Complete headless Wix SEO audit checklist

This final lesson provides the complete 60-point SEO audit checklist specifically designed for headless Wix implementations. Use this checklist at launch and quarterly to ensure your headless site maintains its SEO advantage.

Technical Foundation (15 Points)

• All public pages render complete HTML on the server (SSG/ISR/SSR)
• No critical content loaded via client-side JavaScript only
• Robots.txt properly configured and accessible at domain root
• XML sitemap includes all indexable URLs with accurate lastmod dates
• Sitemap submitted to Google Search Console and showing no errors
• HTTPS enforced with proper certificate and HSTS headers
• Custom 404 page returns correct HTTP 404 status code
• Canonical tags present and self-referencing on all pages
• Pagination implemented with proper rel="next"/rel="prev" tags
• Wix backend URLs are noindexed or redirect to headless frontend
• No mixed content warnings (HTTP resources on HTTPS pages)
• Clean URL structure without query parameters for primary content
• Trailing slash handling consistent across all URLs
• Redirect chains limited to single hops (no chain of 301s)
• Server response codes correct for all page types (200, 301, 404)

Content and On-Page SEO (15 Points)

• Unique title tags on every page pulled from Wix CMS SEO fields
• Meta descriptions present and unique for all indexable pages
• H1 tags present and unique on every page
• Heading hierarchy follows logical H1 > H2 > H3 structure
• Image alt text populated from Wix Media Manager descriptions
• Internal linking structure connects related content effectively
• Breadcrumb navigation present and matches URL hierarchy
• Content renders above the fold without JavaScript requirement
• Open Graph tags present for social sharing optimisation
• Twitter Card tags present for Twitter sharing optimisation
• Wix blog content renders with proper semantic HTML
• Product content includes all relevant details from Wix API
• No duplicate content across paginated, filtered or variant pages
• Reading time and dates displayed for blog content
• Author information included on article pages

Structured Data (10 Points)

• Organization schema present on homepage linking to social profiles
• WebSite schema with SearchAction for sitelinks search box
• Product schema on all product pages with price and availability
• Article schema on all blog posts with author and dates
• BreadcrumbList schema matching visible breadcrumb navigation
• FAQ schema on FAQ pages and product pages with questions
• LocalBusiness schema if serving local customers
• ItemList schema on category and collection pages
• All schema validates in Google Rich Results Test
• No schema errors reported in Google Search Console

Performance (10 Points)

• LCP under 2.5 seconds on mobile PageSpeed Insights
• CLS under 0.1 on both mobile and desktop
• INP under 200ms with minimal client-side JavaScript
• TTFB under 800ms from edge locations
• Images served in WebP/AVIF via Wix CDN with proper sizing
• Hero image preloaded with fetchpriority="high"
• JavaScript bundle under 150KB gzipped for initial page load
• Web fonts preloaded with font-display: swap
• Third-party scripts deferred or loaded asynchronously
• Service worker configured for offline capability and repeat visits

International SEO (5 Points)

• Hreflang tags present on all multilingual pages
• X-default hreflang set for language/region fallback
• International sitemaps include hreflang annotations
• Translated content is unique and reviewed by native speakers
• Language-specific URLs follow consistent subdirectory pattern

Monitoring and Maintenance (5 Points)

• Google Search Console verified and monitored weekly
• Core Web Vitals monitoring set up with real user metrics
• Automated crawl comparison between pre and post-headless baselines
• Wix webhook integration triggers rebuilds on content changes
• Monthly SEO reporting comparing headless performance to pre-migration baseline