Changing your Wix site name in Google search results

Your site name is the bold label that appears alongside the URL and favicon in every organic listing. When the wrong name shows up, your brand is misrepresented across every single result your domain earns. Fortunately, you can influence what appears by sending consistent, reinforced signals through the right channels.

How the Displayed Name Is Chosen

Search engines pull from several data points to decide what name to display. The strongest signal is WebSite schema markup embedded on your homepage. Beyond that, the algorithm considers title tag content, Open Graph metadata, heading text, and the domain name itself. The engine makes the final call, but providing a clear, unified message across all these signals gives you the best odds of controlling the output.

The name appears in bold text next to your favicon and page address on both mobile and desktop results. It is one of the first things searchers notice, so accuracy matters.

Setting the Name in Your Dashboard

Configuring the correct site name

• Navigate to your Dashboard and open the General Info or Business Info section under Settings
• Enter your business or site name exactly as you want search engines to display it
• Open the SEO configuration section and confirm the site name field matches precisely
• Edit your homepage in the visual editor and verify the title tag begins with your exact site name
• Check that the homepage heading or logo alt text includes the same name
• In the Social Share settings, confirm the og:site_name value is consistent with everything else

WebSite Schema: Your Strongest Lever

Embedding WebSite schema on your homepage is the most direct way to declare your site name to search engines. It is a small JSON-LD block that explicitly states the name and, optionally, any common abbreviations or alternate names people use when referring to your brand. The platform may generate some of this automatically, but verifying or adding your own ensures the exact wording you want.

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Your Business Name",
  "alternateName": "Your Abbreviation or Nickname",
  "url": "https://www.yourdomain.com"
}

Reasons the Wrong Name Might Appear

• Title tags use different name formats on different pages (sometimes "Brand", sometimes "Brand Ltd", sometimes "Brand UK")
• The domain itself bears little resemblance to the business name, sending a conflicting signal
• Search engines find a different name used more frequently across the broader web (directories, social profiles, press mentions)
• WebSite schema is either absent or contains an outdated name
• Open Graph data on the homepage uses a variation of the name instead of the exact version

The remedy is rigid consistency. Use the identical name string in every location: Dashboard settings, homepage title, schema, business profile, social accounts, and third-party directory listings. Algorithms reward uniformity.

What to Do When the Name Will Not Update

If you have aligned all signals and the displayed name still has not changed, allow several weeks for the update to propagate. The site name is not refreshed on every crawl; it follows a slower update cadence. You can nudge the process by using URL Inspection on your homepage and requesting a fresh crawl, which prompts the engine to re-evaluate the signals. If the issue persists beyond a month, double-check that no conflicting name appears in your title tag suffix, structured data, or external business listings.

How to add WebSite schema to your Wix homepage for site name control

• Navigate to Dashboard > Settings > Custom Code in your Wix account.
• Click Add Custom Code to open the code injection panel.
• Select Head as the placement so the script loads in the page head on every visit.
• Choose to apply the code to the Homepage only by selecting the appropriate page scope option.
• Paste your WebSite JSON-LD block, setting the "name" field to your exact business name as you want it displayed.
• Add an "alternateName" field if your brand has a commonly used abbreviation or nickname.
• Set the "url" field to your canonical homepage address including https:// and your primary domain.
• Click Apply and then publish your site so the code goes live.
• Open the Rich Results Test at search.google.com/test/rich-results and enter your homepage URL to confirm the schema is valid.
• Use URL Inspection in Search Console to request a fresh crawl and accelerate the name update.

Key Takeaways

• Homepage WebSite schema is the single most influential signal for controlling your displayed site name
• Rigid consistency across every touchpoint, title tags, schema, Open Graph, business settings, and external profiles, is essential
• Include common abbreviations or alternate names in the alternateName schema field
• Name updates can take several weeks to appear after changes are published
• Use URL Inspection to prompt a re-evaluation if the name is not updating on schedule