The CompleteWix SEO Course

How Google crawls, indexes and ranks websites

Understand the full journey from Googlebot discovering your Wix site to it appearing in search results. We cover crawling budgets, the indexing pipeline, and the ranking signals that matter most in 2026.

E-E-A-T explained: Experience, Expertise, Authority, Trust

Google's Quality Rater Guidelines place E-E-A-T at the heart of how human evaluators assess websites. In this lesson you will learn what each component means, how Google signals your site demonstrates it, and exactly how to build it on a Wix website.

Core Web Vitals: LCP, FID, CLS and INP in plain English

Core Web Vitals are Google's user experience ranking signals. This lesson explains what each metric measures, how Wix performs by default, and what you can do to improve your scores without a developer.

The Wix advantage, and disadvantages, for SEO

Wix is a serious SEO platform in 2026, but it has genuine strengths and real limitations. This lesson gives you an honest, experienced overview so you know exactly what you are working with.

Setting realistic SEO timelines and expectations

One of the most valuable things you can do is set accurate expectations, for yourself and for clients. This lesson covers how long SEO typically takes, what factors affect the timeline, and how to identify early wins.

5 quick wins to fix today for better rankings

Five high-impact, low-effort changes you can make to your Wix site today that will have a measurable effect on your rankings. These are the first things Michael does on every new Wix SEO project.

Domain setup, HTTPS and SSL configuration on Wix

A properly configured domain is the foundation of every SEO strategy. In this lesson we walk through domain connection, forcing HTTPS, resolving www vs non-www, and checking your SSL certificate is active.

Google Search Console: complete Wix connection walkthrough

Google Search Console is your most important free SEO tool. This full walkthrough covers connecting GSC to your Wix site, verifying ownership, submitting your sitemap, and the reports you need to check every week.

Google Analytics 4: setting it up correctly on Wix

GA4 looks different to Universal Analytics, and many Wix users have it set up incorrectly. This lesson covers the full setup process, key reports for SEO decisions, and how to link GA4 with Search Console.

Wix SEO Wiz and the built-in SEO dashboard

Wix's built-in SEO tools have improved dramatically. This lesson shows you how to use the SEO Dashboard, interpret the recommendations, and distinguish between genuinely useful suggestions and noise.

XML sitemaps and robots.txt on Wix, what you need to know

Wix auto-generates your sitemap and robots.txt, but they are not always optimal. This lesson covers what Wix includes by default, how to customise them, and common mistakes that block important pages from Google.

The Wix app ecosystem: what to install for SEO

The Wix App Market has hundreds of options, most of which add bloat without adding SEO value. This lesson covers the exact apps Michael installs on every Wix SEO project, and the ones to avoid.

Understanding search intent: informational, commercial, transactional

Before you write a single word of content, you need to understand why people search. This lesson covers the four types of search intent, how to identify them, and how to match your Wix pages to the right intent.

Free keyword tools: Google Keyword Planner, Ubersuggest, AnswerThePublic

You do not need to spend money on keyword research tools. This lesson shows you how to use three of the best free tools to build a complete keyword list for any Wix website.

Ahrefs and SEMrush for Wix users, the essential features

Ahrefs and SEMrush are the industry-standard keyword research tools. This lesson shows you the specific features that matter for Wix SEO, how to get maximum value, and how to use free trials intelligently.

Long-tail keyword strategy for faster, easier rankings

Long-tail keywords are where most Wix websites should start. Lower competition, higher intent, faster to rank, this lesson shows you how to find and exploit them systematically.

Keyword mapping: assigning the right keywords to every page

Keyword mapping is the process of assigning a primary keyword (and supporting keywords) to every page on your Wix site. This lesson shows you how to create a keyword map that prevents keyword cannibalisation and guides your entire content strategy.

Competitor keyword gap analysis, steal what is already working

Your competitors have already done the research. This lesson shows you how to identify every keyword they rank for that you do not, and how to build a content plan to close the gap.

Writing title tags that rank AND drive click-throughs

Your title tag is the single most important on-page SEO element. This lesson shows you the exact formula for writing title tags that include your target keyword, appeal to searchers, and fit within Google's display limits.

Meta descriptions: the art of the perfect preview snippet

Meta descriptions do not directly affect rankings, but they dramatically affect click-through rates. This lesson shows you how to write compelling descriptions that make searchers choose your result over competitors.

H1, H2, H3 heading hierarchy on Wix, the full guide

Heading structure tells Google what your page is about and helps users navigate long content. This lesson covers the rules of heading hierarchy, how to set heading styles in Wix, and common mistakes that hurt rankings.

