Pinterest Business: account setup and visual search SEO

Module 30: Social Media Setup for Wix SEO | Lesson 362 of 687 | 52 min read

Pinterest is a visual search engine with over 450 million monthly active users, and it drives more referral traffic to websites than any other social platform except Facebook. Unlike traditional social media where content dies within hours, Pins have an average lifespan of 3-4 months, meaning every Pin you create continues driving traffic to your Wix site long after publishing. Pinterest users have exceptionally high purchase intent: 85% of weekly Pinners have bought something based on Pins they saw. This lesson covers the complete setup of your Pinterest Business account and the visual SEO strategies that drive long-term traffic to your Wix site.

Pinterest SEO Impact: The Data

Infographic: Pinterest Statistics for Website Traffic (2026)

Platform Reach: 463 million monthly active users. 5 billion searches per month on Pinterest. 85% of weekly Pinners have purchased based on Pins. 80% of users discover new brands or products on Pinterest. Pinterest is the #3 largest social platform in the US by usage time.

Traffic Generation: Pinterest drives 33% more referral traffic per user than Facebook. Average Pin lifespan: 3-4 months (vs 24 hours for Instagram, 18 minutes for X). Pins with links get 2x more engagement than those without. 97% of top Pinterest searches are unbranded (discovery opportunity). Pinterest referral traffic has a 3.6% average conversion rate (higher than any other social platform).

Content Performance: Infographic Pins get 3x more repins than any other content type. Video Pins have 6x higher engagement than static Pins. Idea Pins (multi-page Stories) increase profile visits by 35%. Products tagged in Pins see 40% higher conversion rates. Pinterest Shopping has grown 200% year-over-year.

SEO Integration: Pinterest Pins are indexed by Google for image search. Rich Pins pull metadata directly from your Wix site (title, description, pricing). Board descriptions are indexed and can rank for long-tail keywords. Claimed websites get attribution and analytics for all Pins from their domain. Pinterest is Google's 4th most-referenced source for image search results.

Complete How-To: Setting Up Your Pinterest Business Account

Part 1: Account Creation and Verification

Go to pinterest.com/business/create to create a new Business account. If you already have a personal account, convert it at pinterest.com/business/convert. Business accounts provide analytics, advertising tools, Rich Pins and the ability to claim your website.
Enter your exact business name, website URL (https://www.yourdomain.com) and select your business type (Online Retail, Local Retail, Services, Professional, Blog, Other).
Select your primary topic focus. Choose up to 5 topics that match your business: Home, Business, Technology, etc. This helps Pinterest recommend your content to relevant audiences.
Upload your profile photo (logo) at a minimum of 165x165px (recommended 600x600px). Displays as a circle.
Write your profile description (160 characters). Include your primary keyword, what you offer, and your location. Example: "Wix SEO Expert | Helping small businesses rank on Google | SEO tips, tutorials & case studies | Durham, UK".

Part 2: Claiming Your Wix Website

Navigate to Settings > Claimed Accounts > Websites. Click "Claim".
Pinterest offers three verification methods: (1) Add an HTML meta tag to your Wix site header, (2) Upload an HTML file to your domain root, (3) Add a DNS TXT record. The HTML meta tag method is the easiest for Wix.
For the HTML meta tag method: copy the meta tag Pinterest provides. In your Wix Editor, go to Settings > Custom Code > Head section. Paste the meta tag and publish your site.
Return to Pinterest and click "Submit" to verify. Pinterest will check your Wix site for the meta tag. Verification usually completes within minutes.
Once verified, you will see a globe icon next to your website URL on your profile, and you will receive analytics for ALL Pins that link to your domain (including Pins other users create from your site).
Claiming your website enables Rich Pins, which automatically pull your page titles, descriptions and other metadata from your Wix pages when someone Pins your content.

Part 3: Board Creation and Organisation

Create 10-15 keyword-optimised boards that match your service categories and content themes. Board names should be search terms, not creative names. Good: "Small Business SEO Tips", "Wix Website Design Inspiration", "Local SEO Strategies". Bad: "Getting Found Online", "Web Stuff", "Our Favourites".
Write keyword-rich board descriptions (up to 500 characters per board). Include 3-5 keyword variations naturally. Example: "SEO tips and strategies for small businesses. Learn search engine optimisation techniques, keyword research methods, on-page SEO best practices, and link building strategies to grow your website traffic."
Set a board cover image for each board. Choose the most visually appealing Pin in each board as the cover, or create custom cover images with your brand colours.
Organise boards in order of importance. Your most relevant, active boards should appear first on your profile. Drag and drop to reorder.
Create 1-2 "Group Boards" where you invite complementary businesses or industry contacts to contribute Pins. Group boards expand your reach by exposing your content to other contributors' audiences.
Create a "Best of [Your Business]" board featuring your top Pins that link to your most important Wix pages.

