A content pillar is a comprehensive, authoritative page that covers a broad topic in depth, acting as the central hub that all your related blog posts and supporting content link back to. Well-executed pillar pages rank for competitive head terms that cluster pages alone cannot reach.
What Makes a Pillar Page Different
- It covers a broad topic comprehensively, typically 2,500-5,000+ words
- It is designed to rank for a head keyword, not a long-tail phrase
- It links out to all the cluster content (supporting articles) on the same topic
- All the cluster content links back to the pillar page
- It is written for a broad audience at the topic level, not a narrow subset
- It stays updated, pillar pages are maintained, not published and forgotten
Planning Your First Pillar Page
How to plan a content pillar
- 1Choose a head keyword that represents a broad topic you want to own (e.g., "Wix SEO")
- 2Research what topics searchers want covered, use "People Also Ask" and related searches extensively
- 3Map out 8-12 subtopics that would each become a cluster blog post
- 4Create a detailed outline: H2 sections covering all the major aspects of the topic
- 5Write the full pillar page draft, aiming for at least 2,500 words of genuinely useful content
- 6Internally link from the pillar to each cluster post as you create them
- 7Ensure every cluster post links back to the pillar page with relevant anchor text
Wix Blog Structure
In Wix Blog, use categories to organise your cluster posts under the same topic umbrella. The category page itself can serve as a simple pillar hub. Add links from the category description to your main pillar page and to each cluster post.
Complete How-To Guide: Creating a Pillar Page on Your Wix Site
This step-by-step guide walks you through creating a single comprehensive pillar page on your Wix site, from topic selection through to promotion and ongoing maintenance.
Follow these steps to create a pillar page that ranks for competitive head terms
- 1Choose a broad topic that represents a core area of your business and has significant search volume
- 2Research the topic thoroughly by reading the top 10 ranking pages and identifying every subtopic they cover
- 3Create a detailed outline with 8-12 H2 sections covering every major subtopic and 2-3 H3 subsections under each
- 4Write the pillar page content aiming for 2500-4000 words of genuinely comprehensive coverage
- 5Include a table of contents at the top with anchor links to each H2 section for easy navigation
- 6Add original value through case studies, data, examples, screenshots, or expert insights
- 7Within the pillar page add contextual links to every related cluster page on your site
- 8Optimise the title tag, meta description, and URL slug for your primary head keyword
- 9Add relevant schema markup (Article or WebPage schema with author and datePublished)
- 10Publish and submit for indexing in GSC then add internal links from 5-10 existing pages to the new pillar page
- 11Promote the pillar page through social media, email newsletters, and outreach for backlinks
- 12Monitor rankings weekly in GSC and update the pillar page quarterly with new information and additional internal links
Final Checkpoint
Your pillar page should be 2500+ words, have a table of contents, link to every cluster page, and receive links from at least 5 existing pages. It should be the most comprehensive resource on the topic on your entire site.
Essential Resources
Ahrefs
Industry-leading SEO tool for keyword research, backlink analysis, and competitor research
SEMrush
Keyword research, position tracking, site audit, and competitor analysis tool
Google Search Console
Monitor how Google crawls, indexes, and ranks your Wix site pages
AnswerThePublic
Visual keyword map of questions and phrases people search around any topic
