Bulk meta tags using SEO patterns for dynamic pages

Writing individual meta titles and descriptions for 200 dynamic pages is not scalable. Wix SEO Patterns solve this problem by letting you create formula-based meta tag templates that automatically pull field values from your CMS collection. The result is unique, keyword-rich metadata on every dynamic page without manual effort.

What Wix SEO Patterns Are and Where to Find Them

SEO Patterns are found in the Wix SEO Dashboard under Site SEO. They apply to dynamic pages and let you create a title tag formula using a combination of static text and dynamic variables from your CMS collection. When Google crawls a dynamic page, it sees the fully rendered metadata with the actual field values substituted in.

Available Variables for SEO Patterns

• {Page Title}: the title field from the CMS collection record
• {Collection Field Name}: any field from your connected collection
• {Site Name}: your Wix site name as configured in site settings
• {Category}: the category or section the dynamic page belongs to
• Custom text: you can combine static words with dynamic variables freely

Building an Effective Title Tag Pattern

A strong title tag pattern includes the primary keyword, the specific dynamic value that makes each page unique, and ideally the brand name. For a collection of city service pages, a pattern like "{City} Wix SEO Services | YourBrand" produces titles like "London Wix SEO Services | YourBrand" and "Manchester Wix SEO Services | YourBrand" — unique, keyword-relevant, and within character limits automatically.

• Lead with the most important keyword or dynamic value
• Include enough static text to provide context for every record
• Keep total pattern output under 60 characters including the dynamic value
• Test the pattern output against several records before publishing
• Use the meta description pattern to include a unique value proposition and dynamic location or category