Managing noindex on Wix members pages without losing authority

Noindexing members-only pages protects your premium content from appearing in search results. But it also means those pages cannot directly contribute to your organic rankings. However, noindexed pages on Wix still participate in your site's internal link architecture — and if linked from indexed pages, they can still pass authority signals indirectly through the link graph.

How Noindexed Pages Affect Internal Link Authority

A noindex tag tells Google not to include a page in search results, but it does not prevent Google from crawling that page or following the links on it. This means that links from noindexed pages to other indexed pages do contribute to PageRank flow, but more importantly, links from indexed pages to noindexed pages are where the SEO architecture consideration matters most.

Structuring Internal Links for a Membership Site

• Link from indexed public pages to signup and premium overview pages — these links serve both SEO and conversion
• Do not link from premium members pages to your public service pages (this is fine and carries some authority)
• Ensure your public pages link to each other strongly — members content should not be the only path to reach key pages
• Create a clear public site section that is fully interlinked independent of the members area
• Use your free blog content as the primary internal linking hub for your public site

Using Robots.txt vs Noindex for Members Content

• Noindex robots meta tag: the correct choice for members-only pages — Google crawls but does not index
• Robots.txt disallow: not recommended for members pages — prevents crawling but Google may still index the URL without content
• Login page redirect: when Googlebot is redirected to login, the members page URL may still be indexed without content
• Wix handles members page noindex automatically through the Members Area settings