URL structure and slug strategy for multilingual Wix sites

URL structure is one of the most important technical decisions in international SEO. Wix Multilingual uses a subfolder approach where each language version sits in its own path segment. This is the approach Google recommends for most international sites. However, within each language subfolder, you still control the slug of each individual page — and slug quality matters for international rankings.

How Wix Multilingual Assigns URLs

When you add a language to Wix Multilingual, each page receives an automatically generated translated URL using the language code as a subfolder. For example, a services page at yoursite.com/services becomes yoursite.com/fr/services for French. By default, Wix carries across the English slug. Your job is to replace these auto-generated slugs with native-language keywords that users and search engines in your target market actually recognise.

Editing Translated Slugs in Wix

How to update translated slugs

• Switch to the target language in the Wix Editor using the language selector at the top of the screen.
• Open the SEO panel for the page you want to update by clicking the page and selecting SEO settings.
• Locate the URL slug field — it will default to the English slug carried over automatically by Wix Multilingual.
• Research the correct native-language keyword phrase for this page using a tool like Google Keyword Planner set to the target country.
• Replace the auto-generated slug with your keyword-researched, native-language slug in kebab-case format.
• Use lowercase letters with hyphens only — avoid special characters, accents, or spaces that would produce encoded URLs.
• Publish the change and navigate to the updated URL in your browser to confirm it loads correctly.
• Submit the new translated URL to Google Search Console using the URL Inspection tool to request indexing.
• Update any existing internal links that pointed to the old auto-generated slug to ensure no broken links remain.

• Good French slug: /fr/referencement-naturel (using the French term for SEO)
• Poor French slug: /fr/seo (just carrying over the English term)
• Good German slug: /de/suchmaschinenoptimierung-wix (German full term)
• Poor German slug: /de/wix-seo (not how German users search)
• Always research the actual term used in the target language, not a translation

How to Audit Your Wix Multilingual URL Structure for SEO

Auditing your translated URLs ensures every language version uses native-language keywords in slugs rather than carried-over English terms that miss target-market search intent.

How to audit and optimise your Wix multilingual URL structure for SEO

• Open Screaming Frog or Ahrefs Site Audit and crawl your site, filtering results by each language subfolder prefix (/fr/, /de/, etc.).
• Export all page URLs for each language variant and review them in a spreadsheet — highlight any slugs that appear to be English words carried over without translation.
• For each English-slug URL in the target language, open Google Keyword Planner set to the target country and research the correct native-language keyword phrase for that page.
• Switch to the target language in the Wix Editor using the language selector, then open the SEO panel for each page requiring a slug update.
• Replace the English slug with the native-language keyword in kebab-case format: lowercase, hyphens only, no accents or special characters.
• After updating the slug, navigate to Wix Dashboard > Marketing & SEO > SEO Tools > URL Redirect Manager and create a redirect from the old English slug to the new native-language slug.
• Publish the changes and confirm the new URL loads correctly in your browser with no redirect errors.
• Submit the updated translated URLs to Google Search Console via the URL Inspection tool to request indexing of the new addresses.
• Update any internal links throughout the site that referenced the old English-slug translated URLs.
• Verify in Search Console that the redirects from old slugs are functioning correctly and that no 404 errors have emerged from the slug changes.
• Run a final Screaming Frog crawl of the target language subfolder to confirm all slugs are now in the target language with no remaining English-slug pages.