Image optimisation: alt text, file names, WebP and compression

Images are one of the biggest performance drains on Wix sites, and they are also a ranking opportunity. This lesson shows you how to optimise every image for SEO, speed and accessibility.

URL structure best practices for Wix pages

A clean, keyword-rich URL is an underrated ranking signal. This lesson shows you how to set and edit URLs in Wix, what the ideal URL structure looks like, and how to safely change existing URLs without losing rankings.

Internal linking: the architecture that lifts every page

Internal links distribute authority, help Google discover pages, and keep users on your site longer. This lesson teaches you how to build a deliberate internal linking structure that lifts your most important pages.

Content length strategy: how long should your pages really be?

There is no single answer to content length, it depends entirely on the keyword and what Google is already rewarding. This lesson teaches you how to determine the right length for every page you create.

Wix site speed optimisation: a step-by-step Core Web Vitals guide

Site speed directly affects rankings and user experience. This deep-dive lesson covers every speed optimisation available on Wix, what Wix handles automatically, and what you need to do manually.

Mobile SEO on Wix: common pitfalls and exactly how to fix them

Google uses mobile-first indexing, meaning it ranks your site based on the mobile version. This lesson covers the most common mobile SEO issues on Wix and exactly how to resolve each one.

What is structured data? JSON-LD vs Microdata vs RDFa, which to use on Wix

Structured data is code that tells Google exactly what your content means, not just what it says. This lesson explains the three formats, why JSON-LD is the only one that works easily on Wix, and what rich results you can unlock.

How to add JSON-LD schema markup to any Wix page using Custom Code

Wix does not have a built-in schema editor, so you need to use the Custom Code feature in Wix Settings. This step-by-step lesson shows you exactly how to add any JSON-LD schema to any page or site-wide.

Organisation and LocalBusiness schema: tell Google exactly who you are

Organization and LocalBusiness schema help Google understand your business, display your details correctly in Knowledge Panel, and build trust signals. This lesson includes full code examples you can copy and customise.

BreadcrumbList schema: how to implement breadcrumbs on Wix and get them in results

Breadcrumb rich results show your site structure directly in Google, replacing the URL with a readable path. This lesson shows you how to add both visual breadcrumb navigation and the corresponding BreadcrumbList schema to Wix.

FAQ schema on Wix: earn expanded FAQ rich results and dominate more SERP space

FAQ rich results expand your Google listing with questions and answers, massively increasing your SERP real estate. This lesson shows you how to implement FAQPage schema on any Wix page and maximise your chances of earning these results.

HowTo schema on Wix: step-by-step rich results for tutorial and guide content

HowTo schema can display your step-by-step guides as rich results in Google, with numbered steps visible directly in the SERP. This lesson shows you how to implement it on Wix tutorial and guide pages.

Review and AggregateRating schema: star ratings in Google search results

Star ratings in Google search results dramatically increase click-through rates. This lesson covers the correct implementation of Review and AggregateRating schema on Wix, and Google's strict eligibility policies you must follow.

Article and BlogPosting schema: author, datePublished and E-E-A-T signals

Article and BlogPosting schema send strong E-E-A-T signals to Google, connecting content to verified authors and establishing publication dates. This lesson shows you how to implement these on every Wix blog post.

Product schema for Wix eCommerce: price, availability and rich product listings

Product schema unlocks rich product results in Google Search and Google Shopping. This lesson covers the full implementation for Wix eCommerce stores, including price, availability, reviews and offers.

Event schema: show dates and event details directly in Google

Event schema displays your events directly in Google Search with dates, times, location and ticket information. This lesson shows you how to implement it on any Wix event or booking page.

VideoObject schema: get your videos indexed and appearing in video rich results

If you have video content on your Wix site, VideoObject schema can get it appearing in Google's video carousel and video rich results. This lesson shows you how to implement it for both hosted and embedded videos.

Testing and validating schema with Google's Rich Results Test and Schema.org validator

Before your schema can earn rich results, it must pass validation. This lesson shows you how to use Google's Rich Results Test and the Schema.org validator to find and fix errors in your Wix schema implementation.

Duplicate content, canonical tags and Wix pagination

Duplicate content confuses Google and dilutes your ranking power. This lesson explains what causes duplicate content on Wix, how canonical tags solve it, and how to handle paginated content correctly.

301 redirects, crawl errors, hreflang and robots.txt on Wix

Technical SEO housekeeping is essential for maintaining ranking power. This lesson covers the four most important technical issues Michael finds on Wix sites during audits, and exactly how to fix them.