Infographic: Pinterest Pin Optimisation Framework

Every Pin you create is a potential traffic-driving asset that can work for months. Optimise each element for maximum discoverability and click-through.

Image Specifications: Aspect ratio: 2:3 (vertical) is mandatory for best performance. Standard Pin: 1000x1500px. Infographic Pin: 1000x2100px (taller for more content). Image quality: High-resolution, bright colours, clear subject. Text overlay: Use large, readable text (50% of Pinterest users browse on mobile). Brand consistency: Use your brand colours and fonts on every Pin. Include your logo or URL as a small watermark.

Pin Title: 100 characters maximum. Include your target keyword naturally in the first 40 characters (visible in search results). Be specific and descriptive. Good: "15 Wix SEO Settings You Must Change Today". Bad: "SEO Tips".

Pin Description: 500 characters maximum (aim for 200-300). Include 2-3 keyword variations naturally. Add a clear call-to-action: "Click through to read the full guide" or "Visit our website for the complete tutorial". Do NOT use hashtags in descriptions (Pinterest stopped using them for search in 2023). Write in complete sentences, not keyword lists.

Link Destination: Every Pin MUST link to a specific, relevant page on your Wix site. Link to the exact blog post, service page or product page related to the Pin content. NEVER link all Pins to your homepage. Matching the Pin content to the landing page reduces bounce rate and increases conversions.

Alt Text: Add descriptive alt text to every Pin. Include your target keyword naturally. Example: "Infographic showing 15 essential Wix SEO settings with step-by-step instructions for each setting". Alt text improves accessibility and Pinterest search indexing.

Complete How-To: Creating Infographic Pins That Drive Maximum Traffic

Infographic Pins are the highest-performing content type on Pinterest, generating 3x more repins and 2.5x more click-throughs than standard image Pins. Here is the exact process for creating infographic Pins that drive traffic to your Wix site.

Creating a traffic-driving infographic Pin

Choose a Wix blog post or service page to promote. The best candidates are list-based posts ("10 Tips for..."), how-to guides, or data-driven content that can be summarised visually.
Open Canva and select "Pinterest Pin" template (1000x1500px) or create a custom size of 1000x2100px for a taller infographic.
Design the header: large, bold title text that matches or adapts your blog post headline. Use your brand colours. Make the text readable at mobile size.
Break your content into 5-10 visual sections. For each section, create a small icon or illustration with 1-2 lines of text summarising the key point. Use numbered sections for listicles.
Add your logo or website URL as a small watermark at the bottom of the Pin. This ensures attribution even if the Pin is saved without context.
Use your brand colour palette consistently. Pins with 2-3 dominant colours perform better than multicoloured designs.
Export at 1000x1500px or 1000x2100px in PNG format for maximum quality.
Upload to Pinterest. Add a keyword-rich title, 200-300 character description with your target keyword, and link to the corresponding Wix blog post or page.
Pin to your most relevant board first (this signals the topic to Pinterest's algorithm), then add to 2-3 additional relevant boards over the following days.
Create 3-5 different Pin designs for the same blog post. Each variation reaches different audiences and multiplies your content's lifespan. Vary the colours, text, layout and images while promoting the same Wix URL.

Rich Pins and Your Wix Site

Rich Pins automatically pull updated metadata from your Wix pages, displaying extra information like article titles, descriptions, author names, pricing, and product availability directly on the Pin. Once you claim and verify your Wix site, Rich Pins are enabled automatically for all future Pins from your domain.

Article Rich Pins: Automatically display the article title, author and description from your Wix blog posts. Requires OG tags to be set correctly on your Wix pages.
Product Rich Pins: Display real-time pricing, availability and product descriptions from your Wix Stores. Requires proper product schema on your Wix product pages.
Recipe Rich Pins: Display cooking time, ingredients and serving size. Requires Recipe schema markup on your Wix recipe pages.

Pinterest Traffic Hack: Create 5 different infographic Pin designs for every Wix blog post you publish. Each Pin variation reaches different audiences and extends your content's lifespan on Pinterest. Since Pins last 3-4 months, 5 Pins x 3 months = 15 months of continuous traffic from a single blog post. Schedule Pin releases over 2-3 weeks using Tailwind for maximum distribution.

This lesson on Pinterest Business: account setup and visual search SEO is part of Module 30: Social Media Setup for Wix SEO in The Most Comprehensive Complete Wix SEO Course in the World (2026 Edition). Created by Michael Andrews, the UK's No.1 Wix SEO Expert with 14 years of hands-on experience, 750+ completed Wix SEO projects and 425+ verified five-star reviews.