URL structure and slug strategy for multilingual Wix sites

URL structure is one of the most important technical decisions in international SEO. Wix Multilingual uses a subfolder approach where each language version sits in its own path segment. This is the approach Google recommends for most international sites. However, within each language subfolder, you still control the slug of each individual page — and slug quality matters for international rankings.

How Wix Multilingual Assigns URLs

When you add a language to Wix Multilingual, each page receives an automatically generated translated URL using the language code as a subfolder. For example, a services page at yoursite.com/services becomes yoursite.com/fr/services for French. By default, Wix carries across the English slug. Your job is to replace these auto-generated slugs with native-language keywords that users and search engines in your target market actually recognise.

Editing Translated Slugs in Wix

How to update translated slugs

• Switch to the target language in the Wix Editor language selector
• Open the SEO panel for the page you want to update
• Locate the URL slug field — it will default to the English slug
• Replace it with a keyword-researched, native-language slug
• Use lowercase letters with hyphens only, no special characters or accents in URLs
• Publish the change and verify the new URL in your browser

• Good French slug: /fr/referencement-naturel (using the French term for SEO)
• Poor French slug: /fr/seo (just carrying over the English term)
• Good German slug: /de/suchmaschinenoptimierung-wix (German full term)
• Poor German slug: /de/wix-seo (not how German users search)
• Always research the actual term used in the target language, not a translation