Google Business Profile: the complete optimisation guide for 2026

Your Google Business Profile is the most powerful local SEO asset you have. This comprehensive lesson covers every section of GBP, how to optimise each one, and the ongoing management practices that keep you at the top of the Map Pack.

NAP consistency: Name, Address, Phone across every platform

Google cross-references your business details across hundreds of websites. Inconsistencies in your Name, Address and Phone number send mixed signals that can suppress your local rankings. This lesson shows you how to audit and fix your NAP.

Local landing pages that dominate city and town searches

Local landing pages let you rank in multiple locations without a separate website. This lesson shows you how to create genuinely useful, non-duplicate local pages on Wix that rank for "[service] + [location]" searches.

Citation building: the 50 directories every local business needs

Citations are mentions of your business name, address and phone number on other websites. Building citations on authoritative directories is a foundational local SEO tactic. This lesson gives you the full list and the process.

Review generation: ethical, scalable tactics that work

Google reviews are one of the most powerful local ranking and conversion factors. This lesson gives you a complete, ethical review generation system that you can start using today.

Local schema markup on your Wix site, full code walkthrough

Local schema markup reinforces your physical presence in Google's Knowledge Graph. This lesson gives you complete, copy-and-paste code for LocalBusiness schema, GeoCoordinates, OpeningHours and more, all implemented on Wix.

How to beat big brands in local search with a Wix site

Local SEO is the great leveller, a well-optimised small business can outrank national chains in their own backyard. This lesson shows you exactly how to position your Wix site to dominate local search even against bigger competitors.

The hub and spoke content model that builds topical authority

Google rewards websites that demonstrate deep expertise in a topic. The hub and spoke model is how you build that expertise systematically. This lesson shows you how to plan and implement it on your Wix site.

Creating content pillars: what they are and how to build them

Content pillars are the comprehensive, authoritative pages at the centre of your topic clusters. This lesson shows you how to plan, structure and write pillar pages that rank for competitive head terms and pull in links.

How to write SEO content that humans actually want to read

Content that ranks must satisfy both search engines and human readers. This lesson bridges the gap between technical SEO writing and genuinely compelling content, so you get traffic that converts.

Using AI tools to scale your Wix content without penalties

AI content tools can dramatically accelerate content production, but used incorrectly, they create content that is penalised by Google. This lesson shows you how to use AI responsibly to scale output without sacrificing quality.

Wix Blog SEO: strategy, frequency and what to write about

The Wix Blog is a powerful SEO tool when used with a clear strategy. This lesson covers how to set up your Wix Blog for maximum SEO, how often to publish, how to choose topics, and how to structure every post.

Repurposing content across platforms for maximum traffic

Every piece of content you create can work harder by being repurposed across multiple channels. This lesson shows you how to extend the reach of your Wix content into video, social, email and more.

Content pruning: removing pages that are hurting your rankings

Not all content is equal, and some pages actively drag down the performance of your entire Wix site. This lesson shows you how to identify underperforming content and decide whether to improve, consolidate, redirect or delete it.

Why backlinks still matter enormously in 2026

Despite years of Google claiming otherwise, backlinks remain one of the strongest ranking signals. This lesson explains the science behind why links matter, how Google values different types, and how Wix sites can compete in link-heavy niches.

Local link building: 10 proven tactics in your town

Local links are often the most valuable and the most achievable. This lesson covers 10 link-building tactics specifically designed for local businesses using Wix, from sponsorships to community pages.

Guest posting: the right way (and pitfalls to avoid)

Guest posting on quality websites remains one of the most effective link-building strategies, but the wrong approach can trigger a Google penalty. This lesson shows you how to do it correctly.

Digital PR and earning brand mention links at scale

Digital PR is the process of creating genuinely newsworthy content that earns links and coverage from journalists and bloggers. This lesson shows you how to plan and execute a simple digital PR campaign from a Wix website.

Competitor backlink analysis with free tools

Your competitors' backlink profiles show you exactly which links are helping them rank. This lesson shows you how to reverse-engineer their link strategies using free tools and prioritise the most achievable opportunities.

Toxic links, the disavow file and recovering from Google Penguin

If your site has a history of aggressive link building, or if competitors are pointing spam at your site, you may have toxic links. This lesson explains how to identify them, create a disavow file, and submit it to Google.

