Social sharing optimisation for Wix blog posts and pages

Getting your content shared on social media amplifies your reach and indirectly strengthens your SEO. But most content is not designed to be shared. It lacks share buttons, shareable elements and social-first formatting. This lesson covers how to make your Wix content inherently shareable.

Adding Share Buttons to Wix

Wix has a built-in Social Share Bar element that you can add to any page. Place it at the top and bottom of blog posts, and at the bottom of service pages. Include the platforms your audience uses most. For B2B: LinkedIn, Twitter, email. For B2C: Facebook, Pinterest, WhatsApp. Do not include every possible platform as it creates visual clutter and decision fatigue.

Creating Shareable Content Elements

• Pull quotes: styled text blocks with a notable statement that readers want to share
• Statistics: "73% of Wix users never optimise their meta descriptions" is inherently shareable
• Infographics: visual summaries of complex information that perform well on Pinterest and LinkedIn
• Key takeaways: a numbered list of top insights at the end of blog posts
• Before/after results: visual proof of outcomes that demonstrate your expertise

Writing Social-First Headlines

Your blog post headline may be perfect for SEO but flat for social sharing. Consider creating a separate social headline (via OG tags) that uses curiosity, numbers or emotional triggers. "How to Optimise Wix Title Tags" is SEO-friendly. "We Changed One Line of Text and Got 40% More Clicks from Google" is social-friendly. Use both.

Image Strategy for Social Sharing

Every blog post and key page should have a custom social share image that is designed specifically for social previews. This is different from the hero image on the page. The social share image should include your blog post title as text overlay, your brand logo, and high-contrast colours that stand out in a social feed.

Complete How-To Guide

This step-by-step guide walks you through making your Wix blog posts and pages irresistibly shareable on social media, from adding share buttons to crafting content that people genuinely want to share.

How to optimise your Wix content for maximum social sharing

• Step 1: Open the Wix Editor and add the Social Share Bar element to your blog post template. Place it both at the top of the post (below the title) and at the bottom (after the conclusion). Select only the 3-4 platforms your audience uses most.
• Step 2: For each blog post, write two headlines: one SEO-optimised title for the page title tag, and one social-optimised headline for the og:title that uses curiosity, numbers or emotional triggers.
• Step 3: Create a custom 1200x630 pixel social share image for every blog post. Use your brand template in Canva with the post title as large overlay text, your logo, and a bold background colour.
• Step 4: Upload the custom social image in the blog post SEO settings under Social Share. Do not rely on the featured image, which may not be optimised for social preview dimensions.
• Step 5: Within each blog post, create at least one "pull quote" element: a styled text block containing a surprising statistic or bold statement that readers will want to share as a screenshot or quote.
• Step 6: Add a "Key Takeaways" section at the end of every blog post with 5-7 numbered insights. This format is highly shareable on LinkedIn and Twitter/X because it provides standalone value.
• Step 7: For data-heavy content, create a simple infographic or visual summary using Canva. Embed it in the blog post and also share it separately on Pinterest with a link back to the full article.
• Step 8: Write a custom social sharing prompt at the end of each post. Instead of generic "Share this post" text, use specific copy like "Know someone struggling with Wix SEO? Share this guide with them."
• Step 9: When publishing a new blog post, create platform-specific social posts: a short punchy tweet for Twitter/X, a longer thought-leadership post for LinkedIn, and a visual pin for Pinterest.
• Step 10: Add UTM parameters to every social share link so you can track which platforms and posts drive the most traffic. Format: ?utm_source=linkedin&utm_medium=social&utm_campaign=post-title.
• Step 11: For service pages, add a subtle share prompt near testimonials or case study results. People are more likely to share proof of results than marketing copy.
• Step 12: Test every new blog post by sharing its URL in a private WhatsApp message, Slack channel and Facebook message to yourself. Verify the preview looks compelling before promoting publicly.
• Step 13: Review your Wix Analytics and GA4 monthly to identify which blog posts get the most social referral traffic. Double down on creating similar content and re-sharing top performers.

How to Optimise Wix Blog Posts for Social Sharing

Making your Wix blog content easy and compelling to share on social media increases referral traffic and amplifies your content distribution. Follow these steps to maximise shareability.

How to optimise Wix blog posts for maximum social sharing impact

• Step 1: Log in to your Wix Dashboard and navigate to Blog > Posts. Click Edit on your most recent post to open the Wix Blog Editor.
• Step 2: Scroll to the post settings panel on the right side. Click SEO & Social. Upload a dedicated social sharing image at 1200 x 630 pixels that visually communicates the post topic. Do not rely on the hero image, which may have different dimensions.
• Step 3: Write a custom social share title for the post that differs from the SEO title. The social title should prioritise curiosity and emotion rather than keyword density. Keep it under 60 characters.
• Step 4: Write a custom social share description that completes the post's hook. This should answer "what will I learn from this?" in a compelling way. Keep it under 155 characters.
• Step 5: Within the blog post body, add a visually distinct pull quote element at the 30% mark. Pull quotes styled as large, shareable text increase the likelihood that readers share individual passages on social media.
• Step 6: Create a custom Pinterest-optimised image for each blog post using Canva or a similar tool. Use a 2:3 aspect ratio (1000 x 1500 pixels), include the post title as large text overlay, and use your brand colours.
• Step 7: Add social share buttons to your Wix blog posts. In the Wix Editor for your blog post template, add the Wix Social Share Bar widget. Enable buttons for Facebook, LinkedIn, X (Twitter), Pinterest, and WhatsApp.
• Step 8: Include a share call-to-action near the end of every blog post. Explicitly ask readers to share if they found the content valuable. Posts with explicit share prompts get significantly more shares than posts without.
• Step 9: Navigate to your Wix Dashboard > Blog > Blog Settings and ensure comments are enabled and your blog profile photo is set. Posts with active comment sections signal engagement to social platform algorithms.
• Step 10: After publishing each post, immediately share it yourself on your business social accounts with a personalised introduction rather than just the link. Your own share initiates the distribution cascade.
• Step 11: Track social referral traffic for each published post in Google Analytics 4. Navigate to Acquisition > Traffic Acquisition, filter by medium = social, and sort by sessions to identify your most socially shared content.
• Step 12: Re-share top-performing blog posts every 3-6 months with a fresh angle or updated data. Evergreen content can be shared multiple times without audience fatigue if the framing is updated each time.