Each social platform has its own meta tag format for rich previews. This lesson covers Twitter Cards, Pinterest Rich Pins and LinkedIn article tags, how to implement all of them on Wix, and which ones matter for your specific business.

While Open Graph is the universal standard for social sharing metadata, each major social platform has developed its own enhancements, quirks and requirements that go beyond basic OG tags. Twitter/X uses its own Card markup for enhanced previews. Pinterest uses Rich Pins powered by schema markup and OG tags to display enhanced information like pricing, availability and article metadata. LinkedIn has strict image dimension requirements that differ from other platforms. Getting these platform-specific optimisations right is the difference between your shared content looking professional and compelling versus appearing broken or generic. This lesson covers the complete implementation for each platform on Wix, including code examples, step-by-step Wix Editor instructions, validation testing and a systematic audit process that ensures every page displays perfectly on every platform.

Social signals and proper Open Graph implementation strengthen your Wix site brand authority and drive additional organic visibility.

Twitter/X Card Markup: Types, Implementation and Testing

Twitter Cards extend your tweets and shared links with rich media previews. While Twitter/X falls back to OG tags when Card markup is absent, adding dedicated Twitter Card tags gives you more control over how your content appears on the platform and unlocks card types that OG tags alone cannot achieve.

Twitter Card Types

Summary Card: displays a small square image (144x144 minimum) alongside the title and description. Best for service pages, general content and pages where the image is not the primary focus.
Summary Card with Large Image: displays a full-width image (minimum 300x157, recommended 1200x630) above the title and description. Best for blog posts, articles and visual content. This is the most commonly used card type.
Player Card: enables embedded video or audio playback directly in the Twitter timeline. Requires Twitter approval and a whitelisted domain.
App Card: promotes mobile applications with direct download links. Only relevant for app developers.

For most Wix site owners, Summary Card with Large Image is the correct choice for virtually all pages. It provides the most visually impactful preview and takes full advantage of the social share images you created in the OG tags lesson.

Twitter Card Meta Tags

<!-- Required Twitter Card tags -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:site" content="@yourbrandhandle">

<!-- Optional but recommended -->
<meta name="twitter:creator" content="@authorhandle">
<meta name="twitter:title" content="Your Engaging Page Title">
<meta name="twitter:description" content="A compelling description under 200 characters">
<meta name="twitter:image" content="https://yourdomain.com/social-share-image.jpg">
<meta name="twitter:image:alt" content="Description of the image for accessibility">

If twitter:title, twitter:description and twitter:image are not explicitly set, Twitter falls back to the corresponding OG tags. The minimum required tags are twitter:card (the card type) and twitter:site (your Twitter handle). However, setting all tags gives you maximum control.

Implementing Twitter Cards on Wix

Adding Twitter Card markup to your Wix site

1Open your Wix Dashboard and navigate to Settings > Custom Code (or in the Wix Editor: Settings > Advanced > Custom Code).
2Click "Add Custom Code" and name it "Twitter Card Tags."
3Set the code type to "Head" so the meta tags appear in the HTML head section.
4Set the placement to "All Pages" for site-wide Twitter Card markup.
5Paste the twitter:card meta tag with content="summary_large_image" and the twitter:site meta tag with your Twitter/X handle.
6If you want to add twitter:creator tags for individual blog authors, create separate Custom Code blocks for specific pages.
7Save and publish your site.

Site-Wide vs Page-Specific

For twitter:card and twitter:site, use site-wide Custom Code since these are the same for every page. For twitter:title and twitter:description, rely on your OG tags as fallbacks since Wix does not support per-page Custom Code easily. Twitter will automatically use your og:title and og:description when dedicated Twitter tags are not present.

Pinterest Rich Pins: Types and Implementation

Pinterest Rich Pins automatically pull additional metadata from your Wix pages and display it alongside the pin image. This creates more informative, professional pins that receive higher engagement and click-through rates. Rich Pins are powered by either Open Graph tags or schema markup already on your pages, so if you have implemented OG tags correctly, you are halfway there.

Rich Pin Types

Article Rich Pins: display the article headline, author and description alongside the pin image. Powered by og:type "article" and article-specific OG tags.
Product Rich Pins: display real-time pricing, availability and where to buy. Powered by Product schema markup on your Wix eCommerce pages.
Recipe Rich Pins: display ingredients, cooking time and serving information. Powered by Recipe schema markup.

