Wix SEO vs Squarespace: Honest Head-to-Head Comparison (2026)
Wix and Squarespace are both design-led website builders, but they differ on technical SEO control, schema markup options and Core Web Vitals out of the box. This comparison covers redirects, sitemap control, page speed, multilingual SEO, e-commerce schema and pricing.
Verdict
Wix has the edge for businesses that need granular SEO control: deeper schema markup, better redirect tools, native Velo for advanced server-side logic, and Wix SEO Wiz for guided onboarding. Squarespace remains stronger for purely visual portfolios.
Feature-by-feature comparison
| Feature | Wix | Squarespace |
|---|---|---|
| Custom title tags & meta descriptions | Per-page, with variables | Per-page, no variables |
| Schema markup (built-in types) | 20+ types via Velo + Wix Studio | Limited (Article, Product) |
| Custom 301 redirects | Bulk import via CSV | One-by-one |
| Robots.txt control | Edit directly | Auto-generated, limited edits |
| XML sitemap | Auto + manual exclude | Auto only |
| Page speed (Lighthouse mobile) | 85–95 typical | 70–85 typical |
| Multilingual SEO | Native + auto hreflang | Manual or third-party |
| Pricing (annual, GBP) | From £8/mo | From £14/mo |