On-page SEO terminology: words and phrases that define content optimisation on Wix

On-page SEO is the discipline of optimising the elements within your direct control on each Wix page. Mastering the terminology means you can diagnose weaknesses, communicate optimisation needs clearly, and implement changes with precision. This lesson covers every major on-page SEO term with Wix-specific application notes.

Title Tag (Meta Title)

The HTML title tag specifies the title of a web page, displayed as the clickable headline in Google search results and as the browser tab label. It is one of the most important on-page SEO elements. In Wix, set the title tag in the SEO settings panel of each page. Aim for 50-60 characters, place the primary keyword naturally near the beginning, and include your brand name at the end. Avoid keyword stuffing, vague titles, and duplicate title tags across pages.

Meta Description

An HTML attribute providing a brief summary of a page's content, typically 150-160 characters, displayed as the descriptive text below the title in search results. Meta descriptions are not a direct ranking factor but significantly influence click-through rate. Write compelling, keyword-informed meta descriptions for every Wix page. Google frequently rewrites them, but well-crafted descriptions improve CTR even when Google uses your version.

Heading Tags (H1-H6)

HTML elements (H1 through H6) defining the hierarchical heading structure of a webpage. The H1 tag represents the main topic and should contain the primary keyword; use only one H1 per page. H2 tags denote major sections, H3 tags are subsections, and so on. In the Wix editor, text formatting as Heading 1, Heading 2, etc. maps to H1, H2 tags respectively. Maintain logical hierarchy throughout every Wix page for both SEO and accessibility.

Alt Text

Descriptive text added to an image's alt attribute, serving accessibility for visually impaired users and providing context to search engine crawlers. In Wix, add alt text to every image via the image settings panel. Effective alt text is concise, descriptive, and naturally incorporates relevant keywords without stuffing. Well-optimised alt text helps images rank in Google Image Search and contributes to overall page relevance.

Anchor Text

The visible, clickable text of a hyperlink that provides context about the linked page's topic to both users and search engines. Anchor text is a powerful ranking signal. When creating internal links on your Wix site, use descriptive, keyword-informed anchor text that accurately describes the destination page. Avoid generic anchors like "click here" or "read more" as they provide no topical context.

Featured Snippet

A selected search result that Google displays at the top of the SERP (position zero) in a special box, extracted from a web page to directly answer the user's query. Featured snippets appear as paragraphs, lists, tables, or videos. To win featured snippets on Wix, structure content to directly answer questions using clear formatting, implement FAQ schema, and provide concise definitions that Google can easily extract.

Click-Through Rate (CTR)

The percentage of users who click on your search result after seeing it in the SERP, calculated as clicks divided by impressions. A higher CTR for a given ranking position signals to Google that users find your result relevant and satisfying. Monitor CTR by page and query in Google Search Console's Performance report. Improve low CTR pages by rewriting title tags and meta descriptions to be more compelling.

Keyword Density

The percentage of times a target keyword appears in content relative to total word count. While keyword density was significant in early search engines, modern algorithms have evolved beyond simple keyword counting. Excessive repetition (keyword stuffing) is now actively penalised. Write naturally and comprehensively about your topic on Wix pages, using the primary keyword and semantic variations naturally throughout the content.

LSI (Latent Semantic Indexing) Keywords

Semantically related keywords and phrases that contextualise the main topic of a piece of content. While technically a misnomer (LSI is an older technique not directly used by Google), the concept remains valid: including topically related terms helps search engines understand the full context of your Wix page content. Write comprehensively about topics, naturally incorporating related vocabulary and synonyms.

Internal Link

A hyperlink connecting one page on your Wix site to another page on the same domain. Internal links serve multiple SEO functions: distributing link equity from high-authority pages to important target pages, helping Google discover new content, establishing topical relationships between pages, and communicating which pages are most important based on how frequently they are linked. Strategic internal linking is one of the highest-impact technical tasks you can perform on any Wix site.

Landing Page

A web page specifically designed to receive and convert traffic from a particular source, campaign, or keyword cluster. On Wix, landing pages should satisfy both ranking requirements (relevant content, strong on-page optimisation, E-E-A-T signals) and conversion requirements (clear value proposition, compelling CTAs, social proof, fast load time). Alignment between the keyword's search intent and the landing page content is paramount.

Bounce Rate and Engagement Rate

Bounce rate (the percentage of single-page sessions) has been replaced by engagement rate in Google Analytics 4 as the primary session quality metric. Engagement rate measures sessions lasting over 10 seconds, having a conversion event, or viewing two or more pages. Improving engagement on your Wix pages involves creating comprehensive content that fully satisfies search intent, improving page load speed, and using clear formatting and multimedia.

URL Structure

The format and composition of a page's web address. SEO-friendly URLs are short, human-readable, include the primary keyword, use hyphens (not underscores) to separate words, and avoid unnecessary parameters. In Wix, set the page URL in the SEO settings panel. Avoid changing URLs on established pages unless you set up proper 301 redirects, as URL changes without redirects destroy accumulated link equity.

Dwell Time

The amount of time a user spends on a page after clicking through from a search result before returning to the SERP. Pages with high dwell times suggest users found the content genuinely useful. Improve dwell time on Wix by creating comprehensive, well-structured content that fully satisfies search intent, incorporating multimedia, using clear formatting, and ensuring fast page load times.