Headless Wix internationalisation and multi-region SEO

Headless Wix gives you complete control over hreflang implementation, multi-region URL structures and international content serving. This lesson covers how to build a properly internationalised headless site that ranks in multiple countries and languages.

URL Structures for International Headless Sites

Choose between subdirectories (/en/, /fr/, /de/), subdomains (en.example.com) or separate domains (example.fr). Subdirectories are the most common and easiest to implement with Next.js internationalisation features. They consolidate domain authority and simplify hreflang implementation.

Hreflang Implementation at Scale

Every page version needs hreflang tags pointing to all other language/region versions. With headless Wix, generate these tags dynamically by querying the Wix Multilingual API to identify which translations exist for each page. Include an x-default hreflang for users whose language or region is not specifically targeted.

Content Localisation from Wix Multilingual

The Wix Multilingual feature stores translated content that you can access via the API. Fetch the appropriate language version based on the URL prefix and render it on your headless frontend. Ensure translated pages have unique meta titles and descriptions, not just machine-translated copies of the English versions.

International Sitemap Strategy

Generate separate sitemaps per language or include hreflang annotations in a single sitemap using the xhtml:link element. Google recommends the sitemap approach for sites with many language versions as it is easier to maintain and debug.