Step 10: Encourage and respond to Google reviews. Voice assistants factor in star ratings and review count when selecting businesses for "near me" recommendations. Aim for at least 20 reviews with a 4.0+ average.
- 11Step 11: Create a "Questions" or "FAQ" page on your Wix site dedicated to answering the 20-30 most common voice queries in your niche. Link to this page from your navigation and from relevant service pages.
- 12Step 12: Monitor voice search performance through Google Search Console. Filter queries by question words (how, what, where, why). Track which question queries are driving impressions and clicks, and optimise the corresponding answers on your site.
Local Voice Priority
If you are a local business, prioritise Google Business Profile optimisation over on-page voice search content. Over 75% of voice searches with local intent are answered from GBP data, not from website content. A fully completed GBP profile is your single most effective voice search asset.