Internal vs external links: getting the balance exactly right

Both internal and external links are important, but the ratio and quality matter. This lesson covers how to balance outbound linking to authoritative sources with internal linking that strengthens your own site architecture.

Google Search Console: 10 features every Wix user must know

Most Wix users barely scratch the surface of Google Search Console. This lesson covers the 10 most powerful features, from the Performance report to Core Web Vitals monitoring, and exactly how to use each one to improve rankings.

Google Analytics 4: the reports that matter for SEO decisions

GA4 has a completely different data model to Universal Analytics. This lesson shows you the specific reports that provide actionable SEO insights, and how to interpret them correctly.

Wix analytics dashboard: what to track and what to ignore

Wix has its own built-in analytics dashboard. This lesson gives you an honest assessment of what it tracks accurately, what it misattributes, and which metrics you should rely on from Wix vs GA4.

Rank tracking setup with free and paid tools

Knowing where your pages rank for target keywords is fundamental to measuring SEO progress. This lesson covers the best free and paid rank tracking options for Wix sites, and how to interpret ranking data correctly.

Building monthly SEO reports that impress (and get results)

A great SEO report tells a story, not just a list of metrics. This lesson walks you through the exact monthly SEO report template Michael uses with clients, covering organic traffic, rankings, conversions and next actions.

ROI tracking: proving SEO in pounds, leads and revenue

The ultimate measure of SEO is not rankings or traffic, it is revenue. This lesson shows you how to connect organic search performance to actual business outcomes, so you can prove the value of every pound spent on SEO.

E-commerce SEO on Wix: product pages, categories and schema

Wix Stores is a capable eCommerce platform, but it requires specific SEO work to compete in product search. This lesson covers product page optimisation, category architecture, and the schema markup that unlocks rich product results.

Multi-location SEO: ranking in multiple cities from one Wix site

Service businesses that operate across multiple areas face a unique SEO challenge. This lesson covers the complete multi-location SEO strategy for Wix, from site architecture to schema to Google Business Profile management.

International SEO on Wix: hreflang, subfolders and limitations

If your business serves multiple countries, international SEO on Wix has both opportunities and significant limitations. This lesson gives you an honest guide to what is possible, what requires workarounds, and when Wix may not be the right platform.

Featured snippets: how to win Position Zero on Google

Featured snippets appear above all organic results, Position Zero. This lesson shows you how to identify snippet opportunities, structure content to win them, and format Wix pages for maximum featured snippet potential.

Voice search optimisation: ranking for conversational queries

Voice search queries are longer, more conversational, and increasingly intent-driven. This lesson shows you how to optimise your Wix content for voice search results, particularly for local and how-to queries.

Programmatic SEO basics: scaling content on Wix

Programmatic SEO involves creating large volumes of pages using data and templates. Wix has limited native support but there are approaches that work. This lesson covers what is possible and how to do it responsibly.

How AI Overviews (SGE) are reshaping Google search results

AI Overviews (formerly SGE) are now appearing on a significant percentage of searches. This lesson explains what they are, how Google selects sources for them, and what the traffic implications are for Wix site owners.

Generative Engine Optimisation (GEO): the new playbook

Generative Engine Optimisation is the emerging practice of optimising content to be cited and featured by AI search engines including Google AI Overviews, Perplexity, and ChatGPT Search. This lesson gives you the full GEO playbook.

Entity SEO: becoming a trusted entity in Google's Knowledge Graph

Google's understanding of the web has shifted from keywords to entities, real-world objects that Google has verified information about. This lesson shows you how to establish your brand as a trusted entity.

Author pages and expertise signals that build E-E-A-T

E-E-A-T is increasingly important for AI generated search results to cite your content. This lesson shows you how to build credible author profiles, expertise signals and trust indicators on your Wix website.

Future-proofing your Wix SEO against algorithm updates

Google updates its core algorithm multiple times a year. This lesson shows you how to build an SEO strategy that survives, and often benefits from, major algorithm changes.

Brand signals that no algorithm update can ever take away

The most durable SEO strategy is building a real brand. Brand signals, searches for your name, brand mentions, direct traffic, repeat visitors, are increasingly important ranking factors. This lesson shows you how to build them.

How to audit any Wix website from scratch in under 2 hours

The Wix SEO audit is the foundation of every client engagement. This comprehensive lesson walks you through Michael's full 20-point audit process, from technical checks to on-page analysis to competitor benchmarking.

Prioritising SEO work: quick wins vs long-term strategy

Every Wix SEO project has too many tasks and not enough time. This lesson gives you Michael's prioritisation framework, so you always know what to work on next for maximum impact.

