Google Analytics 4 replaced Universal Analytics in July 2023. Many Wix users either have not migrated yet or have set it up incorrectly, meaning they are making SEO decisions on incomplete or misleading data. This lesson fixes that.
Creating Your GA4 Property
Set up GA4 for your Wix site
- 1Go to analytics.google.com and sign in
- 2Click "Admin" (cog icon bottom left) and then "+ Create Property"
- 3Enter your property name, select your timezone and currency, and click Next
- 4Select your industry category and business size
- 5Choose "Get baseline reports" and click Create
- 6Select "Web" as your data stream, enter your Wix site URL and stream name
- 7Copy your Measurement ID (format: G-XXXXXXXXXX)
Connecting GA4 to Your Wix Site
Add GA4 to Wix via Marketing Integrations
- 1In your Wix dashboard, go to Marketing & SEO > Marketing Integrations
- 2Find "Google Analytics" and click Connect
- 3Enter your GA4 Measurement ID (G-XXXXXXXXXX)
- 4Click Connect, GA4 will now receive data from your Wix site
- 5Verify by checking the GA4 Realtime report while browsing your own site
The 5 GA4 Reports Every Wix SEO Must Use
- Reports > Acquisition > Traffic Acquisition, see organic search as a channel
- Reports > Engagement > Landing Pages, which pages get organic traffic and engage visitors
- Reports > Engagement > Pages and Screens, most viewed pages overall
- Explore > Path Exploration, how organic visitors move through your Wix site
- Reports > Monetisation (if eCommerce), revenue attributed to organic search
Complete How-To Guide: Installing and Configuring GA4 on Your Wix Site
This guide walks through the complete GA4 setup process for Wix, from creating your property to linking it with Search Console and verifying data is flowing correctly.
Follow these steps to install and configure GA4 on your Wix site
- 1Go to analytics.google.com and click Admin (gear icon at bottom left) then Create Property
- 2Name your property after your website, select your country, timezone and currency then click Next
- 3Select your business industry category and size then click Create
- 4On the data stream setup page select Web and enter your Wix website URL and a stream name then click Create Stream
- 5Copy your GA4 Measurement ID which starts with G- (for example G-XXXXXXXXXX)
- 6In your Wix Dashboard go to Marketing & SEO > Marketing Integrations > Google Analytics and click Connect
- 7Paste your GA4 Measurement ID and ensure the enhanced measurement toggle is turned on
- 8Publish your Wix site then go to GA4 and click Reports > Realtime to verify data is coming through by opening your site in another browser tab
- 9Back in GA4 Admin click Data Streams then your web stream then Enhanced Measurement and verify Page views, Scrolls, Outbound clicks, Site search and File downloads are all toggled on
- 10Link GA4 with Google Search Console by going to GA4 Admin > Product Links > Search Console Links > click Link and follow the wizard to connect
- 11After linking go to GA4 Reports > Acquisition > Organic Search to see combined GSC and GA4 data
- 12Create your first custom report by going to Explore > Blank and adding dimensions like Landing Page and Source/Medium with metrics like Sessions, Engaged Sessions and Conversions
- 13Set up a conversion event for your most important action (contact form submission or phone call) by going to Admin > Events then marking the relevant event as a conversion
Final Checkpoint
Verify GA4 Realtime report shows your own visit when you browse the site, the Search Console link is active under Product Links, and enhanced measurement is collecting scroll and outbound click events. If Realtime shows zero users, clear your cache and check that the Measurement ID was pasted correctly in Wix.