For most Wix business sites, Article Rich Pins are the primary type. If you run a Wix Store, Product Rich Pins are essential for eCommerce Pinterest strategy. Recipe Rich Pins are relevant only if you publish recipes.

Enabling Rich Pins for Your Wix Site

How to set up Pinterest Rich Pins on Wix

1Ensure all your key pages have complete OG tags configured (covered in the previous lesson). Pinterest reads og:title, og:description, og:image and og:type to generate Rich Pins.
2For blog posts, add og:type "article" and article:published_time OG tags via Custom Code if not already present.
3For eCommerce products on Wix Stores, verify that Product schema is present by testing a product page URL in the Google Rich Results Test. Wix Stores generates this automatically.
4Navigate to the Pinterest Rich Pins Validator at developers.pinterest.com/tools/url-debugger.
5Enter a blog post or product page URL from your Wix site and click Validate.
6If validation passes, click "Apply" to request Rich Pin approval from Pinterest. This is a one-time process that enables Rich Pins for your entire domain.
7Wait for Pinterest approval (typically 24-48 hours). Once approved, all qualifying pages on your domain automatically display as Rich Pins.

Pinterest SEO Value

Rich Pins receive 20-40% more engagement than standard pins. For Wix eCommerce sites, Product Rich Pins are particularly valuable because they display real-time pricing and availability, turning each pin into a dynamic product listing that stays current without manual updates.

LinkedIn Preview Optimisation

LinkedIn uses Open Graph tags for link previews and does not have its own proprietary markup format. However, LinkedIn has specific requirements and behaviours that differ from other platforms, making dedicated optimisation essential, especially for B2B businesses where LinkedIn is often the highest-value social channel.

LinkedIn-Specific Requirements

Image dimensions: LinkedIn requires images of at least 1200x627 pixels for large preview display. Images below this threshold render as small thumbnails (approximately 180x110 pixels) rather than full-width previews, dramatically reducing click-through rates.
Image aspect ratio: 1.91:1 is optimal (identical to the 1200x630 standard). Images with different aspect ratios may be cropped unpredictably.
Title length: LinkedIn displays up to approximately 150 characters of the og:title, more than Facebook or Twitter. However, the first 70 characters are most visible in feed view.
Description length: LinkedIn shows approximately 100-200 characters of the og:description depending on the context.
Cache duration: LinkedIn caches link preview data for approximately 7 days. Changes to OG tags will not appear until the cache expires or is manually refreshed.
HTTPS requirement: LinkedIn requires that og:image URLs use HTTPS. HTTP image URLs will not display.

LinkedIn Article Posts vs Link Posts

LinkedIn offers two ways to share content: link posts (where you paste a URL and LinkedIn generates a preview) and native article posts (published directly on LinkedIn). For SEO purposes, link posts are more valuable because they drive traffic back to your Wix site. Native LinkedIn articles keep traffic on LinkedIn. Use link posts for your Wix content with compelling OG previews, and reserve native LinkedIn articles for thought leadership content that builds your personal authority.

Additional Platform Considerations

WhatsApp and Messaging Apps

WhatsApp is the most-used messaging platform in the UK and many international markets. When someone shares your Wix page link via WhatsApp, the OG tags determine the preview displayed to the recipient. WhatsApp renders og:title, og:description and og:image in a compact preview card. For local businesses, WhatsApp sharing is often the primary referral mechanism, making OG optimisation critical.

WhatsApp caches link previews aggressively and provides no official tool to force a refresh. If you update OG tags, the new preview may not appear in WhatsApp for days or weeks for users who have already received the old preview. This makes getting your OG tags right the first time especially important.

Slack and Microsoft Teams

Both Slack and Microsoft Teams use OG tags for link unfurling (the expanded preview that appears when you paste a URL). Slack also checks for twitter:card tags and uses them to determine the preview layout. Teams requires HTTPS for image URLs. Both platforms are increasingly used for business communication, making their preview rendering relevant for B2B Wix sites whose links are frequently shared in workplace channels.

Creating a Cross-Platform Testing Workflow

With multiple platforms interpreting your OG and Card markup differently, a systematic testing workflow ensures consistent quality across all sharing contexts.

