Wix Schema Generator

A Wix schema generator is a free tool that creates structured data (JSON-LD) you can paste into your Wix site. It tells Google and AI search engines exactly what your business is, what you do, and where you operate, without you needing to write any code.

You have two options. For script-wrapped schema, go to Settings → Custom Code → Head and paste it there. For raw JSON (no script tags), use the Wix Advanced SEO panel on any page, then paste the JSON into the structured data field. Note the Advanced SEO field has a 7,000-character limit.

The dual-layer approach generates two blocks of schema. Block 1 is your standard schema (LocalBusiness, Product, etc.) for traditional search. Block 2 is a GEO entity layer: an Organization or Person schema with knowsAbout and sameAs arrays, designed to help AI search engines like ChatGPT, Perplexity, and Gemini understand your expertise and cite you in AI-generated answers.

Schema alone does not guarantee AI citations, but the GEO entity layer makes it significantly easier for AI models to identify your expertise areas, associate your brand with specific topics, and find authoritative social profiles. Combined with quality content, it meaningfully improves your chances of being referenced in AI-generated results.

Yes, completely free with no sign-up required. The tool runs entirely in your browser, and no data is sent to any server. Generate as many schemas as you need.

Yes. Schema must accurately reflect your real business information. If you change your address, phone number, opening hours, or services, regenerate and replace your schema. Inaccurate schema can lead to rich result penalties from Google.