CourseInstance structured data for Wix Online Programs: full implementation guide

Wix added native CourseInstance structured data support for Online Programs in January 2024. Course and CourseInstance schema allows Google to display rich results for your online course pages — including course name, provider, duration and schedule — directly in search results. This lesson covers the complete implementation and verification process.

What CourseInstance Schema Unlocks

CourseInstance is a Schema.org type that represents a specific offering or scheduling of a course. When correctly implemented, it enables Google to display structured course information in search results and potentially include your course in Google's course carousel features. The parent Course schema provides the general course information; CourseInstance provides the specific offering details like start date, modality and instructor.

How Wix Generates Course Schema Automatically

• Wix Online Programs pages generate Course schema automatically from program settings
• Program title populates the Course name property
• Program description populates the description property
• Provider information comes from your business name and URL in Wix settings
• CourseInstance is generated with modality (online) and schedule where configured
• Automatic schema applies to all Online Programs pages without manual code

Extending the Automatic Schema with Custom Code

Adding custom CourseInstance properties on Wix

• Navigate to Settings > Custom Code in your Wix Dashboard
• Add a JSON-LD script to the page head of your Online Programs page
• Include properties not covered by automatic Wix schema: numberOfCredits, competencyRequired, educationalProgramMode
• Add instructorName with a Person schema nested inside CourseInstance
• Include aggregateRating if you have genuine course reviews to display
• Test the combined automatic + manual schema in Google Rich Results Test