Generative Engine Optimisation (GEO) is the emerging discipline of optimising content to be cited and referenced by AI powered search engines: Google AI Overviews, Perplexity, ChatGPT Search, Bing Copilot. As AI systems become primary interfaces for information discovery, GEO becomes as important as traditional SEO.
How GEO Differs from Traditional SEO
- Traditional SEO: rank in a list of 10 blue links. GEO: be cited as a source within an AI generated answer.
- Traditional SEO: keyword density and backlink volume matter most. GEO: factual accuracy, comprehensiveness, and entity associations matter most.
- Traditional SEO: measured in rankings and click-through rates. GEO: measured in citation frequency and brand mention in AI responses.
- Traditional SEO: content can be long-form and exploratory. GEO: direct, factual, well-structured content performs best.
Content Signals AI Engines Prefer to Cite
- Factual accuracy, AI systems prioritise sources with verifiable, accurate claims
- Direct answers, content that begins with a clear, direct answer to the query
- Structured data, JSON-LD schema helps AI systems understand content context
- Named entities, clearly associated author names, organisation names, and location names
- Citations and sources within your own content, AI systems trust content that references primary sources
- Consistent brand mentions across the web, citations, reviews, and social proof
Implementing GEO on your Wix site
- 1Apply the BLUF principle to every page: Bottom Line Up Front, answer the question in the first paragraph
- 2Structure all factual claims with clear attribution or evidence
- 3Add comprehensive schema markup connecting content to entities (Person, Organization, Topic)
- 4Build a strong author page with verified credentials and third-party mentions
- 5Create original data and research that AI systems will cite, surveys, studies, proprietary findings
- 6Monitor your brand's appearance in AI answers using tools like BrightEdge or manually querying ChatGPT and Perplexity for your key topics
Complete How-To Guide: Implementing Generative Engine Optimisation on Wix
This guide covers the practical steps to make your Wix site visible and citable across all AI-powered search engines, from content restructuring to schema implementation to ongoing monitoring.
How to implement GEO on your Wix website step by step
- 1Step 1: Audit your current AI search visibility. Search 10 of your key topics in ChatGPT, Perplexity and Google AI Overviews. Record whether your brand or content is cited in any responses. This establishes your baseline.
- 2Step 2: Apply BLUF formatting to your top 10 pages. Rewrite the opening paragraph of each page to provide a direct, factual answer to the primary question the page addresses. Remove introductory padding.
- 3Step 3: Add factual density to your content. Replace vague statements with specific claims backed by data. Instead of "we help businesses grow online", write "we have improved organic traffic by an average of 180% for 150+ Wix clients since 2019".
- 4Step 4: Implement comprehensive schema markup. Add Organization schema to your homepage, Person schema to your About page, and Article schema to every blog post. Include sameAs links, knowsAbout properties, and dateModified timestamps.
- 5Step 5: Submit your Wix sitemap to Bing Webmaster Tools at bing.com/webmasters. ChatGPT Search uses the Bing index, so indexation in Bing is essential for ChatGPT visibility.
- 6Step 6: Check your robots.txt at yourdomain.com/robots.txt. Ensure you are not blocking GPTBot, PerplexityBot, ClaudeBot or Google-Extended. Remove any Disallow rules for these crawlers.
- 7Step 7: Create or update your llms.txt file with a structured summary of your site, your expertise, and links to your most authoritative content pages.
- 8Step 8: Build or strengthen topic clusters. For your primary expertise area, create a pillar page and at least 8-10 supporting cluster pages. Interlink them thoroughly. This demonstrates topical authority that AI engines reward.
- 9Step 9: Add original data to your content. Run a client survey, analyse your own results data, or compile unique industry benchmarks. Publish the findings with specific numbers. Original data is among the most citable content types.
- 10Step 10: Include citations and sources within your own content. Link to and reference primary research, industry reports and authoritative publications. AI engines trust content that demonstrates research rigour.
- 11Step 11: Build cross-platform entity signals. Ensure your brand appears consistently on Google Business Profile, LinkedIn, Crunchbase, relevant directories and industry publications. Each verified listing strengthens your entity recognition.
- 12Step 12: Set up weekly GEO monitoring. Every Monday, query your top 10 topics in ChatGPT and Perplexity. Record whether you are cited, what content is referenced, and track trends monthly.
Priority Order
If you can only do three things, do these: apply BLUF formatting to your top pages, add comprehensive schema markup, and submit your sitemap to Bing. These three actions cover the highest-impact GEO signals across all AI platforms.
Essential Resources
Google Search Console
Monitor how Google crawls, indexes, and ranks your Wix site pages
Ahrefs
Industry-leading SEO tool for keyword research, backlink analysis, and competitor research
ChatGPT
AI assistant for generating schema markup, meta descriptions, and content outlines
Claude
AI assistant for generating structured data, content analysis, and SEO task automation