Setting client expectations and managing difficult conversations

Client management is as important as technical SEO skill. This lesson covers how to set accurate expectations, handle the "why aren't I ranking yet?" conversation, and manage scope creep, drawn from Michael's 14 years of experience.

Building an SEO reporting system that saves you hours every month

Manual SEO reporting takes hours. This lesson shows you how to build an automated, semi-automated reporting system using Google Looker Studio, Search Console and GA4, so you can produce client reports in under 30 minutes.

Scaling your Wix SEO knowledge into a sustainable business

Whether you are a freelancer or building an agency, scaling SEO services requires systems, processes and the right positioning. This lesson covers how Michael built a sustainable Wix SEO consultancy and how you can replicate the model.

Freelance Wix SEO: pricing, packages and positioning yourself

If you want to offer Wix SEO services, you need clear packages, compelling positioning, and confident pricing. This lesson gives you everything you need to start landing paying clients with your new skills.

Wix Stores SEO architecture: categories, subcategories and product URL strategy

The way you structure your Wix Store directly impacts how Google discovers and ranks your products. This lesson covers the ideal category hierarchy, URL strategy, and internal linking model for eCommerce SEO on Wix.

Product page optimisation: titles, descriptions and conversion-driven copy

Your product pages must satisfy both Google and buyers. This lesson covers writing product titles that include keywords naturally, descriptions that convert, and the on-page elements that separate top-ranking product pages from average ones.

Google Shopping and Merchant Center integration for Wix

Google Shopping is the highest-converting search result type for eCommerce. This lesson shows you how to connect your Wix Store to Google Merchant Center, optimise your product feed, and start appearing in free Shopping listings.

Product schema, Offer schema and rich product results

Rich product results with price, availability and star ratings dramatically increase click-through rates. This lesson gives you full Product and Offer schema implementations specific to Wix Stores.

Category and collection page SEO that outranks Amazon and eBay

Category pages are where the real eCommerce SEO battle is won. This lesson shows you how to optimise Wix collection pages with unique content, proper schema, and the on-page elements that let small stores outrank marketplace giants.

Wix eCommerce site speed: optimising for Core Web Vitals with large catalogues

Large Wix Stores face unique speed challenges. This lesson covers image optimisation at scale, lazy loading strategies, and the specific Wix Store settings that impact Core Web Vitals on product-heavy sites.

Abandoned cart recovery and conversion rate optimisation for SEO traffic

Getting organic traffic to your Wix Store is only half the battle, converting that traffic is what pays the bills. This lesson covers the CRO techniques that turn SEO visitors into buyers.

eCommerce content marketing: blog-to-product funnels that drive sales

The highest-converting eCommerce SEO strategy combines informational blog content with transactional product pages. This lesson shows you how to build blog-to-product content funnels on Wix that drive consistent organic revenue.

Wix Studio vs classic Wix Editor: SEO differences and advantages

Wix Studio offers SEO capabilities the classic editor does not. This lesson compares both platforms from a pure SEO perspective and helps you decide when migrating to Studio is worth it.

Using Velo by Wix for dynamic SEO: meta tags, canonical URLs and Open Graph

Velo (formerly Corvid) lets you dynamically control SEO elements with code. This lesson shows you how to set page titles, meta descriptions, canonical URLs and Open Graph tags dynamically for database-driven pages.

Dynamic schema markup with Velo: generating JSON-LD from your database

The most powerful SEO technique on Wix is generating structured data dynamically from your database collections. This lesson shows you how to build JSON-LD schema that updates automatically when your content changes.

Wix CMS (Content Manager) SEO: database-driven pages at scale

Wix Content Manager lets you create hundreds of SEO-optimised pages from a single template and database. This lesson covers best practices for CMS-driven SEO, from URL patterns to unique content generation.

Custom HTTP functions and advanced server-side SEO with Velo

Velo HTTP functions let you create custom API endpoints on Wix. This lesson shows advanced techniques including programmatic sitemap generation, redirect management, and server-side rendering considerations.

Wix Multilingual SEO: implementing hreflang correctly with Wix Multilingual

Wix Multilingual is the built-in translation feature, but it requires specific SEO configuration to work correctly. This lesson covers the complete multilingual SEO setup including hreflang, translated meta tags, and language-specific schema.

Advanced Wix SEO audit: the 50-point professional checklist

The final lesson. A comprehensive 50-point audit that covers every SEO element specific to Wix, from technical foundations to structured data to content quality. This is the audit Michael performs on every new client engagement.