The complete cross-platform testing workflow

1Test in the Facebook Sharing Debugger first, as it provides the most detailed OG tag diagnostics.
2Test in the LinkedIn Post Inspector to verify large image preview display.
3Send a test link in a private WhatsApp message to yourself to check messaging app previews.
4Paste the URL in a private Slack channel or DM to verify Slack unfurling.
5Use OpenGraph.xyz to preview how your URL renders across multiple platforms simultaneously.
6Keep a checklist spreadsheet with every key URL and its test results across all platforms.

Complete How-To Guide: Setting Up Platform-Specific Social Tags on Wix

This comprehensive guide walks you through implementing Twitter Cards, enabling Pinterest Rich Pins and optimising LinkedIn previews on your Wix site, with a systematic testing and maintenance workflow.

Follow these steps to set up platform-specific social tags on Wix

1Step 1: Open your Wix Dashboard and navigate to Settings > Custom Code. Click "Add Custom Code" to create a new code block for Twitter Card tags.
2Step 2: Name the code block "Twitter Card Tags," set placement to Head, and apply to All Pages. Paste: <meta name="twitter:card" content="summary_large_image"> and <meta name="twitter:site" content="@yourhandle">. Replace @yourhandle with your actual Twitter/X username.
3Step 3: Save and publish your site. The twitter:card and twitter:site tags will now appear on every page, while Twitter uses your existing OG tags for title, description and image.
4Step 4: For blog posts with individual authors, consider adding per-page twitter:creator tags. Create a separate Custom Code block applied only to specific blog pages with the author's Twitter handle.
5Step 5: Verify your Twitter Card implementation by testing your homepage URL in the Twitter Card Validator (cards-dev.twitter.com/validator). Confirm that a Summary Card with Large Image appears with the correct title, description and image.
6Step 6: For Pinterest Rich Pins, ensure every blog post has og:type set to "article" and includes article:published_time OG tags. If these are not already present from the previous lesson, add them via Custom Code.
7Step 7: Navigate to the Pinterest Rich Pins Validator at developers.pinterest.com/tools/url-debugger. Enter a blog post URL from your Wix site and click Validate.
8Step 8: If validation passes, click "Apply" to request Rich Pin approval for your domain. Pinterest reviews the application (typically 24-48 hours) and enables Rich Pins for all qualifying pages on your domain once approved.
9Step 9: For Wix Store products, test a product page URL in the Pinterest validator to verify Product Rich Pin data (price, availability, title) is being pulled correctly from your product schema.
10Step 10: Optimise your LinkedIn previews by verifying every key page has an og:image of at least 1200x627 pixels. Test each page at linkedin.com/post-inspector and confirm that a large image preview displays, not a small thumbnail.
11Step 11: If LinkedIn shows a small thumbnail instead of a large preview, check the image dimensions and file size. Re-upload a properly sized image (1200x630 pixels, under 5MB) and use the Post Inspector to force a re-scrape.
12Step 12: Send test links in private WhatsApp and Slack messages to yourself to verify preview rendering in messaging apps. Note any discrepancies from what the official validators show.
13Step 13: Create a comprehensive testing spreadsheet listing every key page URL on your Wix site with columns for: Facebook test result, LinkedIn test result, Twitter test result, Pinterest validation status, WhatsApp preview check and Slack unfurl check.
14Step 14: Schedule a quarterly review to re-test all key pages across all platform validators. Update your spreadsheet with current results and fix any issues, especially after site redesigns, content updates or branding changes.

Final Checkpoint

After completing this setup, every page on your Wix site should display Twitter Summary Cards with Large Image, all blog posts should be validated for Pinterest Rich Pins, all pages should show large image previews on LinkedIn, and you should have a comprehensive testing spreadsheet with current validation results for all platforms. Review quarterly.

Essential Tools for This Lesson

Twitter Card Validator

Test and preview Twitter Card rendering for any URL

Pinterest Rich Pins Validator

Validate and apply for Rich Pins on your domain

LinkedIn Post Inspector

Test LinkedIn link preview rendering and force cache refresh

Facebook Sharing Debugger

The most comprehensive OG tag testing and debugging tool

OpenGraph.xyz

Preview social sharing appearance across multiple platforms at once

Twitter Cards, Pinterest Rich Pins and LinkedIn optimisation